Ariana Barbour
San Antonio,TX
Summary
Dynamic marketing leader with a proven track record at Meals on Wheels San Antonio, driving brand alignment and engagement. Expert in social media management and content strategy, achieving a 2.4% engagement rate. Adept at team leadership and project management, delivering impactful communications that enhance donor stewardship and community outreach.
Overview
19
19
years of professional experience
Work History
Director of Marketing and Communications
Meals on Wheels San Antonio
San Antonio, USA
06.2016 - Current
- Direct strategic brand alignment and implementation for the nonprofit with $18 million in revenue
- Develop, implement, and oversee annual communications/marketing plan
- Create and direct design of all printed materials including brochures, monthly email newsletters, fact sheets, training materials, staff and volunteer newsletters, and more
- Manage content, messaging, and SEO of the Meals on Wheels website with over 5,000 users a month
- Update social media platforms, create content, and maintain an average engagement rate of 2.4% on Facebook, Twitter, LinkedIn, and Instagram
- Pilot strategies and tools to communicate with clients and staff via robocalls and text messaging, especially for crisis management communications
- Oversee public relations efforts and paid media placement
- Collect client stories for fundraising pieces and content library
- Implement digital asset management system for organization assets
- Steward donors leading to continued support through both donations and volunteer time
- Lead a team dedicated to print and digital marketing and communications efforts
- Establish and maintain marketing vendor relationships
Communications and Marketing Specialist
St. PJ's Children's Home
San Antonio, USA
07.2014 - 06.2016
- Created communication and marketing plans, advertising initiatives; media plans/partnerships; and presentations
- Wrote and edited promotional literature, newsletters, direct marketing, & digital marketing projects, ensuring all creative marketing materials adhered to brand guidelines
- Managed and monitored social media platforms
- Analyzed marketing & competitive data, using findings to support marketing strategy development
- Executed design and delivery of email marketing campaigns, enewsletters, invitations etc.
- Developed branding and content for special events and signature projects
- Supported development with special events, mailings, volunteer activities, and community outreach
Account Executive
Anderson Marketing Group
San Antonio, USA
05.2009 - 07.2014
- Facilitated and coordinated client projects, including websites, print, tv and radio advertising, and digital design
- Managed project hours and media spend to adhere to client budgets
- Compiled and provided estimates for client project work requests
- Began and maintained social media presence for Anderson Marketing Group
- Researched and developed social media strategies for clients
Client Relations Liaison/Account Executive
Blue Clover Studio
San Antonio, USA
01.2008 - 05.2009
- Supervised production schedule and assign staff to projects to ensure completion in a timely manner
- Managed client projects from inception to completion- primarily website production
- Wrote, proofread, formatted and bound client proposals
- Trafficked print media placement
Account Director
Wickley interactive + marketing
San Antonio, USA
01.2007 - 12.2007
- Supervised media trafficking and buying for clients in print and television
- Assigned staff to projects to ensure completion in a timely manner
- Managed client projects from inception to completion for the San Antonio Zoo, San Antonio International Piano Competition, and Magik theatre
- Wrote, proofread and formatted client proposals and quotations
Education
Master of Arts - Advertising
The University of Texas at Austin
Austin, TXBachelor of Science - Public Relations
University of Florida
Gainesville, FLSkills
- PC and Mac proficiency
- Social media management
- Meta advertising strategies
- Hootsuite expertise
- Microsoft Office suite
- Google Analytics and AdWords
- Event planning and project management
- Team leadership skills
- Media planning and execution
- Email campaign management
- Content management systems
- Graphic design skills
- Automation tools
- HTML development
- Statistical analysis software
- Adobe Creative Suite
Community Service
01/01/17 to Present, Board Member, Girls Inc of San Antonio, 2024 to Present, Member of Executive Board as Secretary
01/01/14 to 12/01/18, Community Advisory Board Member, Texas Public Radio
01/01/11 to 12/01/12, Social Media and PR Consultant, Girls on the Run of Bexar County
05/01/08 to Present, Member, The Junior League of San Antonio
- Perform community service and learn about the community through involvement in JLSA
- Member of the 2015-2016 Board of Directors as the Vice President of Communications Council
- Member of the 2013-2014 Board of Directors as the Assistant to the President
- Member of the 2012-2013 Board of Directors as the Vice President of Community Council
- Awarded 2012-2013 Board Member of the Year
Timeline
Director of Marketing and Communications
Meals on Wheels San Antonio
06.2016 - Current
Communications and Marketing Specialist
St. PJ's Children's Home
07.2014 - 06.2016
Account Executive
Anderson Marketing Group
05.2009 - 07.2014
Client Relations Liaison/Account Executive
Blue Clover Studio
01.2008 - 05.2009
Account Director
Wickley interactive + marketing
01.2007 - 12.2007
Master of Arts - Advertising
The University of Texas at Austin
Bachelor of Science - Public Relations
University of Florida