Arabella Dunbar
Miami
Summary
Multi-talented bilingual marketing professional, team leader, and business owner with seven years of experience in social media marketing and management, digital marketing, and content creation, with an understanding of greater marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founder/ CEO
Vida Digital LLC
03.2020 - Current
- Provides general marketing, influencer marketing, digital/social media management, content creation, social media advertisement, copywriting, and event support services to minority business owners in South Florida in various industries (hospitality, nightlife, non-profit businesses, etc)
- Have serviced and collaborated with clients such as Snow Carnival, A Love Story Winery, Only in Dade, Miami Cigar & Co, Gay8 Festival, Mandrake Miami, Jensen's Liquors, The Children's Trust Miami, Alexander's Guesthouse Key West
- Manages strategy, posting, and content creation for clients- including photography and videography (Facebook, TikTok, LinkedIn, Threads, Instagram)
- Recently grew a client's Instagram platform from 6k followers to 17k followers in six weeks using organic content and strategy
- Works directly with clients to form and execute strategies, create content, manage projects
- Monitors online presence of companies' brands to engage with users and strengthen customer relationships
- Manages a team of 3 creators
- Develops marketing content such as blogs, promotional materials and advertisements for clients
- Analyzes and reports social media campaigns
- Coordinates and executes event strategies and day-of content capture
- Assists in coordination of corporate and leisure events
Temp Communications/Events Consultant
SAVE
09.2019 - 12.2019
- Curated, designed and managed content for Facebook and Instagram distribution
- Coordinated Luminaries and Halloween events (300 people) (venue, vendors production, talent, food, guest experience, sponsors)
- Coordinated efficient set-up and clean-up for each event for quick facilities turnarounds.
- Supervised staff during events, including tracking positions and maintaining efficient performance
- Responsible for all photos and social media output during events
Social Media Specialist
Miccosukee Tribe Of Indians Of Florida
03.2018 - Current
- Managed social media platforms for Miccosukee Resort & Gaming, Miccosukee Indian Village & Airboats, Glades Eats Restaurant, and
Miccosukee Golf & Country Club- Combined following of 35,000+ - Created, curated, and managed all published content
- Assisted in production of commercials and radio spots through Adobe AfterEffects and Adobe Premiere
- Evaluated monthly performance statistics and used data to inform future strategies.
- Executed paid media ads, managed contests and giveaways
- Covered photoshoots for all Enterprises
- Assisted in event coordination
- Provided voiceovers for television and radio commercials
Freelance Social Media Consultant
Univision Communications
06.2018 - 01.2020
- Provided photography and social media support for the 2020 Three Kings Day Parade
- Photography, content creation, and social media support for Mix Live 2018 and Amor a La Musica 2018/2019
Public Relations Intern
Identity Media PR
10.2017 - 01.2018
- Managed social media for local restaurants Crema Espresso Bar, Copper 29 Bar, and Plomo Taco
- Helped plan and execute client events
- Wrote and distributed press releases for company and clients
- Developed and promoted corporate brand, images and identity to media and public
- Provided administrative support to senior team members.
Producer/Social Media Marketing Manager
Gay8 Festival
08.2017 - Current
- Has grown Facebook and Instagram pages to a following of 6,000 and 2,000 using organic content
- Developed partnership with FX Network’s POSE for World Pride March 2019 in NYC
- Monitors online presence of company's brand to engage with users and strengthen customer relationships
- Lynn's Girl Central- Manages administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions
Television Production/Social Media Producer Intern
AmericaTeve
05.2016 - 10.2016
- Managed social media channels and increased following for Rick Sanchez and show Rick Sanchez a 90 Millas through organic content and sharing of trending news stories
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Assisted in production room of television show and provided support to talent and producers
- Gathered trending new stories and created daily hit lists for next day's show and worked directly with Rick on production
Social Media Intern
Spanish Broadcasting System Inc.
12.2015 - 05.2016
- Latin Billboard Awards 2016: Chosen by the Director of Communications and National Promotions to work as publicist and member of social media team for Spanish Broadcasting System media room
- Footage of Miami Bash featured on Al Rojo Vivo
- Coordinated social media strategy and produced organic content for overall SBS Miami’s portfolio of assets- radio, mobile, and overall content design and increased traffic
- Successfully spearheaded social media campaigns on Facebook, Instagram, Twitter
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
Education
Bachelor of Arts - Criminology
University of Miami
Miami, FL05.2017
Skills
- Proficient in all social media platforms and strategy execution
- Content capture/creation/curation
- Campaign management
- Project management
- Photography, videography and editing
- Influencer Outreach Efforts
- Direct Email Campaigns
- Market research
- Proficient in Canva
- Fluent in English and Spanish
- Proficient in Microsoft office suite
- Client relations
- Hospitality experience
- Copy writing, editing
- Event coordination
Certification
ECornell- Digital Marketing Certification 2020
Hubspot Academy- Social Media Marketing Certification 2020
Google Ads Display Certification- TBC
Google Ads Search Certification- TBC
Affiliations
Board of Director's Member- 4ward Miami (2020-2023)
Volunteer Production Manager- Lynn's Girl Central Gay8 Festival
Languages
English
Native or Bilingual
Spanish
Professional Working
Timeline
Founder/ CEO
Vida Digital LLC
03.2020 - Current
Temp Communications/Events Consultant
SAVE
09.2019 - 12.2019
Freelance Social Media Consultant
Univision Communications
06.2018 - 01.2020
Social Media Specialist
Miccosukee Tribe Of Indians Of Florida
03.2018 - Current
Public Relations Intern
Identity Media PR
10.2017 - 01.2018
Producer/Social Media Marketing Manager
Gay8 Festival
08.2017 - Current
Television Production/Social Media Producer Intern
AmericaTeve
05.2016 - 10.2016
Social Media Intern
Spanish Broadcasting System Inc.
12.2015 - 05.2016
Bachelor of Arts - Criminology
University of Miami