Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Arelis Guzman

West New York,NJ

Summary

Reliable individual experienced in conducting market research and creating marketing campaigns. Skilled at producing high-quality content to increase sales and conversion rates. Recognized as strong team player with exceptional communication skills.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Marketing Assistant

Davis, Saperstein & Salomon, P.C.
11.2022 - Current
  • Create and write content for marketing materials such as blogs for websites, brochures, magazines, social media, etc
  • Maintain website, social media, and database systems up to date with client information
  • Contribute ideas for improving marketing standards and processes
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date
  • Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings
  • Wrote engaging and successful marketing, advertising, and website copy
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts

Operations Director/Marketing Manager

The Village Edgewater
12.2020 - 11.2022
  • Responsibilities are multifaceted and include managing in-house operations that include customer service operations, sales tasks, and team management
  • Create, manage, and organize content across all social media platforms
  • Create promotional newsletters, policy updates, and advertisements to capture current and prospective clientele
  • Develop and execute marketing strategies, maintain brand awareness/innovation, monitor brand related mentions
  • Organize and facilitate promotional events
  • Facilitated company growth and expansion as company began as small business and acquired two new locations during tenure
  • Assisted in planning and opening new locations, gaining business development experience and insight
  • Mentored and supervised diverse workforce, managing scheduling, supervision and performance management

Guest Service Associate

European Wax Center
11.2017 - 12.2020
  • Gained customer service and management experience
  • Managed and maintained guest relationships
  • Use Millennium and Zenoti softwares to maintain and manage center

Education

M.S. - Digital Marketing

Fairleigh Dickinson University
Teaneck, NJ
12.2024

B.A. - Communications / Public Relations

William Paterson University
Wayne, NJ
05.2021

Skills

  • Proficient in Shopify, Hootsuite, Instagram, Facebook, TikTok, Canva, Mailchimp, Clover
  • Project Management
  • Event Planning
  • Analytical
  • Leadership
  • Communication
  • Project Support
  • Advertising Design
  • Branding
  • SEO Optimization
  • Social Media Posts

Certification

  • Social Media Management, Meta - 2023
  • Social Media Marketing, Meta - 2023

Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Marketing Assistant

Davis, Saperstein & Salomon, P.C.
11.2022 - Current

Operations Director/Marketing Manager

The Village Edgewater
12.2020 - 11.2022

Guest Service Associate

European Wax Center
11.2017 - 12.2020

M.S. - Digital Marketing

Fairleigh Dickinson University

B.A. - Communications / Public Relations

William Paterson University
Arelis Guzman