ARIANA HUGO
Santa Barbara,CA
Summary
Versatile Marketing Lead with a proven track record of successfully executing diverse project tasks to meet deadlines. Strong communication skills enable effective collaboration with colleagues, monitoring project status, and achieving key milestones. Enthusiastic problem solver and talented team player, always ready to contribute superior planning and decision-making skills to drive success.
Overview
7
7
years of professional experience
Work History
Marketing Lead
Berkshire Hathaway - California Properties
07.2024 - Current
- Managed social media accounts by curating relevant content and engaging with followers, fostering a strong sense of community among users.
- Enhanced brand visibility with creative digital marketing initiatives, i.e email marketing.
- Increased website traffic by implementing effective search engine optimization strategies.
- Supervised over 300 projects at any given time from project start through delivery by prioritizing needs and delegating assignments.
- Streamlined marketing processes to maximize results within budget constraints.
- Leveraged automation tools for efficient management of tasks such as lead generation, nurturing, and follow-up communication efforts.
- Developed creative design for print materials, brochures, flyers, banners, open house signs, and social media graphics.
- Drove development of digital and print advertising strategies.
Brand Manager
Longoria Wines
01.2022 - 07.2023
- Organized events - private events, wine club events, new release wine events, VIP tastings, product launches, photo shoots
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Organized and delivered training sessions for new product content and technological advancements.
- Created and managed social media campaigns to increase brand engagement.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Business Development Marketing Coordinator
PlanMember Financial Services Corporation
01.2018 - 01.2020
- Created custom print/digital marketing campaigns for over 200 financial advisors.
- Wrote a bi-monthly newsletter that was distributed to the field.
- Updated and distributed monthly financial center sales blotter numbers.
- Coordinated financial center calls providing reminders, updating reports and tracking of projects amongst various support departments.
- Tracked website SEO/KPI's using Google Analytics.
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Increased customer engagement through the creation of compelling social media content and strategies.
- Supported sales team efforts by creating persuasive sales collateral that clearly communicated product benefits.
- Analyzed campaign performance data to identify areas for improvement and optimize future efforts.
- Coordinated with sales teams to align marketing strategies, leading to increased lead generation.
Marketing Intern
ONTRAPORT
01.2018 - 12.2018
- Created a new content marketing platform involving SlideShare to gain more traffic and engagement to the website
- Assisted with PR and social media initiatives by writing content for Pinterest, Facebook, Twitter, Instagram, as well as SEO content for blog posts and informational articles
Education
Bachelor of Arts - Communication & Media Studies, Applied Psychology
UNIVERSITY OF CALIFORNIA
Santa Barbara, CA01.2018
Associate of Arts - Communication & Media Studies
SANTA BARBARA CITY COLLEGE
Santa Barbara, CA01.2016
Associate of Arts - Liberal Arts & Sciences, Science & Mathematics Emphasis
SANTA BARBARA CITY COLLEGE
Santa Barbara, CA01.2016
Skills
- Marketo
- Constant Contact
- Canva
- Adobe Illustrator
- Adobe Indesign
- Adobe Dreamweaver
- Hubspot
- Google Analytics
- Jira
- Confluence
- Copywriting
- Microsoft Word
- Microsoft Excel
- Microsoft Powerpoint
- Event Marketing
- Asana Software
- Digital Marketing
- Video Editing
- Graphic Design
- Project Management
- Social Media Marketing
- Content Creation
Timeline
Marketing Lead
Berkshire Hathaway - California Properties
07.2024 - Current
Brand Manager
Longoria Wines
01.2022 - 07.2023
Business Development Marketing Coordinator
PlanMember Financial Services Corporation
01.2018 - 01.2020
Marketing Intern
ONTRAPORT
01.2018 - 12.2018
Bachelor of Arts - Communication & Media Studies, Applied Psychology
UNIVERSITY OF CALIFORNIA
Associate of Arts - Communication & Media Studies
SANTA BARBARA CITY COLLEGE
Associate of Arts - Liberal Arts & Sciences, Science & Mathematics Emphasis
SANTA BARBARA CITY COLLEGE
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