Arantes Jackson
4444 North Flagler Dr, West Palm Beach
Summary
Results-driven and highly accomplished professional with a proven track record of success in Marketing. Offering 6+ years experience in Sales & Marketing, I have consistently demonstrated a strategic mindset and an ability to drive impactful outcomes.
Known for my strong analytical abilities, innovative problem-solving approach, and effective collaboration skills, I have consistently delivered tangible results and contributed to the growth and success of my previous employers.
Throughout my career, I have consistently exceeded performance expectations and earned a reputation for being a dependable and resourceful professional. I am well-versed in any industry and stay abreast of developments to ensure a forward-thinking and proactive approach.
My commitment to excellence is complemented by strong interpersonal skills, allowing me to communicate effectively with cross-functional teams, stakeholders, and clients. I am confident in my ability to bring valuable insights, leadership, and a results-oriented approach to any high-impact role.
Seeking a challenging position where my skills, experience, and dedication can contribute to achieving organizational objectives. I am eager to leverage my expertise to drive success in a dynamic and high-performance environment.
Overview
7
7
years of professional experience
Work History
Senior Marketing Coordinator
Fischetti Law Group
06.2024 - 04.2025
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Provided leads for Personal Injury Clients (over $500,000 recovered.
- Provided leads for Estate Planning Clients (over 40 clients)
- Managed cross-functional teams to successfully execute integrated marketing initiatives.
- Enhanced customer engagement through creating compelling content for social media platforms.
- Established best practices for managing budgets across various channels efficiently-including paid media spend allocation-minimizing costs while maximizing ROI.
- Leveraged data analytics tools to gain insights into customer behavior patterns which guided targeted marketing initiatives aimed at retention and upselling existing customers.
- Developed strong relationships with key industry influencers, expanding our network and increasing opportunities for collaboration.
- Analyzed market trends and conducted competitor analysis, informing future marketing strategies.
- Negotiated contracts with vendors, achieving cost savings without compromising quality or service levels.
- Implemented metrics tracking systems to measure campaign success and inform data-driven decisions.
- Piloted innovative digital advertising tactics such as programmatic buying or retargeting ads to drive online conversions effectively.
- Streamlined internal processes for project management, improving efficiency across the department.
- Boosted sales performance with effective email marketing strategies and targeted messaging.
- Spearheaded event planning efforts, resulting in successful trade shows and conferences that increased company visibility within the industry.
- Coordinated public relations efforts, securing positive media coverage and enhancing our company''s reputation.
- Mentored junior team members, fostering a culture of continuous learning and professional development within the marketing department.
- Consistently met deadlines while juggling multiple priorities, ensuring timely delivery of high-quality work products.
- Created reports to track performance of marketing campaigns and suggest improvements.
- Conducted market research and analysis to identify consumer trends and preferences.
- Attended events to promote brand and build relationships with potential clients.
- Collaborated with design team to create visuals for various marketing campaigns.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Developed marketing materials, collaborating with colleagues to maintain consistent brand voice.
- Created and launched campaigns across digital and traditional channels to drive sales.
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted market research to identify new opportunities and target markets.
- Continually maintained and improved company's reputation and positive image in markets served.
Marketing Manager
Fine Vine LLC
09.2022 - 10.2023
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Optimized website content for improved search engine rankings and increased web traffic.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Developed creative briefs for internal designers, ensuring alignment with overall marketing objectives and brand guidelines.
Marketing Specialist
PEACH CARE LLC
09.2022 - 07.2023
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Boosted lead generation through the creation of engaging content for social media platforms.
- Enhanced customer engagement, utilizing email marketing campaigns and newsletters.
- Managed cross-functional teams to successfully execute product launches and promotional events.
- Developed strategic partnerships with key industry influencers to expand brand reach.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Streamlined communication processes, leading to improved collaboration between departments.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Created persuasive sales presentations that effectively showcased product benefits, driving revenue growth.
