Arend Scott
Houghton Lake
Summary
Experienced Sales Leader with expertise in strategic planning fostered over 30 years in the beverage industry. Proficient in counseling and coordinating sales teams to promote success and productivity.
Sales professional prepared for role with robust background in driving regional sales growth and fostering client relationships. Proven track record of implementing strategic sales plans and achieving targets. Known for strong team collaboration, reliability, and adaptability to changing market conditions. Skilled in leadership, communication, and strategic planning.
Overview
34
34
years of professional experience
Work History
Regional Sales Manager
Hutsoninc
12.2023 - Current
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
- Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Finalized sales contracts with high-value customers.
- Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
Regional Sales Manager
WIS-PAK Brands
10.2019 - 10.2023
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Administered $80mm annual sales division budget.
- Identified new product opportunities and target customers.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Created new sales and marketing strategies to drive growth.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
General Sales Manager
PowerNation / Clutch Energy Drinks
07.2018 - 09.2019
- Owned all aspects of sales planning, development, and team and account management for central region of mid-west.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
- Led solution selling strategy initiatives to maximize sales of Clutch Energy drinks.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Maintained up-to-date knowledge of competitor products and pricing in market served.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Liaised with customers, management and sales team to better understand customer needs and recommend appropriate solutions.
- Grew market penetration and sales figures by leveraging supplier relationships and personally overseeing negotiations resulting in 150% revenue increase.
Director of Sales
Dr Pepper Snapple Group
05.1991 - 10.2017
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Formulated and presented innovative strategies to team members, executives and customers to build foundation for successful sales plans.
- Investigated competitive landscape to maintain currency on market and anticipate negative business impacts.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Managed and motivated sales team to increase revenue 35% in year over year declining market.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Led targeted training programs to educate staff on product benefits and service capabilities.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
Education
High School Diploma -
Marion High School
Skills
- Sales initiatives and techniques
- Business Development and Planning
- Team Leadership
- Product and Service Sales
- Goals and Performance
- Operations management
- Excellent verbal/written communication
- Managing quotas
- Expanding territories
- Territory Management
- Tactical planning
- Vendor management
- Sales expertise
- Trend Analysis
- Staff Management
- Forecasting skills
- Strategic planning
- Business development and planning
- Deal closing
- Business development
- Relationship selling
- Account development
- Training and mentoring
- Territory expansion
Timeline
Regional Sales Manager
Hutsoninc
12.2023 - Current
Regional Sales Manager
WIS-PAK Brands
10.2019 - 10.2023
General Sales Manager
PowerNation / Clutch Energy Drinks
07.2018 - 09.2019
Director of Sales
Dr Pepper Snapple Group
05.1991 - 10.2017
High School Diploma -
Marion High School
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