Areeje Akhtar Oriol

OFFICIAL is a recently founded next generation real estate brand focused at the highest end of the market, co-founded by several of the most innovative leaders in the Real Estate industry.
As Head of Growth I spearhead the development of OFFICIAL's strategic growth division by partnering with the Chief of Growth, and the Co-Founders to create a world class recruiting playbook, lead sales strategy, identify and launch expansion markets, and lead agent growth and recruiting. My ultimate responsibility is to drive net new revenue to the firm while upholding profitability targets.

• Effectively communicate OFFICIAL's value proposition to top 1% of Real Estate Industry professionals with focus on $1B+ teams
• Brainstorm and develop sales strategies to achieve short and long term sales revenue objectives. Built first-ever invitation only agent recruiting program, Prodigy, driven by key performance indicators that signal agent's likelihood to become future $1B producers.
• Support New Development business arm by curating and identifying agent/sales talent to align with development, developer and OFFICIAL's needs.
• Forecast revenue and growth targets to achieve profitability metrics nationally in collaboration with CFO, as well as quarterly financials to determine business operating capacity.
• Partner with 'Heads of' across Agent Marketing & Experience and New Development to ensure quarterly, and annual business goals are being met, and to improve as necessary.
• Establish data analytics and technology vendor relationships in support of business, inclusive of capabilities review, feasibility, and adoption, as well as contract negotiations to optimize costs.

Senior leader with an instrumental role in the strategic efforts behind Compass to drive market expansion in the state of Florida and drive net-new revenue. Directly responsible for sharing the company’s vision of the future of real estate and what truly sets Compass apart from any other brokerage through value selling.

• Recruit top producing real estate agents to Compass by effectively selling the Compass value proposition (technology, marketing, culture, and growth), with a focus on agents in Broward County, Palm Beach, and the Naples area.
• Conduct market research to understand the macro real estate environment, and specifically the real estate brokerage landscape in Broward County.
• Responsible for full sales cycle including prospecting, opportunity creation, follow-up, contract negotiations, and closing.
• Solution-Selling on the Compass proprietary technology by quantifying business growth potential, time savings to agent, and efficiencies gained through the use of a single tech platform
• Communicate with cross-functional partners (Sales Managers, Marketing, Agent Managers) in an effort to streamline processes and provide the best experience for incoming agents
• Develop and maintain strong relationships with recruited agents in order to drive retention and build pipeline/referral network for future prospective agents
• Senior Lead and Instrumental in sub-market expansions in Broward County including the launch/opening of 2 additional Real Estate offices for Compass in Coral Springs, FL and Weston, FL - including identifying Commercial locations, TAM Analysis, and Recruiting

5+ Years Leading Omni-Channel Brand Strategy across Fortune 500 brands, Google largest customer sales division. Developed effective relationships and provided strategic direction to C-suite and key agency stakeholders on Google products in alignment with their brand business objectives to support brand health, profitability, and growth in the Americas/ US and LatAm markets.

• Client portfolio included Reckitt Benckiser, Edgewell Personal Care, Colgate, and Energizer, in addition to Powerhouse Beauty brands, Shiseido and Avon.
• Managed business growth by pitching long term ideas across search, display, and video products. Revenue Management of $30M+ Portfolio.
• Managed client relationships and partnership negotiations through partnership meetings with client and agency partners. Created Custom Marketing Partnership Agreements in partnership with CMO/Executive marketing teams, rooted in client’s business objectives
• Successfully managed a team of account managers and account specialists across departments, and across global Google offices.
• Developed marketing plans for product launches and create plans for sustained support
• Identified key stakeholders within client organization to increase knowledge gaps around US Hispanic + Multicultural audiences,
• Created custom scalable insight workshops from ground-up to help position Google as a Insights partner, and to inform Brand Strategy.
• Deployed multi-tactic campaigns to drive both Brick & Mortar and ecommerce businesses.
• Create & lead education summits for clients across Brand Management teams.

4+ Years of experience leading SEM Marketing/Advertising Strategy across multiple retail accounts across 360i New York media team, with expertise in direct response – including Saks Fifth Avenue, Saks Off 5th, Mattel Brands/Fisher-Price, and The Children’s Place.

• Oversight and management of 5 junior team members including Media Operations lead across New York and Atlanta offices reporting directly into Media Group Director
• Allocated internal resources, prioritize client needs across the team, and manage vendor relationships.
• Partnered with both internal teams across disciplines (search, display, seo) along with client side (social, brand, eComm, email) teams to develop cohesive strategy across channels.
• Educated and lead client on best practices within digital marketing, campaign KPIs, test structures and methodologies with proven successes in expanding search portfolios beyond traditional tactics to maximize ROI -