Marketing Manager
Belle Femme Skincare LLC
03.2021 - 09.2022
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Enhanced company reputation through successful public relations initiatives and positive media coverage.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
- Devised content strategy to effectively engage target audiences.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Optimized email campaigns to increase open and click-through rates.
Marketing Executive
Tati's Skincare
01.2020 - 12.2021
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Boosted lead generation with targeted email marketing strategies and social media advertising.
- Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
- Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
- Streamlined marketing processes to increase efficiency and reduce costs, resulting in higher ROI for campaigns.
- Developed strong relationships with key industry influencers, leading to increased brand exposure and partnership opportunities.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources.
- Implemented robust analytics tools to monitor campaign performance and make data-driven decisions on future initiatives.
- Launched successful product lines by collaborating with product development teams and conducting thorough market research.
- Expanded digital reach by executing targeted online advertising campaigns across multiple platforms.
Chef
CURLY'S FOOD, INC
01.2018 - 03.2019
- Enhanced customer satisfaction by consistently delivering high-quality culinary creations.
- Streamlined kitchen operations for increased efficiency through effective staff management and delegation.
- Reduced food waste with strategic menu planning and inventory control techniques.
- Developed innovative recipes, attracting new clientele and increasing overall sales.
- Implemented rigorous quality control measures to ensure consistent taste and presentation of dishes.
- Collaborated effectively with front-of-house team for seamless dining experience and positive customer feedback.
- Mentored junior chefs in culinary techniques, fostering a collaborative and learning-focused work environment.
- Managed food costs, sourcing ingredients from local suppliers to support community partnerships and sustainable practices.
- Spearheaded successful catering events, showcasing the restaurant''s signature dishes while maintaining impeccable standards of service.
- Adapted menus seasonally, incorporating fresh produce to create visually appealing and flavorful dishes.
- Continually improved kitchen safety by enforcing strict hygiene protocols and staff training on equipment usage.
- Optimized food preparation processes, implementing time-saving techniques without compromising quality.
- Achieved cost reduction targets by negotiating with suppliers for better pricing on key ingredients.
- Boosted employee morale through constructive feedback sessions and recognition of exceptional performance.
- Upheld stringent food safety regulations, ensuring compliance with all relevant health department guidelines.
- Placed orders to restock items before supplies ran out.
- Oversaw grill, stove, and oven, and cleaned equipment after every shift.
- Handled and stored food to eliminate illness and prevent cross-contamination.
- Prepared meals from scratch using authentic, popular recipes to generate repeat business.
Education
High School Diploma -
Calabar High School
06.2008
Skills
- Budget Administration
- Digital Marketing
- Social Media Platforms
- Data Analytics
- Public and Media Relations
- Partnership Development
- Customer Acquisition
- PeopleSoft
- Budgeting and Allocation
- Social Media Marketing
- KPI Tracking
- Product Development
- SEO
- Brand Development
- Brand-Building Strategies
- Marketing Campaign Development
- Staff Management
- Marketing Campaigns
- Vendor Relations
- Market Data Collection
- Market Analysis
- Project Management
- Strategic Planning
- Business Development
- Marketing Analytics
- Email Marketing
- CRM management
- Marketing analytics
- Mobile marketing
- Multicultural marketing
- Influencer partnerships
- Sales enablement
- Data-driven decision making
- Sales presentations
- Audience engagement
- Brand building
Skills
- Competitor Analysis
- Sales Enablement
- Market Research
- Video Production
- Brand Management
- Social Media Management
- Web Analytics
- Content Creation
- Lead Generation
- Creative Direction
- Advertising Management
- Public Relations
- Google Analytics
Timeline
Senior Marketing Coordinator
Fischetti Law Group
06.2024 - 04.2025
Marketing Manager
Fine Vine LLC
09.2022 - 10.2023
Marketing Specialist
PEACH CARE LLC
09.2022 - 07.2023
Marketing Manager
Belle Femme Skincare LLC
03.2021 - 09.2022
Marketing Executive
Tati's Skincare
01.2020 - 12.2021
Chef
CURLY'S FOOD, INC
01.2018 - 03.2019
High School Diploma -
Calabar High School
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