April Gross

I lead Criteo's global Growth Solutions Go To Market (GTM) team of 15+ practitioners supporting Existing Business Sales, New Business Sales, Customer Success, Marketing, Product, Strategic Enablement, and Distribution Partners.

Criteo's GTM Solutions team is responsible for building and enabling scalable GTM strategy and initiatives with messaging that resonates with the company's vision and the market's needs.

• Increased sales revenue by $4M across 745 campaigns by leading enablement and messaging initiatives highlighting AI-enhanced product performance
• Improved customer value by 150%, resulting in 25% increased spend, across 600+ campaigns through strategic planning and implementation of innovative and customer-centric solutioning
• Increased case study productivity by 600%+ through the development and implementation of new product marketing processes and best practices

Reporting to CRO/EVP of Sales, collaborated with and influenced C-suite, Senior Sales Leadership, and Go To Market Leadership Teams to drive sustainable revenue growth through enablement

• Developed an elite, global team tasked with empowering the success of the Sales Organization and Channel Partners
• Directed development and execution of innovative, outcomes-based sales development representative (SDR) new hire and mentor program, which reduced ramp times by 20%, reduced attrition by 95%, and increased SDR qualified leads by 30%, setting new productivity records
• Founded and led Channel Partner Enablement function, which enabled a 300% global channel market expansion; year 1 highlights included 1500+ engagements across 60 channel partners and a rating of 5/5
• Oversaw sales messaging and certification programs addressing post-IPO brand identity as well as impacts of the largest and most sophisticated cyberattack in history (SolarWinds) resulting in 15% year-over-year growth despite these headwinds in 2021

Established Sales Enablement function at a global, high-growth IT software services company

• Introduced a digital transformation of Go To Market asset technology with Seismic, increasing customer content engagement by over 600% while improving employee productivity
• Led and globally aligned teams around an innovative program for technical sales methodology which resulted in a 2.8x increase in average sale price (ASP) in North America over 4 months
• Established communications, new hire, and product launch programs and processes across 13 countries with limited resources, resulting in a 17% improvement in training engagement score in year 1

Established a world-class Sales Enablement function and digital learning ecosystem at a high-growth programmatic advertising technology company

• Designed and executed new hire programs that increased first-6-month revenue by 28% year-over-year
• Introduced digital learning through LMS selection, implementation, and change management
• Sales Organization achieved 100% adoption, resulting in faster time to market for launches and improved new hire results
• Partnered with Chief Product Officer, Product Marketing, and Sales teams to develop effective Go To Market strategies and messaging across 8 product launches

• Managed sales training programs enabling annual sales of $1B+ across 500 field-based sales representatives
• Designed and executed innovative sales training solutions to support a new, blue ocean strategy in partnership with marketing organization
• Co-led the organization's first virtual training initiatives, projected to reduce annual expenses by $1M
• Valeant Pharmaceuticals acquired Salix in April 2015 at a valuation of $15.6B

Sold diabetes and GI medications to physician specialists and surgeons

• Launched a novel class of medication in each category
• Developed physician advocates and regional thought leaders
• Led district training efforts for new hires and product go to market
• 100%+ personal and team sales achievement, peer leader

Directly sold vaccines to physicians, hospitals, clinics, key accounts, and large medical groups in New York City.

• 100%+ sales achievement, consistent top sales performer and peer leader