Arbel Medina
CMO VivisHomeCare.com
New York,NY
Summary
Talented Chief Marketing Officer with a demonstrated track record of success in both traditional and online marketing. Proficient in planning, implementing and overseeing campaigns for high-value clients. Excellent verbal and written communication skills with a forward-thinking and disciplined approach.
Overview
10
10
years of professional experience
Work History
Chief Marketing Officer
VivisHomeCare.com
Queens, NY
01.2019 - Current
- Developed and strengthened 15 strategic partnerships at all levels from referral sources to business consultants
- Developed innovative sales and marketing strategies to facilitate business expansion
- Oversaw business-wide changes to modernize procedures and organization
- Directed technological improvements, reducing waste and business bottlenecks by 45%
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities
- Oversaw development of traditional and social media marketing campaigns and drove sales and customer engagement by 10% in 2 months.
- Leading 2 weekly team meetings, and 1 monthly individual performance evaluation with management and telemarketers; asking questions to better understand calls representatives are receiving, educating, and coaching workers regarding processes and practices, and explaining expectations to employees
- Assisting other management team members in identifying up or down trends or plateaus and establishing call center goals
- Ensuring staff members are achieving desired service levels and taking corrective action, as needed
- Preparing weekly reports and analyzing call center data to improve processes, ensure resources are properly allocated, and maximize efficiency and customer satisfaction.
Sales Representative
Pat Cawley State Farm
Queens, NY
01.2016 - 01.2019
- Serviced 25 customers per day by taking payments and handling complex situations
- 8 Life insurance products, 10 property insurance products, and 4 vehicle loans on monthly basis through needs-based selling and fact-finding
- Retained customers by performing Insurance and Financial Reviews that determined whether customers were taking advantage of all discounts and benefits available
- Schedule appointments with prospective clients either for new service multiline needs-based planning or upselling existing pre-qualified leads in State farm agent's book of business
- Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
- Increased sales by 25% by offering specific scenario-based solutions for prospects using the"worry-box" method.
Benefit Consultant
Access Medicare
Queens, NY
01.2014 - 01.2015
- Scheduled appointments with 1 prospect daily to convey Access Medicare's competitive advantage
- Developed B2B 3 relationships weekly to grow company reach for new strategic partnerships to increase referral traffic by 10% month by month
- Focused on business development by personal networking at volunteer events and asking for referrals from existing clients
- Converted 50% of appointments to enrollments by studying where prospects' current plan fails in comparison to plan being presented to them; using "medicare and you" handbook which talks about all plans comparisons
Teller
Citibank
Queens, NY
01.2013 - 01.2014
- Answered customer inquiries regarding account balances, transaction history, service charges, and interest rates
- Identified 10 Sales Opportunities daily and referred customers to branch partners in financial services to drive branch traffic to bankers by 15% monthly
- Processed customer 60 transactions daily and promptly, minimizing wait times.
- Learned about customers' financial needs, established trust, and optimized sales opportunities resulting in quality customer service.
- Recognized needs and referred to appropriate representative or line of business for cross-sell or service opportunities.
- Identified sales opportunities and referred customers to branch partners in financial services.
- Assisted customers with setting up or closing accounts, completing loan applications, and signing up for new services.
Aviation Operations Specialist
United States Marine Corp
New Windsor, NY
01.2010 - 01.2012
- Trained and developed receiving servicemembers from military occupancy school to drive efficient performance by teaching and emphasizing key skills, procedures, and performance optimization strategies from day one.
- Posted and interpreted weather reports and decoded sequence reports.
- Transmitted flight plans and arrival reports to flight and air traffic control centers.
- Managed over 50 flight itinerary updates daily and communicate changes to appropriate air traffic control contacts to optimize movements by 10%.
Education
Certication - Computer Science And Programming
Software Guild Tech Hire At LaGuardia Community College
Long Island City, NY05.2020
Associate of Science - Business Administration
LaGuardia Community College of The City University of New York
Long Island City, NY06.2017
Skills
- Department Development
- Business Development
- Team Member Development
- Corporate Strategy and Development
- Marketing Channel Development
- Contract Negotiation
- Vendor management
- Financial Management
- Staff Management
- Business administration
- Financial administration
- Consulting
Professional Development
Growth Marketing Foundations – LinkedIn Learning
Writing A Marketing Plan – LinkedIn Learning
Marketing Foundations: Analytics – LinkedIn Learning
Marketing Analytics: Setting and Measuring KPIs – LinkedIn Learning
Become A Marketing Entrepreneur – LinkedIn Learning
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Sometimes the questions are complicated and the answers are simple.
Dr. Seuss
Timeline
Chief Marketing Officer
VivisHomeCare.com
01.2019 - Current
Sales Representative
Pat Cawley State Farm
01.2016 - 01.2019
Benefit Consultant
Access Medicare
01.2014 - 01.2015
Teller
Citibank
01.2013 - 01.2014
Aviation Operations Specialist
United States Marine Corp
01.2010 - 01.2012
Certication - Computer Science And Programming
Software Guild Tech Hire At LaGuardia Community College
Associate of Science - Business Administration
LaGuardia Community College of The City University of New York
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