APRIL WOOD
Indianapolis,IN
Summary
Marketing and Public Relations Professional with 10+ years of experience driving brand awareness, community engagement, and event success across healthcare, hospitality, and retail industries. Skilled in social media management, content creation, sponsorship coordination, and building strong referral networks. Known for developing strategic campaigns that increase visibility, strengthen customer relationships, and support organizational growth. With a passion for purpose driven marketing that contents communities and builds last brand value. Bilingual in English and Spanish.
Overview
18
18
years of professional experience
Work History
AP Specialist
Renovia
10.2021 - 03.2025
- Accurately processed high-volume vendor and employee invoices, ensuring timely data entry and payment though FinancialForce and internal approval workflows.
- Executed weekly check runs and ACH payment while compliance with vendor contracts and tax documentation (W-9s, certificates, etc.)
- Managed contractor documentation and compliance through MyCOI, ensuring up-to-date insurance and licensing record.
- Reconciled vendor statements, aged payables reports, and general ledger accounts to support monthly and year-end close processes.
- Collaborated across departments to research and resolve invoice discrepancies, preventing late payments and improving vendor relationships.
- Played a key role in identifying and implementing process improvements to streamline AP workflow and enhance accuracy.
- Provided cross-functional backup within the finance department, supporting other accounting functions as needed.
Director of Marketing
Pinnacle Therapy Centers
11.2015 - 01.2022
- Collaborated with cross-functional teams (admissions, clinical, operations) to ensure consistent messaging and smooth referral flow.
- Provided regular reports on marketing campaign performance, referral trends, and budget allocation to senior leadership.
- Led event planning for seminars, open house and keynote sessions to support patient education and community involvement.
- Managed digital presence-including social platforms and event pages-while responding to inquiries and tracking audience engagement.
- Created and published press releases, newsletters, web content, and social media campaigns to promote center services.
- Coordinated community outreach, health fairs, and public workshops to elevate brand awareness and engagement.
- Cultivated referral networks with hospitals, local therapists, and community organizations to increase patient intake and partnership opportunities.
Marketing Manager / Bar Manager
Buffalo Wild Wings
02.2010 - 07.2015
- Directed in-restaurant marketing campaigns including game-day activations and loyalty promotions, coordinating with leadership to drive to drive local traffic and revenue growth.
- Trained and supervised bar staff week-to-week; planned schedules and led performance reviews to uphold service excellence.
- Managed beverage inventory and ordering operations reducing wastage and improving margins through close cost monitoring.
- Monitored bar revenue and guest trends, providing analytics-based insights to operations and management teams for strategic decision-making.
- Ensured compliance with local and company standards for sanitation, alcohol service, and regulatory requirements.
- Piloted bar-centered promotional events and limited-time beverage menus, working with marketing to align rollout with overall brand campaigns.
Marketing Assistant
Sears
05.2007 - 01.2008
- Designed and developed visually appealing in-store signage, displays, and promotional materials to support marketing campaigns and sales initiatives.
- Executed mark-down promotions and implemented plan-o-grams to optimize product placement and increase customer engagement.
- Assisted in the coordination and setup of departmental sales events, ensuring consistent branding and effective merchandising.
- Monitored sales floor presentation, making adjustments to signage and displays to maximize product visibility and revenue.
- Collaborated with store management and marketing teams to align in-store promotions with corporate campaigns.
Education
High School Diploma -
Compton High School
Compton, CASkills
- Microsoft Excel & Office Suite
- Salesforce
- B2B marketing
- FinancialForce
- Month-End Closing
- Problem Solving
- Canva & Photoshop
- Time Management
- Event Planning
- Photography
- Invoice processing
- Networking
Languages
Fluent in English and Spanish
Timeline
AP Specialist
Renovia
10.2021 - 03.2025
Director of Marketing
Pinnacle Therapy Centers
11.2015 - 01.2022
Marketing Manager / Bar Manager
Buffalo Wild Wings
02.2010 - 07.2015
Marketing Assistant
Sears
05.2007 - 01.2008
High School Diploma -
Compton High School