Archana Gogeneni
Sr. Salesforce Consultant
Summary
Overall 9+ Years of experience as Salesforce Consultant with extensive knowledge in Salesforce Platform. Responsible for Implementation of various DevSecOps Practices and frameworks . Expertise in Implementing Salesforce DevSecOps using Copado, Gearset, AutoRabit & SFDX. Proficient in Integration with Various Automation tools within DevSecOps pipelines (Ex. Jira, CheckMarx, AppOmni, Test Automation). Excellent communication, problem solving, debugging and programming skills, accustomed to working in both big and small level environments. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
10
years of professional experience
6
6
Certifications
Work History
Sr. Salesforce Consultant/ DevSecOps
Aetna, a CVS Health
08.2024 - Current
- Designed and implemented an end-to-end DevSecOps framework integrating GitHub Actions, AutoRABIT, and Salesforce, reducing manual release effort by ~60–70% and improving deployment consistency across environments.
- Built a delta-based code scanning solution that analyzes only modified components, reducing pipeline execution time by ~40–50% while maintaining full coverage of quality and security checks.
- Integrated static code analysis (PMD, ESLint) and Snyk security scanning with custom quality gates, enabling early detection of vulnerabilities and reducing production defects by ~30%+.
- Implemented automated code coverage reporting and enforcement, increasing test coverage compliance to 90%+ and improving release confidence across teams.
- Developed a centralized reporting system by publishing code quality, security, and coverage metrics into Salesforce, enabling real-time visibility and reducing audit/reporting effort by ~50%.
- Engineered a policy-driven CI/CD pipeline with automated validation and enforcement, preventing non-compliant code from progressing and improving overall pipeline reliability by ~35–40%.
- Established secure branch governance and controlled release mechanisms, eliminating unauthorized merges and improving traceability and auditability of code changes across teams.
- Managed and optimized AutoRABIT CI/CD pipelines supporting scheduled releases and multi-environment deployments, improving deployment success rate to 95%+.
- Led release and change management processes, enabling consistent and reliable code promotion across environments with minimal manual intervention.
- Troubleshot and resolved pipeline failures, reducing build breakages and improving overall pipeline stability by ~30%.
- Improved cross-system data consistency by supporting MuleSoft-driven integrations within enterprise workflows, enabling seamless communication between Salesforce and external systems.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Maintained database systems to track and analyze operational data.
- Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
- Generated reports detailing findings and recommendations.
Salesforce Consultant/DevOps Product Engineering
Amazon
02.2021 - 07.2024
- Lead Release/Change management efforts start from QA, UAT, SIT through production using Salesforce Native DevSecOps tool Gearset.
- Implemented Branching strategy using Gearset for automated deployments across DevOps Pipeline.
- Implemented Integration for Security components (AppOmni, CheckMarx, Scanner) within Amazon/Wholefoods DevOps Pipeline.
- Identified opportunities for process improvement within DevSecOps frameworks, strategically implementing changes to optimize Amazon's success with Salesforce platforms.
- Recognized for identifying and implementing automation opportunities within Salesforce processes and workflows, leveraging DevOps principles and tools to increase efficiency and reduce manual effort.
- Designed and implemented DevSecOps pipelines for Salesforce and MuleSoft integrations, enabling secure, automated deployments across distributed systems and improving release efficiency by ~40%.
- Integrated MuleSoft APIs within CI/CD workflows, ensuring seamless data exchange between Salesforce and external systems while maintaining governance and deployment consistency.
- Strong interpersonal and communication skills, with a proven ability to collaborate effectively with cross-functional teams, stakeholders, and leadership to deliver solutions aligned with business objectives.
- Demonstrated commitment to staying updated on new Salesforce features, updates, and industry best practices, and adapting to evolving technology and business requirements.
- Managed multiple concurrent projects successfully while maintaining strict deadlines and high levels of client satisfaction.
Sr. Salesforce Consultant
M & T Bank, Formerly Partners Trust
03.2019 - 01.2021
- Demonstrated experience in designing and implementing CI/CD pipelines for Salesforce applications using Copado, automating build, test, and deployment processes to increase efficiency and reduce time-to-market.
