April Ogle

Served as a Fractional CMO

• During tenure- Increased incoming leads 600%, reduced cost per lead by 50%.
• Served as member of executive leadership team driving all vision, goals, and company initiatives.
• Managed all omni channel branding campaigns and event marketing initiatives in print, video, web and social media.
• Expert in both Monday.com and Hubspot for Digital Project Management.
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
• Designed innovative branding and product strategies.
• Developed strategies to incorporate PR and media to further enhance brand and build market share.
• Coordinated teams of design and implementation professionals to manage all project objectives.
• Led team of creative and content creators
• Responsible for all creative and digital assets
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
• Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
• Improved sales processes to streamline customer acquisition and onboarding strategies.
• Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets
• Redesigned user experience, site functionality and online merchandising to increase sales
• Increased market awareness and penetration through development of creative collateral.

Senior Executive whose Direct Reports Led:

• Customer Experience Team
• Marketing Team
• National Sales Team
• School & Government Contract Team

Accomplishments:

• Served and lead brand ambassador, ensuring all internal and external marketing adhered to corporate brand and style guidelines for 3 Company Brands
• Exceeded prior year sales by 80% in a down market & company's largest operating pre-tax growth in their 120 yr history
• Key contributor to organization re-brand
• OMNI-Channel Product Marketing
• Completed in-depth reviews of market conditions and customer preferences
• Maximized & grew key relationships all national account stake holders
• Achieved 94.6% Contract Retention
• Execution of RFPs & contract fulfillment
• Restructured customer service into CX Team with less than 2% churn
• Demand generation growth strategies, SEO, content distribution, email marketing

Position eliminated due to company Reduction in Force. 100% of sales and marketing was cut at the beginning of the COVID pandemic.

In 2017 - Was the only Regional to be assigned 2 regions covering 3 states by ALG CEO.

• Developed sales, marketing, and customer experience teams in 3 states covering 36 Assisted Living & Memory Care Facilities.
• Forecast annual, quarterly and monthly marketing /sales goals
• Monitored sales and marketing budget, forecasting, expenditures and performance
• Planned and led quarterly training sessions to promote sales team professional development and sales goal reinforcement
• Sought methods to improve current facility practices, processes and products by identifying problems and proposing solutions.
• Assisted in recruiting, hiring and training of team members.
• Set expectations, developed plans and managed processes to measure, assess and improve quality of clinical programs and compliance by measurable results in assigned facilities.

• Digital Marketing execution from concept to deliverables, PPC, Lead Gen, Digital Growth, Strategy & Analytics -10 years
• Managed execution of marketing tactics, including brochures, flyers, case studies, videos, pricing guides, digital marketing, email, affiliate marketing, and many more.
• Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
• Increased brand awareness through creation and management of social media channels, boosting social media engagement by 120%.
• Directed hiring, training and performance evaluations for marketing and creative teams and supervised their daily activities
• Developed digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and monitoring competition.
• Cultivated strong client relationships and extended marketing services, with excellent results in client retention.