Summary
Overview
Work History
Education
Timeline

Ariadna Rivero

Miami,FL

Summary

As a HubSpot Solutions Architect with a proven track record in CRM architecture, revenue operations, and process optimization, I specialize in designing and implementing scalable, efficient, and technically robust HubSpot CRM solutions for enterprise clients. I bring expertise in leading cross-functional teams, identifying and resolving technical challenges, and optimizing go-to-market strategies to drive business growth. My approach combines deep technical proficiency with a collaborative mindset, ensuring alignment between stakeholders and technical execution to achieve measurable outcomes.

Overview

10
10
years of professional experience

Work History

HubSpot Technical Solutions Team Lead

Wendt Partners
07.2023 - Current
  • Lead architect for complex, multi-hub HubSpot CRM implementations, designing solutions that ensure feature parity across platforms and align with business needs.
  • Conduct in-depth analysis of client processes, identifying bottlenecks and deploying data-driven strategies for process optimization and cost management.
  • Integrate third-party applications and APIs with HubSpot to extend functionality and create seamless data flows.
  • Act as the primary technical point of contact, translating executive business objectives into actionable technical requirements and ensuring alignment between teams.
  • Deliver comprehensive training to sales, marketing, and service teams, driving adoption and proficiency in HubSpot’s Professional and Enterprise-level functionalities.
  • Utilize project management tools like JIRA and Agile methodologies to ensure timely delivery of high-impact CRM solutions.

HubSpot and Marketing Automation Specialist

SCI Creations
08.2021 - Current
  • Company Overview: (Freelance Consultant)
  • Designed, configured, and maintained advanced marketing automation systems within HubSpot, including ABM strategies and sophisticated workflows.
  • Created detailed CRM data structures and optimized segmentation and targeting for high-performing marketing programs.
  • Provided pre-sales support, technical documentation, and stakeholder training to ensure solution adoption and ROI realization.

HubSpot Solutions Team Lead

Wendt Partners
03.2023 - 07.2023
  • Spearheaded multiple enterprise CRM implementations, leading a team of 10 HubSpot Solutions Specialists and Project Managers.
  • Developed scalable, data-driven processes to streamline project delivery, achieving a 20% boost in client satisfaction.
  • Mentored junior consultants, providing technical oversight and coaching to drive performance and continuous improvement.

HubSpot Specialist

Wendt Partners
10.2021 - 03.2023
  • Defined technical requirements, built advanced HubSpot workflows, and optimized CRM data models for enterprise clients.
  • Conducted complex audits of existing HubSpot implementations, delivering actionable insights and technical roadmaps for continuous improvement.
  • Led data migration projects, ensuring data integrity and alignment with customized CRM architecture.
  • Developed and documented scalable processes and created tactical training materials for marketing, sales, and service teams.

Sales Operations Manager

TransForce Group
07.2020 - 11.2021
  • Led end-to-end implementation and administration of HubSpot CRM, driving measurable improvements in sales productivity and pipeline performance.
  • Architected sales processes, performance scorecards, and dashboards to enhance data visibility and revenue forecasting.
  • Served as the technical lead for system integrations and data migration efforts, ensuring smooth transitions and minimal business disruption.
  • Closely monitored sales performance at all stages of the deals and provided continuous recommendations for improvements.
  • Maintained internal Sales & Marketing processes and created and updated documentation as needed.
  • Identified knowledge and skill gaps, proposed, and facilitated programs to bridge those gaps, and coordinated with internal and external contributors on enablement sessions and content delivery.

Sales Trade Supervisor – B&M and Dropship Sales Execution

Oliver Gal Artist Co
04.2019 - 05.2020
  • Managed HubSpot and Salesforce integrations, maintaining clean data flows and feature parity across platforms.
  • Collaborated with cross-functional teams to build automated customer engagement workflows and ABM campaigns.
  • Provided technical leadership on customer lifecycle program design, driving targeted engagement and maximizing customer value.
  • Collaborated with the sales team to identify and grow opportunities with channel partners.
  • Developed a deep understanding of customers' business and operations objectives.
  • Conducted packaging reviews and implemented strategies to create cost efficiency and meet brand guidelines.
  • Collaborated with the e-commerce manager on inventory projections.
  • Conducted frequent store visits to critical accounts for market research, product knowledge seminars, event participation, and maintaining merchandising guidelines.
  • Maintained awareness of market trends and competitors.

Director of Online Sales Operations, Fine Art Auction Division

Rosenbaum Contemporary
09.2015 - 03.2019
  • Established a robust online sales infrastructure, integrating CRM and e-commerce tools for data-driven decision-making.
  • Implemented advanced analytics to measure performance, identify growth opportunities, and drive process optimization.
  • Established and maintained strategic partnerships with key online retailers and marketplaces, increasing product visibility and expanding the customer base.
  • Conducted market research and competitive analysis to identify emerging trends and opportunities, driving the development of new product offerings and sales strategies.
  • Implemented data-driven sales analytics and reporting systems, providing valuable insights into customer behavior, sales performance, and inventory management.
  • Collaborated with cross-functional teams, including marketing, operations, and IT, to streamline processes and ensure seamless online customer experiences.

Education

Master of Business Administration - Marketing Channel Strategy

Florida International University, Miami, Florida
01.2018

Postgraduate - Mexican Culture Studies

Autonomous University of Mexico State
01.2013

120 hours

Bachelor of Arts - Art History

University of Havana
01.2013

Timeline

HubSpot Technical Solutions Team Lead - Wendt Partners
07.2023 - Current
HubSpot Solutions Team Lead - Wendt Partners
03.2023 - 07.2023
HubSpot Specialist - Wendt Partners
10.2021 - 03.2023
HubSpot and Marketing Automation Specialist - SCI Creations
08.2021 - Current
Sales Operations Manager - TransForce Group
07.2020 - 11.2021
Sales Trade Supervisor – B&M and Dropship Sales Execution - Oliver Gal Artist Co
04.2019 - 05.2020
Director of Online Sales Operations, Fine Art Auction Division - Rosenbaum Contemporary
09.2015 - 03.2019
University of Havana - Bachelor of Arts, Art History
Florida International University - Master of Business Administration, Marketing Channel Strategy
Autonomous University of Mexico State - Postgraduate, Mexican Culture Studies

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Ariadna Rivero