Archie OConnor
Summary
Highly accomplished growth executive with a proven history of exceeding targets by driving revenue expansion and optimizing operations, resulting in $500MM in revenue and funding generation. Leads in a player-coach role, executing go-to-market strategies to drive business growth across various sectors, including SaaS, e-commerce, supply chain, cloud computing, ad-tech, data science, digital media, and enterprise technologies. Tackles challenges with unwavering dedication, curiosity, and empathy.
Overview
21
21
years of professional experience
1
1
Certification
Work History
VP, Global Partnerships & Strategy
Digital Turbine
01.2022 - 08.2023
- Led the development and expansion of a strategic partnership with Amazon for a $1.2B global mobile marketing platform
- Crafted and executed successful go-to-market strategy for strategic partnership with Amazon
- Closed deals and grew partnerships with pivotal business units such as AWS, Ads, Music, The App Store, Wondery and Audible leading to $15MM in new revenue.
Sr. BD Tech, Supply Chain
Amazon
04.2021 - 08.2022
- Recruited to oversee B2B partnerships for the world's largest 3rd party supply chain logistics provider
- One of three executives recruited to establish a successful business unit dedicated to closing large channel partnerships, including software development agencies, ecommerce platforms, independent software vendors, and integrators
- Delivered outsized sales by building force-multiplying partnerships
- Year-one results included exceeding year-one annual revenue goal by 30% and goal for new customers onboarded by 15%
- Lead BD executive for Pan Amazon partnerships, fostering strong collaborations between supply chain and other Amazon organizations such as AWS, Advertising, Pay and Buy with Prime.
Partner, Head of Business & Corporate Development
Scalene Group - Zazmic
04.2018 - 01.2021
- Led P&L responsibility across 2 offices, with a 30-person team and overseeing 4 direct reports in sales, revenue operations, B2B marketing, and product development programs for a mid-tier software development company
- Sold software development solutions for enterprise SaaS, cloud infrastructure, data management, AI & ML, mobile apps, and e-commerce, resulting in the closure of $17MM in new revenue through partnerships with Fortune 500 companies and rapid growth start-ups
- Co-founded a venture studio arm, expanding the company's reach and portfolio through investment, engineering, and business development services, leading to the acquisition of 3 companies and the successful transformation of 2 companies to EBITDA profitability
- Developed and managed a strategic partnership with Google Cloud Platform, achieving Premier Partner status
- Attained EBITDA profitability for the company within the first fiscal year.
Chief Business Officer
Holler
10.2016 - 04.2018
- Led global business development, customer success, sales, and data science teams for a leading mobile marketing platform
- Executed go-to-market program, driving audience growth from 0 to 40MM monthly active users through mobile SDK integrations
- Key Partnerships included: Badoo, LinkedIn, Venmo, TextNow, iMessage, Kika, Ok Cupid and ChatAll, among others
- Led data science team responsible for developing machine learning, natural language processing, and neural network technologies for audience analytics platform
- Played a pivotal role as a key member of the executive team, driving the successful securing of $12.6MM in Series A funding.
Head of Business & Corporate Development
Deep Forest Media-Rakuten
11.2014 - 01.2017
- Created and executed business development and go-to-market strategies for an early-stage demand side platform
- Initiated a go-to-market strategy that effectively transitioned the company from beta phase to acquisition
- Ensured client retention by successfully closing the first 5 clients and achieving a 100% renewal rate, resulting in $8.5MM in new revenue
- Structured deal terms that contributed to the company's acquisition by Rakuten for $35.5MM
- Collaborated closely with Rakuten's Executive Leadership to establish a dedicated business unit focused on Big Data programs.
SVP, Data Innovation
Rakuten
02.2015 - 01.2017
- Led business development and data operations teams for a $9.5B global ecommerce and digital marketing company
- Executed the development of a 1st party data lake, effectively consolidating customer data from various owned and operated properties, resulting in a 50% increase in partner retention within 6 months
- Exceeded goals by growing year-over-year P&L revenue by 65%
- Accountable for managing and fostering key partnerships with influential 2nd party data partners such as Google, Facebook, LiveRamp MediaMath, The Trade Desk, Krux, Adobe, Viber, Pinterest, Overdrive, Viki, EBates, Slice, Rubicon, AppNexus, MasterCard, Amazon, and Slice, among others.
SVP, Business Development
Smaato
02.2014 - 04.2015
- Led business development, customer success, and sales engineering teams for leading global mobile programmatic advertising media exchange
- Consistently achieved and surpassed team revenue targets, resulting in a 105% growth in annual recurring revenue in the last year of tenure
- Implemented a strategic reorganization of the group, optimizing training programs and sales processes, resulting in a five-fold increase in closed-won rates within one year
- Successfully expanded the team from a three-member group to a highly efficient workforce of 22.
VP, Business Development
Appia
01.2012 - 02.2014
- Led and managed business development, sales, and customer success teams for a leading mobile real-time bidding platform
- Successfully accelerated growth by increasing supply side revenue from $6MM to $50MM within a 15-month period
- Implemented effective strategies to diversify revenue streams, ensuring that no partner accounted for more than 12% of annual recurring revenue
- Utilized key mobile partner sources such as Verizon, AdMob, Amobee, Accuweather, CBSi, AirPush, Velti, MoCean, Mojiva, MoPub, Lyfe, Leadbolt, Kik, Nexage, InMobi, and Smaato, among other industry leaders
- Improved close win rates threefold by implementing and executing proven standard operating procedures like OKRs
- Successfully recruited and scaled the team from 2 members to a 15-member workforce
- Closed pivotal partnerships that contributed to acquisition by Digital Turbine.
