Arelis Guzman
West New York,NJ
Summary
Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Assistant
Davis, Saperstein & Salomon, P.C.
11.2022 - Current
- Create and write content for marketing materials such as blogs for websites, brochures, magazines, social media, etc
- Maintain website, social media, and database systems up to date with client information
- Contribute ideas for improving marketing standards and processes
- Maintained documentation, detailing assignments, in-progress work and completed project milestones
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
- Wrote engaging and successful marketing, advertising, and website copy
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
Operations Director/Marketing Manager
The Village Edgewater
12.2020 - 11.2022
- Responsibilities are multifaceted and include managing in-house operations that include customer service operations, sales tasks, and team management
- Create, manage, and organize content across all social media platforms
- Create promotional newsletters, policy updates, and advertisements to capture current and prospective clientele
- Develop and execute marketing strategies, maintain brand awareness/innovation, monitor brand related mentions
- Organize and facilitate promotional events
- Facilitated company growth and expansion as company began as small business and acquired two new locations during tenure
- Assisted in planning and opening new locations, gaining business development experience and insight
- Mentored and supervised diverse workforce, managing scheduling, supervision and performance management
Guest Service Associate
European Wax Center
11.2017 - 12.2020
- Gained customer service and management experience
- Managed and maintained guest relationships
- Use Millennium and Zenoti softwares to maintain and manage center
Education
M.S. - Digital Marketing
Fairleigh Dickinson University
Teaneck, NJ12.2024
B.A. - Communications / Public Relations
William Paterson University
Wayne, NJ05.2021
Skills
- Proficient in Shopify, Hootsuite, Instagram, Facebook, TikTok, Canva, Mailchimp, Clover
- Project Management
- Event Planning
- Analytical
- Leadership
- Communication
- Project Support
- Advertising Design
- Branding
- SEO Optimization
- Social Media Posts
Certification
- Social Media Management, Meta - 2023
- Social Media Marketing, Meta - 2023
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Marketing Assistant
Davis, Saperstein & Salomon, P.C.
11.2022 - Current
Operations Director/Marketing Manager
The Village Edgewater
12.2020 - 11.2022
Guest Service Associate
European Wax Center
11.2017 - 12.2020
M.S. - Digital Marketing
Fairleigh Dickinson University
B.A. - Communications / Public Relations
William Paterson University
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