Summary
Overview
Work History
Education
Skills
Professional Accomplishments
Timeline
Generic

Ari Rosenberg

New York,NY

Summary

Digital media expert, excelling in media sales, media sales management, business development, ad product innovation, and all related matters to growing revenue through listening and creative problem solving.

Overview

35
35
years of professional experience

Work History

Founder

IPC Pricing
01.2014 - Current


  • IPC pricing is a patented system I invented, developed and sold into the display ad market. The system and method improves publisher ad performance yield by automating added value discounts, in real-time based on ad engagement success instead of the traditional approach used of bonus based on ad dollars spent.


  • Personally sold this solution into both sides. I met with major ad agencies at senior executive levels, as well as with the individual buying teams at agencies like Horizon, OMG, Carat, Starcom etc. where they would then require IPC as a mandate in their proposals to publishers, and I worked directly with premium publishers to use IPC as a unique offering (Dow Jones, Refinery29, Fusion Media, Hallmark.com.).


  • The Wall Street Journal wrote an article about IPC after my deal closed with Fusion Media owned by Univision.


  • IPC has been activated for 168 campaigns to date, over 1B paid ad impressions, and $11.1 million in ad spend from major ad agencies, for top tier advertisers, and across over 25 plus premium publishers/sites.

Founder

Performance Pricing Holdings, LLC
01.2005 - 12.2013
  • Developed a comprehensive one day work shop training seminar to teach traditional media sales people how to effective sell online advertising.


  • Closed $2.3 million in revenue, conducting over 150 workshops training thousands of sales reps from tier one publishing companies including Hearst, Conde Nast, Meredith, Time Inc, Gannett, Scholastic, American Express Publishing, Bonnier, U.S. News, Yankee Publishing, TV One, Hallmark, The Tennis Channel among others.


  • Fractional Head of Digital Ad Sales for The Onion (2008-2009) helping them become a more efficient and more effective ad sales organization leading to substantial ad revenue growth.


  • Fractional Head of Digital Ad Sales for Hallmark Magazine/Hallmark.com (2006-2007), leading their sales team to significant digital ad revenue growth managing their team and licensing and deploying IPC for the first time.


Vice President of Ad Sales

IGN.com
04.1999 - 02.2003
  • Led a twenty person plus ad sales team nationally, for a publicly traded company, through the dot com boom and bust, helping that company survive, and then ultimately get acquired by Fox for $650 million dollars


  • Reported into the CEO and presented both results and needs to the IGN Board of Directors.


  • Prior to being elevated to VP of Sales, I was the San Francisco manager, and closed the first million dollar ad deal for the company.


San Francisco Manager

Tennis Magazine
01.1996 - 03.1999
  • Exceed quotas selling to both endemic advertisers including some of the largest advertisers in the magazine at the time, including Nike, Adidas, and Yonex.


  • Opened up a San Francisco office for the magazine which helped lead to non endemic ad sales wins from Hewlett Packard, Microsoft, and the now defunct Saturn cars.


  • I actually leased a Saturn as part of the proposal process, filming myself dressed in a tennis outfit and negotiating with the dealer in a satirical manner, and then presented that edited video to the media agency Hal Riney leading to the first time Saturn ever ran in the magazine, and I was then stuck with a Saturn for the next four years.





Account Executive

Newsweek Magazine
01.1994 - 12.1995
  • One of the youngest people ever hired into a sales position at the magazine, I started off in New York handling finance and technology accounts that none of the other senior reps were covering.


  • Won an unusual sales contest, in which the entire sales team was asked to submit a new editorial idea to be sold as a special opportunity in a year end issue. My idea was chosen and implemented.


  • Met and exceed quotas for the New York team, and then earned a transfer to San Francisco, where I covered mostly tech and finance for this satellite market that was growing for the magazine.






Account Executive

Racquet Magazine
01.1993 - 12.1994
  • Was hired by this magazine, after I arrived at their offices without an invitation, and handed the CEO and founder my resume. I am an avid tennis player and was excited at the opportunity of combining my media background with my tennis passion.


  • I covered non-endemic advertisers for this upscale, glossy magazine dedicated to the tennis lifestyle.


  • Unfortunately, I discovered by accident, the magazine was promising a circulation number that was 100% larger than the actual print run of the publication, and then started looking for a new job immediately.

Media Buyer

Young & Rubicam
10.1988 - 12.1992
  • Started out in the TV buying group, learning the media industry from the ground up reconciling discrepancies for local and national TV buys made for our clients


  • Got promoted to Media Planner, where I worked on the Kraft account and specifically, the launch of their fat free mayonnaise


  • Got promoted into the newly formed Print Services Group where I was responsible for all print negotiations with major consumer magazines, for clients U.S. Postal, among other blue chip clients at Y&R.

Education

Bachelor of Arts - Communications

University of Delaware
Newark, DE
05.1988

Skills

  • Digital Media Sales
  • Media Sales Management
  • Ad Product Innovation
  • Business Development
  • Ad Tech Entrepreneurship
  • Listening
  • Creative Problem Solving
  • Presenting in Simple Terms

Professional Accomplishments

  • Wrote and had published, over 250 columns for industry publisher MediaPost, covering all aspects of online publishing


  • Earned five U.S. Patents for my IPC pricing system and method


  • Hired as the Head Coach for the Boys Varsity Tennis Team for JP Stevens High School (2022 season)

Timeline

Founder

IPC Pricing
01.2014 - Current

Founder

Performance Pricing Holdings, LLC
01.2005 - 12.2013

Vice President of Ad Sales

IGN.com
04.1999 - 02.2003

San Francisco Manager

Tennis Magazine
01.1996 - 03.1999

Account Executive

Newsweek Magazine
01.1994 - 12.1995

Account Executive

Racquet Magazine
01.1993 - 12.1994

Media Buyer

Young & Rubicam
10.1988 - 12.1992

Bachelor of Arts - Communications

University of Delaware

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Ari Rosenberg