Arden Buchanan
Dallas,TX
Overview
4
4
years of professional experience
Work History
Talent Management Associate
Estate Five Media
01.2023 - Current
- Serve as strategic partner to Talent Managers, and provide administrative support to a talent roster of 10 including calendar coordination and managing call sheets/notes
- Manage projects and execute partnerships with talent from post-contract phase through campaign completion, including scheduling calls/shoot dates, coordinating content calendars, overseeing shipments and arranging preview and live dates
- Share insights with the brand upon project completion. Including engagement rates, link clicks, reach, and impressions.
- Conduct bi-weekly talent calls to strategize ways to increase engagement & strengthen brand identity based off their monthly media kits.
- Utilize proactive pitching to identify new opportunities for collaboration with established
influencers - Successfully assisted in the launch of 3 major influencer collaborations: Amy Littleson x Lisi Lerch, Katey McFarlan x MacKenzie Childs, Amy Littleson x A La Mode.
Intern
Droese Public Relations
05.2022 - 12.2022
- Conduct high-level client, competitor, media, and influencer research and reports
- Compile national, regional, and local media lists, and draft pitches for said media lists
- Organize media coverage and press clips via Droese Public Relations press books
- Researched editorial calendars to plan content strategy and submitted entries to various publications
- Managed the guest list at Ashley Longshore’s Monett Exhibit and assisted in gathering press coverage at First Look, a preview party for Two x Two for AIDS and Art.
Sales and Social Media Associate
Hale House
06.2020 - 03.2022
- Provided customers with an informative and consultative shopping experience in areas of product, style, and fit by speaking authentically about product use
- Managed the point-of-sale system by processing payments, exchanges, returns, and gift card sales to satisfy any customer request and help to complete the customer shopping experience
- Assisted in the organization and distribution of regional sales
- Developed creative social media strategies
Education
Bachelor of Science - Strategic Communication, Psychology
Texas Christian University, Schieffer College of Communication
Fort Worth, TXJournalism and Mass Communication
University of Oklahoma, Gaylord College of Journalism and Mass Communication
Norman, OKSkills
- Platforms: Adobe Photoshop, Adobe InDesign, Microsoft Office, Canva, Google Sheets, AP Style Writing, Wix, Muckrack, Slack, and DropBox, LTK/LTK Connect, AirTable, Meta
TECHNICAL SKILLS & APPLICABLE COURSEWORK
- Coursework: Advertising, Public Relations, Communicating Effectively: In Your Profession (public speaking), Writing and Editing, Design, Diversity, Channel Planning, Social Media, Strategic Writing, Campaigns, Media Law
- Certifications: Google Analytics Certification, HubSpot Social Media Certification, HubSpot, Digital Marketing Certification
Additional Information
CAMPUS, COMMUNITY AND LEADERSHIP INVOVLEMENT
- Genesis Women’s Shelter - Volunteer (March 2024)
- Fort Worth Scout Guide- Engagement with local community business owners (November 2022)
- American Advertising Awards – Nominated Student Attendee for TCU (January 2020)
- Kappa Kappa Gamma Sorority – Philanthropy Committee (August 2019 – May 2022)
Timeline
Talent Management Associate
Estate Five Media
01.2023 - Current
Intern
Droese Public Relations
05.2022 - 12.2022
Sales and Social Media Associate
Hale House
06.2020 - 03.2022
Bachelor of Science - Strategic Communication, Psychology
Texas Christian University, Schieffer College of Communication
Journalism and Mass Communication
University of Oklahoma, Gaylord College of Journalism and Mass Communication