Ariana Cullen
Brooklyn,NY
Summary
Director of the Image Division at one of NY’s largest and most successful modeling agencies, with 17 years experience in the industry as an Agent. Strong creative, business and organizational skills. Exceptional at multi-tasking and relationship building, with extensive knowledge of the international market.
Overview
22
22
years of professional experience
Work History
Director, Women's Mainboard
One Management
New York, New York
07.2016 - Current
- Responsible for the image and direction of the Mainboard, which is the Image board of the agency
- Managing and leading 4 staff members
- Managing approximately 80 models, responsible for their image direction, this includes appearance, social media, portfolios, managing their schedules
- Portfolio direction for all models, booking magazine editorials and tests in order to elevate their portfolios, thus getting them higher level work
- Negotiating rates and contracts
- Shoot production
- Procuring and facilitating brand partnerships and social media activations for talent
- Scouting and placement of talent throughout the world
- Building client relationships with top level Casting Directors, Photographers, Stylists and brands, both within the US and worldwide, in order to procure talent top level bookings, thus growing business for our models and the agency
- Booking exclusive contracts for talent with brands such as Bottega Veneta, Saint Laurent, Gucci, and Covergirl amongst others
- Setting budgets, and consistently meeting personal budgets that have been set
- Overseeing social media for the agency
Senior Agent
Muse Management
New York, New York
07.2010 - 07.2016
- Managing approximately 100 models, responsible for their image direction, this includes appearance, social media, portfolios, managing their schedules
- Portfolio direction for all models, booking magazine editorials and tests in order to elevate their portfolios, thus getting them higher level work
- Negotiating rates and contracts
- Assisting with shoot production
- Scouting and placement of talent throughout the world
- Building client relationships with top level Casting Directors, Photographers, Stylists and brands, both within the US and worldwide, in order to procure our talent top level bookings, thus growing business for our models and the agency.
- Meeting and exceeding personal budgets that have been set
Bookings Director
Giant Management
Melbourne, Victoria
01.2006 - 07.2010
- Management and directorship of the agency including all creative direction
- Setting and controlling annual sales & marketing budgets
- Management of approximately 100 male and female talent, responsible for their image direction, this includes appearance, portfolios, managing their schedules
- Working with agencies worldwide for international placements for models
- Management of 3 staff
- Development and management of the strategic marketing plan for the agency including direct marketing packages, website and PR
- Negotiating rates and contracts for talent
Area Manager
Roy Clothing
Melbourne, Victoria
09.2004 - 01.2006
- Duties included management of up to 15 staff over 2 stores, setting and meeting of strict sales targets, exceptional customer service and all store maintenance including Visual Merchandising.
Store Manager
Egotism
Melbourne, Victoria
08.2003 - 09.2004
- Duties included customer service, stock control and reaching set sales targets
Assistant Manager/Receptionist
Toni & Guy Salon
Melbourne, Victoria
02.2001 - 08.2003
- Duties included management of between 15 – 20 staff members, strong customer service, salon co-ordination, rostering for all three salons, and all bookwork. Hiring and training of new staff members.
Education
High School
University High School
Melbourne, Australia1998
Skills
- Creative Direction
- Contract and rate negotiation
- Setting and meeting sales budgets
- Team Leadership
- Strong Organizational and multi-tasking skills
- Relationship building
Nationality
Australian
Timeline
Director, Women's Mainboard
One Management
07.2016 - Current
Senior Agent
Muse Management
07.2010 - 07.2016
Bookings Director
Giant Management
01.2006 - 07.2010
Area Manager
Roy Clothing
09.2004 - 01.2006
Store Manager
Egotism
08.2003 - 09.2004
Assistant Manager/Receptionist
Toni & Guy Salon
02.2001 - 08.2003
High School
University High School
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