- Skilled in using GitHub to manage Salesforce configurations and code changes, ensuring code integrity and collaboration across teams.
- Experience in integrating Salesforce development processes with JIRA for issue tracking, project management, and agile development, streamlining development workflows and improving team collaboration.
- Experienced in setting up and managing Salesforce environments (sandbox, development, testing, production) to maintain consistency and stability throughout development lifecycle.
- Proven track record of coordinating and executing Salesforce releases using Copado, including deploying changes between environments and managing release schedules effectively.
- Strong ability to monitor and optimize performance of Salesforce applications, troubleshoot issues, and implement solutions to improve efficiency and scalability.
- Thorough understanding of Salesforce security best practices and compliance standards, with history of implementing and enforcing them to ensure data privacy and regulatory compliance.
- Proficient in documenting Salesforce configurations, customizations, and processes, and providing training and support to team members, contributing to knowledge sharing and team development.
- Skilled in managing integrations between Salesforce and other systems/platforms within organization, ensuring seamless data flow and consistency across systems.
- Recognized for identifying and implementing automation opportunities within Salesforce processes and workflows, leveraging DevOps principles and tools to increase efficiency and reduce manual effort.
- Strong interpersonal and communication skills, with proven ability to collaborate effectively with cross-functional teams, stakeholders, and leadership to deliver solutions aligned with business objectives.
- Demonstrated commitment to staying updated on new Salesforce features, updates, and industry best practices, and adapting to evolving technology and business requirements.
Software Engineer/Salesforce
HMH
06.2016 - 01.2019
- Performed roles of Salesforce.com Administrator and Developer in HMH organization.
- Used field level security along with page layout to manage visibility and accessibility of fields for different profiles.
- Wrote triggers to process incoming service e-mail requests from customers to automatically create new case records.
- Used Java Ant for testing and migrated code to deployment instance after testing.
- Developed several custom reports to better assist managers and also report folders to provide report accessibility to appropriate personnel.
- Involve in user story grooming sessions and estimate story points.
- Salesforce Critical Updates - review critical updates to see how they affect customizations.
- Deploy Salesforce components to various sandboxes using changeset, ANT migration tool
- Create sandboxes, custom objects, fields, page layouts, record types, validation rules, workflows, assignment rules.
- Customize Salesforce org to support business processes.
- Developed various lightning components using Lightning Web Components to improve user experience.
- Implemented Salesforce Shield - Event Monitoring and Transaction Security Policies on various objects.
- Integrate Salesforce with various third-party systems using SOAP and REST APIs.
- Generated Queries using Apex Explorer and WSDL application to connect with different servers.
- Worked on integrating SFDC with ETL tools like Informatic and Data Loader.
- Customize Salesforce.com with custom fields, links, objects, page layouts, buttons, record types, s-controls, to meet specific business requirements.
- Validating data that arrives from different data sources and generating reports in Salesforce.com for t next day portfolio.
- Coordinating production changes by Planning, creating deployment documents and attending review meetings as part of Change management.
Education
Bachelor of Science - Computer Science and Programming
KLU University
Vijayawada, IndiaSkills
- GITHUB
- Salesforce
- AutoRabit
- GitHub Actions
- CI/CD
- Snyk
- Salesforce Code Analyzer
- Copado
- Gearset
- AutoRabit
- JIRA, TAF, Rally
- Roles & Profiles
- Email Services
- Security Controls
- Sandbox Data Loading
- APEX, SOQL, SOSL
- Mulesoft Integration
Accomplishments
Top Performer of Product Engineering Group @Amazon for the year 2022 in Salesforce Division.
Certification
Salesforce Certified Administrator
Timeline
Sr. Salesforce Consultant/ DevSecOps
Aetna, a CVS Health
08.2024 - Current
Salesforce Consultant/DevOps Product Engineering
Amazon
02.2021 - 07.2024
Sr. Salesforce Consultant
M & T Bank, Formerly Partners Trust
03.2019 - 01.2021
Software Engineer/Salesforce
HMH
06.2016 - 01.2019
Bachelor of Science - Computer Science and Programming
KLU University