April Wagner-Mann
Odessa,NY
Summary
Experienced and engaging digital marketer with over 15 years in the affiliate marketing & digital space. A dedicated self-starter, skilled in leveraging and building industry connections who enjoys the hunt and creating new client relationships. Focused on growing and maintaining a book of business to new levels of success. An avid enthusiast of learning from past mistakes, changing as change is required and being a long term participant in an industry full of risk takers and rule breakers.
Overview
15
15
years of professional experience
Work History
Manager and Account Manager
Lexington Law Firm
06.2021 - Current
- Lexington Law Firm and Creditrepair.com, affiliate marketing program growth, including strategy, planning and execution..
- Aggressively recruited new affiliate partners; negotiate partner contracts; getting deals done.
- Analyze affiliate performance and ROI, managing allocations based on performance and overall goals; partner with product teams on ways to improve new user sign up experience, and growth opportunities
- Identified revenue opportunities by collaborating with distribution partners.
- Contributed to industry organization and trade shows to gather competitive and industry intelligence.
- Recommend and implement various strategies to improve key KPIs (ROI, CPA and lead quality to maximize affiliate performance
- Work with our creative team and onboarding team to maximize successful program launches.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Developed short-term and long-term sales objectives and strategic plans to meet market needs.
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
Director
Brandedoffers.com
06.2019 - 05.2021
- Increased CRM with an additional 50 accounts within 7 months to a well established network within Hasoffers/Everflow
- Built relationships with customers and community to establish long-term business growth.
- Managed affiliate base of approximately 400 publishers
- Managed daily operations while overseeing multiple locations to foster increased productivity.
- Distribution of all marketing materials, review and sign contracts and technical pixel placement/testing
- Prospect and establish new publishers using current publisher base, LinkedIn, Social Media groups, etc
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Assessed performance management structures and implemented enhancements to improve frameworks and strengthen results.
Affiliate Manager
Concussion Media
07.2015 - 05.2018
- Optimized and scaled publisher accounts to increase revenue total with growth increases of 60% in affiliate spend
- Prospect and established new publishers to expand traffic reach and increase revenue
- Liaison between accounting team and publishers to ensure month end totals reconcile
- Negotiate media buys utilizing CPA/CPL/CPC/CPM
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
AS - Crime Scene
Palm Beach State College
05.2010
Skills
- Microsoft Office
- Organizational Skills
- Preparing Proposals
- Research and Analysis
- Account Development
- Brand-Building Strategies
- Social Media Platforms
- Contract Negotiation Expertise
- Business Growth and Retention
- Business Development
- Promotions and Marketing Strategies
- Performance Tracking and Evaluations
- Referral Pipeline Development
- Direct Email Campaigns
- Sales and Prospect Management
Additional Information
- AWARDS , Affy Award, 2018 ASW
Timeline
Manager and Account Manager
Lexington Law Firm
06.2021 - Current
Director
Brandedoffers.com
06.2019 - 05.2021
Affiliate Manager
Concussion Media
07.2015 - 05.2018
AS - Crime Scene
Palm Beach State College
Similar Profiles
Shakir ArreyShakir Arrey
Client Enrollment at Lexington Law FirmClient Enrollment at Lexington Law Firm
Maegan HelmickMaegan Helmick
Credit Consultant at Lexington Law FirmCredit Consultant at Lexington Law Firm
Debbie LandonDebbie Landon
Credit Consultant at Lexington Law FirmCredit Consultant at Lexington Law Firm
Sonny AlanizSonny Alaniz
Engineering/Robotics Instructional Facilitator at Odessa High SchoolEngineering/Robotics Instructional Facilitator at Odessa High School
Johnnie DavisJohnnie Davis
Shop Technician at Baseline Energy ServicesShop Technician at Baseline Energy Services