Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Ariana Butler

Grambling,Louisiana

Summary

Innovative Product Development Intern known for high productivity and efficient task completion. Possess specialized skills in market research, prototype design, and user experience testing. Excel in problem-solving, teamwork, and adaptability, ensuring successful product development from concept to launch.

Overview

3
3
years of professional experience

Work History

Social Media Strategist

Grambling State University
Grambling, Louisiana
02.2022 - 05.2022
  • Brainstorm and ideate content idea for Twitter, TikTok, Instagram
  • Plan and schedule content in accordance with on campus activities, events, and productions
  • Research new social media trends hashtags
  • Work with guild cabinet seats to strategize new content for growth and promotion

Product Marketing and Merchandising Intern

Casey's General Store
Des Moines, Iowa
05.2022 - 07.2022
  • Support Category Managers with updating and rebuilding the coffee and condiment program, including coffee creamer, tea, sauces and dips, and counter simplification
  • Utilize MicroStrategy, OEMarketing, and Excel to analyze data and create sales performance reports of merchandising initiatives
  • Research competition and create PowerPoint presentations showcasing discoveries, recommendations, and ideas
  • Set up focus groups, screen attendees, provide test products, survey responses, and collect data for product innovation
  • Collaborate with cross-functional teams including guest insights, research and development, food service, marketing, and finance

Ralph Lauren Fragrance - Global Marketing Product Development Intern

L'Oreal USA
New York, New York
06.2023 - Current
  • Conduct comprehensive competitor analysis by extracting insights from various sources, including social media platforms and websites, as well as in-field market, identifying areas for differentiation and growth
  • Efficiently organize and categorized diverse brand assets, and streamlining access and enhancing team productivity during peak seasons
  • Lead a comprehensive 360 marketing campaign and manage and devise winning strategies for brands most popular season
  • Conceptualized and design digital assets, creating engaging content to distribute to multiple global brand managers
  • Collaborate with cross-functional teams including finance, research and development, HR, and sales

Social Scoop
Chicago, Illinois
01.2022 - Current
  • Curate and catalog video content from YouTube
  • Review and analyze video content for clients
  • Use Adobe creative cloud to edit videos into promotional clips
  • Upload video clips to client cloud drive for uploading on various platforms such as TikTok, Instagram, Facebook, LinkedIn, Pinterest
  • Strategize social media trends based from analytics pulled from Google Ads, BrandWatch, Social Insider
  • Engage and communicate with social pages followers, patrons, and direct messages
  • Assist with Monthly analytics reports for clientele

Education

Marketing, Computer Information Systems

GRAMBLING STATE UNIVERSITY
GRAMBLING, LA
12-2024

Skills

  • Google Digital Marketing and E-commerce professional certification: Due completion date November 2023
  • Skilled in Google Suit; Drive, Doc, Sheets, Forms, and Gmail
  • Proficient in Microsoft Office, with a focus on Excel, Word, PowerPoint
  • Proficient in Adobe Premiere Pro and Photoshop

Projects

Set up work equipment (cameras, lights, back drops), Procure daily schedules and time sheets; confirm meetings with models and cliental, Provide personal assistance for photographer and producer, Direct student operations for university marketing campaign, Coordinate with campaign producer to deliver content Create website site content "wish list", working with library director and website developer, Managing library department leads and Web developers ideation meetings, Curate and revised library's digital resources, Draft online content with Librarians, used for Linkedin, Facebook, Instagram, and TikTok

Timeline

Ralph Lauren Fragrance - Global Marketing Product Development Intern

L'Oreal USA
06.2023 - Current

Product Marketing and Merchandising Intern

Casey's General Store
05.2022 - 07.2022

Social Media Strategist

Grambling State University
02.2022 - 05.2022

Social Scoop
01.2022 - Current

Marketing, Computer Information Systems

GRAMBLING STATE UNIVERSITY

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Ariana Butler