Summary
Overview
Work History
Education
Timeline

Ariadna Rivero

Miami,FL

Summary

As a HubSpot Solutions Architect with a proven track record in CRM architecture, revenue operations, and process optimization, I specialize in designing and implementing scalable, efficient, and technically robust HubSpot CRM solutions for enterprise clients. I bring expertise in leading cross-functional teams, identifying and resolving technical challenges, and optimizing go-to-market strategies to drive business growth. My approach combines deep technical proficiency with a collaborative mindset, ensuring alignment between stakeholders and technical execution to achieve measurable outcomes.

Overview

10
10
years of professional experience

Work History

HubSpot Technical Solutions Team Lead

Wendt Partners
Queens, NY
07.2023 - Current
  • Lead architect for complex, multi-hub HubSpot CRM implementations, designing solutions that ensure feature parity across platforms and align with business needs.
  • Conduct in-depth analysis of client processes, identifying bottlenecks and deploying data-driven strategies for process optimization and cost management.
  • Integrate third-party applications and APIs with HubSpot to extend functionality and create seamless data flows.
  • Act as the primary technical point of contact, translating executive business objectives into actionable technical requirements and ensuring alignment between teams.
  • Deliver comprehensive training to sales, marketing, and service teams, driving adoption and proficiency in HubSpot’s Professional and Enterprise-level functionalities.
  • Utilize project management tools like JIRA and Agile methodologies to ensure timely delivery of high-impact CRM solutions.

HubSpot and Marketing Automation Specialist

SCI Creations
08.2021 - Current
  • Company Overview: (Freelance Consultant)
  • Designed, configured, and maintained advanced marketing automation systems within HubSpot, including ABM strategies and sophisticated workflows.
  • Created detailed CRM data structures and optimized segmentation and targeting for high-performing marketing programs.
  • Provided pre-sales support, technical documentation, and stakeholder training to ensure solution adoption and ROI realization.

HubSpot Solutions Team Lead

Wendt Partners
Queens, NY
03.2023 - 07.2023
  • Spearheaded multiple enterprise CRM implementations, leading a team of 10 HubSpot Solutions Specialists and Project Managers.
  • Developed scalable, data-driven processes to streamline project delivery, achieving a 20% boost in client satisfaction.
  • Mentored junior consultants, providing technical oversight and coaching to drive performance and continuous improvement.

HubSpot Specialist

Wendt Partners
Queens, NY
10.2021 - 03.2023
  • Defined technical requirements, built advanced HubSpot workflows, and optimized CRM data models for enterprise clients.
  • Conducted complex audits of existing HubSpot implementations, delivering actionable insights and technical roadmaps for continuous improvement.
  • Led data migration projects, ensuring data integrity and alignment with customized CRM architecture.
  • Developed and documented scalable processes and created tactical training materials for marketing, sales, and service teams.

Sales Operations Manager

TransForce Group
Richmond, VA
07.2020 - 11.2021
  • Led end-to-end implementation and administration of HubSpot CRM, driving measurable improvements in sales productivity and pipeline performance.
  • Architected sales processes, performance scorecards, and dashboards to enhance data visibility and revenue forecasting.
  • Served as the technical lead for system integrations and data migration efforts, ensuring smooth transitions and minimal business disruption.
  • Closely monitored sales performance at all stages of the deals and provided continuous recommendations for improvements.
  • Maintained internal Sales & Marketing processes and created and updated documentation as needed.
  • Identified knowledge and skill gaps, proposed, and facilitated programs to bridge those gaps, and coordinated with internal and external contributors on enablement sessions and content delivery.

Sales Trade Supervisor – B&M and Dropship Sales Execution

Oliver Gal Artist Co
Hollywood, FL
04.2019 - 05.2020
  • Managed HubSpot and Salesforce integrations, maintaining clean data flows and feature parity across platforms.
  • Collaborated with cross-functional teams to build automated customer engagement workflows and ABM campaigns.
  • Provided technical leadership on customer lifecycle program design, driving targeted engagement and maximizing customer value.
  • Collaborated with the sales team to identify and grow opportunities with channel partners.
  • Developed a deep understanding of customers' business and operations objectives.
  • Conducted packaging reviews and implemented strategies to create cost efficiency and meet brand guidelines.
  • Collaborated with the e-commerce manager on inventory projections.
  • Conducted frequent store visits to critical accounts for market research, product knowledge seminars, event participation, and maintaining merchandising guidelines.
  • Maintained awareness of market trends and competitors.

Director of Online Sales Operations, Fine Art Auction Division

Rosenbaum Contemporary
Boca Raton, FL
09.2015 - 03.2019
  • Established a robust online sales infrastructure, integrating CRM and e-commerce tools for data-driven decision-making.
  • Implemented advanced analytics to measure performance, identify growth opportunities, and drive process optimization.
  • Established and maintained strategic partnerships with key online retailers and marketplaces, increasing product visibility and expanding the customer base.
  • Conducted market research and competitive analysis to identify emerging trends and opportunities, driving the development of new product offerings and sales strategies.
  • Implemented data-driven sales analytics and reporting systems, providing valuable insights into customer behavior, sales performance, and inventory management.
  • Collaborated with cross-functional teams, including marketing, operations, and IT, to streamline processes and ensure seamless online customer experiences.

Education

Master of Business Administration - Marketing Channel Strategy

Florida International University, Miami, Florida
01.2018

Postgraduate - Mexican Culture Studies

Autonomous University of Mexico State
01.2013

120 hours

Bachelor of Arts - Art History

University of Havana
01.2013

Timeline

HubSpot Technical Solutions Team Lead - Wendt Partners
07.2023 - Current
HubSpot Solutions Team Lead - Wendt Partners
03.2023 - 07.2023
HubSpot Specialist - Wendt Partners
10.2021 - 03.2023
HubSpot and Marketing Automation Specialist - SCI Creations
08.2021 - Current
Sales Operations Manager - TransForce Group
07.2020 - 11.2021
Sales Trade Supervisor – B&M and Dropship Sales Execution - Oliver Gal Artist Co
04.2019 - 05.2020
Director of Online Sales Operations, Fine Art Auction Division - Rosenbaum Contemporary
09.2015 - 03.2019
University of Havana - Bachelor of Arts, Art History
Florida International University - Master of Business Administration, Marketing Channel Strategy
Autonomous University of Mexico State - Postgraduate, Mexican Culture Studies
Ariadna Rivero