April P. Freeman
Houston,TX
Summary
Seasoned Territory Sales Professional looking to take on the role of Regional Sales Manager. Excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. Fifteen-year progressive career background combined with dedication to corporate growth and development. Highly with talent to drive team spirit and morale while promoting sales techniques and methods. Effective leader with pleasant personality and commitment to build successful teams.
Overview
11
11
years of professional experience
Work History
Operator Sales Specialist II
Lamb Weston
08.2018 - Current
- Maintained and increased operator accounts through communication and relationship building; though price increases, SKU rationalization, and product shortages
- Analyze current sales trends, cost, and revenue of past and present periods to target highest margin products that are the best fit for customers
- Net sales increase of 60% from FY19 to FY22
- Created and launched a successful Women’s Business Resource Group through the DEI initiative
- Renegotiated contracts with expiring accounts to continue relationships with current company clients.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Generated detailed sales reports and forecasts to analyze performance and track progress.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Prepared sales presentations for clients showing success and credibility of products.
Business Development Manager
KeyImpact Sales and Systems
06.2015 - 08.2018
- National foodservice sales and marketing agency dedicated to the needs of manufacturers and distributors
- Operator Specialist, Drive company sales by aggressively marketing and presenting manufacturers' product lines to our customers to increase sales for company while maintaining high KPI’s
- Build relationships with top accounts, key decision makers and distributors by setting up appointments to discuss business activity and needs of customers
- Plan, create and execute trade shows, sales meetings, training programs and sales showcases
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Established key performance indicators to track and analyze business progress and adjust strategies accordingly.
Outside Sales
George Street
04.2014 - 01.2016
- A national wedding photography and videography company
- Presented company’s products to individuals, closed sales, developed leads and identified sales opportunities to expand customer range
- Consistently maintaining a 60% close rate or higher while generating monthly income in the top 15% of the company
- Writing and implementing complex sales agreements for clients.
Marketing and Event Coordinator
Northwestern Mutual
02.2013 - 04.2014
- A financial services company that specializes in wealth management, Expertly planned events which included establishing budgets, review locations, choosing venues and negotiating contracts
- Increased sales by 20% in less than 9 months
- Established and maintained long standing relationship with a variety of vendors such as caterers, equipment rental companies, hotels, entertainers, photographers, and florists
- Volunteer and Non-Profit Experience
Education
Bachelor of Science - Organizational Management
Purdue Global University
12.2026
Skills
- Territory Management
- Sales Coaching
- Complex Problem-Solving
- Strategy Development
- Business Development and Planning
- Exceeding KPI's
- Career Development Planning
- Continuous Sales Improvement Processes
Additional Information
- Leadership Team - Women's Business Resource Group part of our company DEI initiative
- Feeding America Capitan - KeyImpact
Timeline
Operator Sales Specialist II
Lamb Weston
08.2018 - Current
Business Development Manager
KeyImpact Sales and Systems
06.2015 - 08.2018
Outside Sales
George Street
04.2014 - 01.2016
Marketing and Event Coordinator
Northwestern Mutual
02.2013 - 04.2014
Bachelor of Science - Organizational Management
Purdue Global University