Arden Buchanan
Dallas
Overview
5
5
years of professional experience
Work History
Talent Management Associate
Estate Five Media
01.2023 - Current
- Work directly with a roster of 9 influencers on their campaigns & brand strategy.
- Assist with influencer campaigns from start to finish. This includes ideation, strategy, execution, operational details, product promotion and problem solving when needed.
- Share insights with the brand upon project completion. Including engagement rates, link clicks, reach, and impressions.
- Conduct bi-weekly talent calls to strategize ways to increase engagement & strengthen brand identity based off their monthly media kits.
- Pitch the talent on my specific roster to brands that would be an organic fit, and establish partnerships.
- Successfully assisted in the launch of 3 major influencer collaborations: Amy Littleson x Lisi Lerch, Katey McFarlan x MacKenzie Childs, Amy Littleson x A La Mode.
Intern
Droese Public Relations
05.2022 - 12.2022
- Conduct high-level client, competitor, media, and influencer research and reports
- Compile national, regional, and local media lists, and draft pitches for said media lists
- Assist with coordinating celebrity and influencer mailer campaigns, influencer/brand trips, etc
- Organize media coverage and press clips via Droese Public Relations press books
- Research for specific projects and editorial calendars
- Submit entries to electronic newsletters and blogs for clients
- Worked First Look, a preview party for Two x Two for AIDS and Art, an annual gala dinner and contemporary art auction
- Managed guest list at Ashley Longshore’s Monett Exhibit
Sales and Social Media Associate
Hale House
06.2020 - 03.2022
- Provided customers with an informative and consultative shopping experience in areas of product, style, and fit by speaking authentically about product use
- Managed the point-of-sale system by processing payments, exchanges, returns, and gift card sales to satisfy any customer request and help to complete the customer shopping experience
- Assisted in the organization and distribution of regional sales
- Developed creative social media strategies including scheduling posts, providing insight into areas of the store and items to post, and through assisting in modeling
Blogging and Social Media Intern
Chronicles of Frivolity
08.2018 - 06.2020
- Designed set-ups and backgrounds for various filming and photography shoots for sponsored products
- Monitored and closely followed social media trends to identify impactful strategies to better align with potential customers within the blog’s target market
Education
Bachelor of Science - Strategic Communication, Psychology
Texas Christian University, Schieffer College of Communication
Fort Worth, TXJournalism and Mass Communication
University of Oklahoma, Gaylord College of Journalism and Mass Communication
Norman, OKSkills
- Platforms: Adobe Photoshop, Adobe InDesign, Microsoft Office, Canva, Google Sheets, AP Style Writing, Wix, Muckrack, Slack, and DropBox, LTK/LTK Connect, AirTable, Meta
TECHNICAL SKILLS & APPLICABLE COURSEWORK
- Coursework: Advertising, Public Relations, Communicating Effectively: In Your Profession (public speaking), Writing and Editing, Design, Diversity, Channel Planning, Social Media, Strategic Writing, Campaigns, Media Law
Accomplishments
- Certifications: Google Analytics Certification, HubSpot Social Media Certification, HubSpot, Digital Marketing Certification
Additional Information
CAMPUS, COMMUNITY AND LEADERSHIP INVOVLEMENT
- Fort Worth Scout Guide- Engagement with local community business owners (November 2022)
- American Advertising Awards – Nominated Student Attendee for TCU (January 2020)
- Kappa Kappa Gamma Sorority – Philanthropy Committee (August 2019 – May 2022)
- Kappa Kappa Gamma Sorority – Alumna (August 2018 – May 2022)
- OU President’s List Academic Honors – Award Recipient (May 2019)
Timeline
Talent Management Associate
Estate Five Media
01.2023 - Current
Intern
Droese Public Relations
05.2022 - 12.2022
Sales and Social Media Associate
Hale House
06.2020 - 03.2022
Blogging and Social Media Intern
Chronicles of Frivolity
08.2018 - 06.2020
Bachelor of Science - Strategic Communication, Psychology
Texas Christian University, Schieffer College of Communication
Journalism and Mass Communication
University of Oklahoma, Gaylord College of Journalism and Mass Communication