Head of Business Development
InMobi
01.2010 - 01.2012
- Led all supply side revenue for the second-largest global mobile ad network
- Drove over $20MM in new revenue during tenure
- Consistently exceeded goals, achieving over 100% to goal for six consecutive quarters
- Significantly expanded the US business development team, increasing personnel from 2 to 18
- Secured direct deals with mobile publisher sources such as CNBC, Disney, CBS, Rubicon, Gree, Machine Zone, Zynga, King, TextNow, AdMarvel, Pinger, MoPub, Kargo, The Weather Channel, BabyCenter, and Pandora, among others
- Integral member of the masthead executive team during the successful closure of $200MM in C round financing
- Successfully led and expanded the global mobile publisher platform across 17 offices in 5 countries
- Negotiated and finalized global strategic partnerships with Sony and Samsung.
VP, Business & Corporate Development
Mixercast
07.2008 - 01.2010
- Led all partnerships and corporate development initiatives for a leading B2B social media and video platform
- Successfully closed master service agreements with top-tier creative and digital agencies such as BBH, DDB, Digitas, Deutsch, DraftFCB, and Universal McCann
- Generated $12MM in new revenue by successfully closing media-buying agreements with key digital media agencies like 24/7, Razorfish, MediaVest/Starcom, and ZenithOptimedia
- Closed deals with major brands and media companies including Nike, Puma, McDonald's, Intel, Best Buy, Universal, Viacom, Comcast, and Nokia
- Pivoted the business from a creative services agency to a rich-media and video SaaS enterprise platform, resulting in a 45% increase in annual recurring revenue
- Closed a white-label platform agreement with YouTube
- Played a key role in the executive team's closure of $4.1MM in A Round Financing
- Managed a team of 15 in business development and sales engineering
- Developed and executed business requirements and product roadmap for the rich-media/Video SaaS Platform.
Founder, CEO
Syng.fm/Zango
07.2003 - 07.2008
- Founded a start-up at Zango, securing $5MM in funding for a first of its kind streaming music service accessible to consumers free of charge
- Supervised and guided every aspect of product development, design, and implementation for consumer facing platform
- Executed and oversaw partnerships with both independent and major record labels as well as music publishers, managing all agreements and relationships
- Secured strategic collaborations with industry leaders such as Best Buy and Spotify, ultimately resulting in the acquisition of company licenses
- Played a critical leadership role in an acquisition of the venture by Passalong Networks.
General Manager, Digital Media
Zango
01.2004 - 01.2006
- Created the first legal, ad-supported music licenses for digital downloads and streaming with Universal, Sony/BMG, Warner Music, EMI, and music publishers including the Harry Fox Agency
- Skillfully negotiated with the RIAA to transform a prominent P2P partner into a legally licensed entity, ensuring compliance and legitimacy
- Delivered $15.2MM in new revenue generation
- Successfully opened and managed the New York City office, contributing to overall organizational growth
- Led and motivated a high-performing team of 15 professionals, fostering collaboration, productivity, and strong performance
- Instrumental in the successful exit acquisition by Blinx, contributing to the company's overall growth and success.
Manager, Business Development
Zango
01.2003 - 01.2004
- Successfully secured anchor partnerships resulting in revenue growth of over $12MM
- Closed more than 50 distribution partnerships with renowned brands and long-tail content providers
- Expanded the audience base by 20.5MM new unique consumers through direct partnerships.
Education
Blockchain Technologies & Business Applications | Executive Program -
MIT - Sloan School of Management
Cambridge, United StatesWeb Based Programming | CES -
University of Washington
Seattle, United StatesSkills
- Relationship management
- Sales and negotiation
- Market analysis
- Strategic planning
- Sales forecasting
- CRM software proficiency
- Profit & Loss Management
- Product Strategy
- Team Leadership
- Agile Methodology
- Market Research
Certification
Generative AI for Executives Certification, Metacademy, https://courses.shellypalmer.com/certificates/cert_GeAUzNBj
Accomplishments
- US US20080010153A1 · Issued Jan 10, 2008Computer network provided digital content under an advertising and revenue sharing basis, such as music provided via the internet with time-shifted advertisements presented by a client resident application computer network provided digital content under an advertising and revenue sharing basis, such as music provided via the internet with time-shifted advertisements presented by a client resident application
Patent
Community Leadership
Co-Founder Co-Chair Startup Week
Techstars · May 2019 - Present · 4 yrs 9 mos
Web
https://www.linkedin.com/in/archieo/
Timeline
VP, Global Partnerships & Strategy
Digital Turbine
01.2022 - 08.2023
Sr. BD Tech, Supply Chain
Amazon
04.2021 - 08.2022
Partner, Head of Business & Corporate Development
Scalene Group - Zazmic
04.2018 - 01.2021
Chief Business Officer
Holler
10.2016 - 04.2018
SVP, Data Innovation
Rakuten
02.2015 - 01.2017
Head of Business & Corporate Development
Deep Forest Media-Rakuten
11.2014 - 01.2017
SVP, Business Development
Smaato
02.2014 - 04.2015
VP, Business Development
Appia
01.2012 - 02.2014
Head of Business Development
InMobi
01.2010 - 01.2012
VP, Business & Corporate Development
Mixercast
07.2008 - 01.2010
General Manager, Digital Media
Zango
01.2004 - 01.2006
Founder, CEO
Syng.fm/Zango
07.2003 - 07.2008
Manager, Business Development
Zango
01.2003 - 01.2004
Blockchain Technologies & Business Applications | Executive Program -
MIT - Sloan School of Management
Web Based Programming | CES -
University of Washington