Summary
Overview
Work History
Education
Skills
Websites
Timeline
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April Youngblut

Manassas,VA

Summary

Dedicated marketing professional with nearly 20 years of experience and proven success in exceeding goals, building partnerships, and maintaining a strong reputation for member satisfaction. Demonstrated knowledge of building high-impact marketing campaigns for the web and events. A decisive leader who drives company growth through creative and innovative marketing strategies and cross-functional communication tactics. Resourceful and adaptive team builder skilled at analyzing market trends and customer needs to develop highly-effective and targeted marketing campaigns.

Overview

15
15
years of professional experience

Work History

VP of Marketing

America's SBDC
Burke, VA
09.2010 - Current
  • Created effective business partnership programs and digital marketing strategies that contributed to brand awareness and event sponsorships.
  • Developed corporate sponsorships and worked with industry thought leaders to expand public relations.
  • Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
  • Oversaw the development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Supervised proposal development in response to RFPs within various markets.
  • Drove company branding efforts to increase market presence and brand recognition.
  • Supported business development efforts and coordinated with the marketing team on unique campaigns.
  • Boosted website traffic by 200% by creating an integrated social media strategy.
  • Organized Association events and coordinated support logistics for timely and successful execution.
  • Leveraged YouTube and other viral marketing tools and channels to generate buzz.
  • Identified low-cost opportunities to increase visibility and drive traffic.
  • Coordinated teams of design and implementation professionals to manage all project objectives.

Director of Business Development

Big Picture, Inc.
Springfield, VA
06.2011 - 09.2013
  • Research and qualify all federal and state procurement leads
  • Develop production quotes, work order forms and contract proposals for commercial & government clients
  • Create and launch successful social media campaigns both internally and for clients
  • Revamp all company branding and marketing both online and print
  • Maintain a strong presence in all networking outreach opportunities
  • Creative Director of all internal marketing collateral including “About Us” & “Government Sales” videos
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
  • Communicated directly with customers and partners to build strong business networks and relationships.

Education

Bachelor's degree - Media Studies, Advertising

Radford University
Radford, VA
2010

Skills

  • Microsoft Office (Word, Excel, and PowerPoint)
  • Experience with SAP, Salesforce CRM, HubSpot CRM, Google Ads and Analytics, and Digital Marketing
  • Account management
  • Leadership
  • Microsoft Office
  • Partner Programs
  • Data Analysis & Reporting
  • Managing Teams
  • Industry Trends
  • Marketing Analytics
  • Developing Presentations and Reports
  • Survey Design and Development
  • Data Visualization
  • Administering Social Media Accounts
  • Blog Posts
  • Promotions and Marketing Strategies
  • Website Copy
  • Corporate Communications
  • Inbound and Outbound Marketing
  • Newsletter Creation
  • Creating Collateral
  • Campaign Implementation
  • Promotional Campaigns
  • Public and Media Relations
  • Social Media Best Practices
  • Brand Development
  • Event Logistics
  • Content Marketing
  • Script writing
  • Storyboarding

Timeline

Director of Business Development

Big Picture, Inc.
06.2011 - 09.2013

VP of Marketing

America's SBDC
09.2010 - Current

Bachelor's degree - Media Studies, Advertising

Radford University

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April Youngblut