Ariana Esqueda

• Developed strong leadership, teamwork, and event planning skills through sorority activities, enhancing the ability to collaborate and organize effectively in a team-oriented environment.
• Member of Pit committee during formal recruitment.
• Attends weekly meetings and events.

- Participates in weekly meetings, gaining knowledge on marketing and technology industries

• Coordinated with scheduling enrichment and recruitment of educational program guest speakers.
• Thoroughly planned several events yearly to raise funds to support community families in need and foster crisis. Largest event included the Christmas Tree Auction at Disney Hotel with over 500 attendees.
• Maintained relationships with regional high schools and learning centers by creating marketing email templates and managing member registrations. Organized promotions and sponsorships of external organizations and companies.

• Assisted in managing the organization brand portfolio, including oversight of naming strategies, brand name hierarchy, trademark management, and enforcement.
• Successfully led and managed documentation of all brand efforts, including naming, design, and visual assets within marketing committee; served as manager for brand projects and sponsorships.
• Designed and created graphics using Canva and Adobe Illustrator. Assisted in design development of biweekly newsletters.

• Observed daily tasks of marketing supervision manager, Louie Vargas.
• Developed business acumen and understanding of markets and learned to create financial data models.
• Conducted product, market, and client research and performed administrative tasks as directed by an office team.