April Maus
Estero,FL
Overview
13
13
years of professional experience
1
1
Digital Marketing
Work History
Kids Ministry Director
Destiny Church
06.2024 - Current
- Fostered a culture of spiritual growth and development through ongoing discipleship initiatives and opportunities for deepening faith.
- Increased ministry growth through effective leadership and strategic planning.
- Managed staff recruitment and supervision processes, ensuring a skilled team committed to furthering the ministry''s mission.
- Created a welcoming environment for newcomers, facilitating their integration into church life through targeted programming.
- Kept program children safe and secure at all times with proactive monitoring strategies.
- Identified and recruited potential volunteer workers.
- Sourced, modified and prepared class curricula and targeted lesson plans based on subject matter requirements.
- Analyzed revenue and program cost data to determine budget priorities.
- Directed pre-school, toddler and infant services to provide comprehensive family support.
Owner, Bright Eyes Digital
Self Employed
02.2024 - Current
- Implemented new strategies to improve click-through rates and conversion.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created social media content with innovative brand messaging to support new product launches.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Created compelling visual assets for use in social media posts, email newsletters, blog articles, and other digital communications materials.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
Client Success Strategist
Buckley Advertising
05.2024 - 09.2024
- Effectively managed client expectations through clear communication and regular status updates, resulting in a high level of trust and confidence.
- Developed and maintained strong relationships with clients, ensuring a high level of satisfaction and loyalty.
- Tracked industry trends and competitor activities to identify opportunities for innovation in digital marketing efforts.
- Implemented innovative digital marketing strategies, increasing online presence and attracting new customers.
- Assisted with social media and digital marketing platform management to satisfy strategic objectives.
- Optimized digital marketing efforts to expand online presence and attract new customers.
Broadcast Journalist
APRIL MOSS TV
08.2021 - 06.2024
- On-air talent reporting breaking news, long form interviews, event coverage and special reports
- Media producer booking interviews, developing run-of-show plan, scheduling photoshoots, on location interviews and guiding branding development process
- Launched 2 successful podcasts and in development on a third one currently
- Engage with end consumers through social media, website and in-person speaking engagements.
- Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.
- Conducted comprehensive research and developed targeted questions for use in guest interviews.
Broadcast Meteorologist, Show Host
VIACOM CBS, WWJ, CBS62 & CW50
04.2012 - 07.2021
- Attracted viewers to multiple platforms (TV, detroit.cbslocal.com, Twitter, and Instagram)
- Produced, wrote scripts and reported for weather specials
- Developed content that was beneficial and interesting to the viewer
- Implemented story ideas and wrote captivating scripts for the show host
- Established relationships with local businesses and organizations
- Scheduled interviews with local police/fire/National Weather Service personnel
- Verified and presented timely information to the public.
- Maintained, organized and tracked weather event data using Max Storm.
- Created severe weather hazard maps to inform viewers of future events using Max Storm.
- Analyzed and interpreted meteorological data collected by surface and upper-air stations, satellites and radar to develop reports and forecasts.
Education
Certificate in Meteorology
The Pennsylvania State University
University Park, PA05.2020
Bachelor of Applied Arts - Broadcast Journalism
Central Michigan University
Mt. Pleasant MI05.2005
Skills
- MAX Storm by WSI
- I News
- WeatherBug
- Anvato editing software
- Premiere editing software
- Proficient in social media platforms
- Basic video editing software
- Investigative Reporting
- Broadcast Journalism
- Breaking News Coverage
- Podcast Production
- Video Editing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Kids Ministry Director
Destiny Church
06.2024 - Current
Client Success Strategist
Buckley Advertising
05.2024 - 09.2024
Owner, Bright Eyes Digital
Self Employed
02.2024 - Current
Broadcast Journalist
APRIL MOSS TV
08.2021 - 06.2024
Broadcast Meteorologist, Show Host
VIACOM CBS, WWJ, CBS62 & CW50
04.2012 - 07.2021
Certificate in Meteorology
The Pennsylvania State University
Bachelor of Applied Arts - Broadcast Journalism
Central Michigan University
Summary
Story-driven Journalist adept at developing articles and investigating issues with tenacious and unwavering dedication. Offering 12 years of experience in print and online media. Versed in viral trends and breaking news response with proven success leveraging social media platforms to increase engagement.
Memberships Organizations
- American Meteorological Society
- Phi Sigma Sigma
@aprilmosstv
Honors Awards
- Emmy Nominated Forecaster Michigan Chapter, Weathering The Storm, 06/2016
- Emmy Nominated Forecaster Michigan Chapter, Weather Or Not, 06/2017
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