ARCHANA NAIR
Aliso Viejo
Summary
Marketing professional with broad expertise in developing and implementing digital strategies that enhance brand awareness and customer engagement. Recognized for fostering collaborative team environments and delivering impactful results. Skilled in social media marketing, SEO, and analytics, valued for adaptability and reliability.
Overview
13
13
years of professional experience
1
1
Certification
Work History
SEO & Digital Marketing Manager
Aava International Consulting
11.2024 - Current
- Oversee digital marketing operations for multiple dental offices across California and Washington, leading strategy for SEO, paid ads, social media, and web optimization.
- Manage WordPress websites using Elementor, designing new pages, updating existing content, and ensuring responsive, conversion-friendly layouts.
- Publish and optimize blogs for local visibility and lead generation, ensuring keyword alignment and internal linking for SEO value.
- Create and distribute Mailchimp newsletters providing weekly marketing updates and campaign insights to dental offices.
- Use ClickSend to manage SMS and email outreach campaigns to leads collected from union events, conventions, and local promotions.
- Develop and manage Google Ads and Meta Ads campaigns for lead generation and brand awareness, tracking conversions and ROI.
- Lead the social media team, planning content calendars, boosting posts, and executing audience engagement strategies on Instagram and Facebook.
- Conduct data-driven SEO analysis using Google Analytics and Search Console to refine website strategy, improve ranking, and increase organic traffic.
- Support the onboarding of new dental offices, coordinating website setup, SEO implementation, and initial ad campaigns.
SEO Analyst
The Sageboard Inc
06.2021 - 07.2024
- Conducted keyword research, on-page optimization, and technical audits to drive consistent organic growth across client websites.
- Collaborated with developers and content teams to implement SEO best practices and improve crawlability.
- Created and analyzed SEO reports using GA and GSC to track KPIs and identify improvement areas.
- Managed SEO-focused content creation, user onboarding, and QA testing in collaboration with product teams.
Project Coordinator
Denken Solutions
10.2019 - 09.2021
- Coordinated Agile project schedules and deliverables across teams, ensuring milestones were achieved on time.
- Led daily stand-ups, sprint planning, and retrospectives to maintain productivity and transparency.
- Communicated project updates to stakeholders and maintained detailed documentation.
Project Coordinator
Fuzen Software Pvt Ltd
01.2014 - 12.2016
- Supported project delivery by coordinating cross-team communication and ensuring timely milestone completion.
- Created project schedules, tracked progress, and managed documentation.
Application Support Analyst
Accenture
07.2012 - 12.2013
- Provided technical support and user access management for enterprise applications.
- Collaborated with internal teams during go-live events to ensure smooth system operations.
Education
Master of Science - Software Engineering
California State University
Fullerton, CA01.2019
Bachelor of Science - Computer Science
Christian College of Engineering & Technology
Chhattisgarh01.2012
Skills
- Digital Strategy & Campaign Management
- SEO (On-Page, Off-Page & Local SEO)
- Google Ads & Meta (Facebook/Instagram) Campaigns
- Content Management & Blog Publishing
- Website Design (WordPress, Elementor)
- Email Marketing (Mailchimp) & SMS Outreach (ClickSend)
- Analytics & Reporting (GA4, GSC, Excel)
- Cross-Functional Leadership & Communication
- Agile/Scrum Project Coordination
- Tools: Google Analytics, Search Console, Asana, Trello, Basecamp, Jira, Figma
Certification
Semrush Academy Certificate - Local SEO Course
Timeline
SEO & Digital Marketing Manager
Aava International Consulting
11.2024 - Current
SEO Analyst
The Sageboard Inc
06.2021 - 07.2024
Project Coordinator
Denken Solutions
10.2019 - 09.2021
Project Coordinator
Fuzen Software Pvt Ltd
01.2014 - 12.2016
Application Support Analyst
Accenture
07.2012 - 12.2013
Bachelor of Science - Computer Science
Christian College of Engineering & Technology
Master of Science - Software Engineering
California State University