ARIANA LOWE
Miami,FL
Summary
Accomplished sales professional with a proven track record of consistently exceeding targets, leveraging expert relationship-building skills, and strategic selling techniques to drive revenue growth and deliver exceptional results.
Overview
10
10
years of professional experience
Work History
Commercial Account Manager
Culture Amp
New York, New York
03.2024 - Current
- Consistently exceeded quota (111% average) by deepening customer relationships, identifying expansion opportunities, and driving strategic upsells and renewals across a Mid-Market and select Enterprise book of business.
- Led data-driven business reviews, leveraging engagement survey insights to highlight wins, uncover organizational challenges, and provide strategic recommendations that improved culture, performance, and retention outcomes.
- Developed and executed targeted communication strategies that increased customer urgency and alignment on key initiatives, effectively articulating ROI, and accelerating expansion conversations.
- Partnered cross-functionally with Product, Implementation, and Customer Success teams to ensure seamless delivery, while contributing to the GTM strategy for Workforce Insights through refined messaging and real-time customer feedback.
Senior Account Executive
Indeed.com
Stamford, CT
05.2021 - 02.2024
- Achieved an average of 107% to quota on a $1.1M quarterly book of business, driving 20% YoY growth; winner of the Q3 2022 New Product Revenue Incentive for delivering a $100K increase in new product revenue.
- Managed and grew relationships with over 150 mid-to-large staffing organizations, delivering value through pay-for-performance campaigns, branded web solutions, and recruiting platform enhancements.
- Developed and executed data-backed sales strategies that accelerated pipeline velocity, strengthened account retention, and aligned product solutions to evolving customer needs.
- Led strategic business reviews with senior stakeholders, analyzing performance data, market trends, and campaign outcomes to optimize spend, improve ROI, and inform future strategy.
Account Manager, POPSUGAR Play/Ground
Reed Exhibitions
Norwalk, Connecticut
12.2018 - 12.2020
- Led sales strategy for POPSUGAR’s flagship lifestyle event, POPSUGAR Play/Ground, shaping the go-to-market approach, crafting custom brand solutions, and strengthening relationships with key lifestyle partners.
- Drove revenue growth by delivering data-driven monthly sales reports, advising event leadership on performance optimization, and consistently guiding the team to exceed sales targets.
- Elevated customer experience by collaborating across operations, media product, and onsite partner teams to enhance event support, reconfigure floorplans, and develop effective marketing initiatives, resulting in a 44-point increase in customer loyalty.
- Expanded account portfolio by training and developing a high-performing team, improving service quality, and securing a 30% increase in new accounts through consultative selling and lifecycle improvements.
Account Executive, Vision Expo
Reed Exhibitions
Norwalk, Connecticut
11.2016 - 12.2018
- Successfully maintained territory of 100 accounts for two major annual conferences, Vision Expo East and West.
- Prospected and acquired 60 new accounts, which generated $300,000 for the Vision portfolio.
- Developed a consultative sales approach to maximize revenue, and ensure customer retention and satisfaction.
- Expanded events by understanding customer segments and their needs, buyer behaviors, product features, and relevant technology trends.
Technical Recruiter
Insight Global
Stamford, Connecticut
01.2016 - 10.2016
- Executed talent acquisition of IT professionals for Fortune 500 companies in the Tri-State area.
- Conducted interviews and managerial reference checks to qualify potential candidates.
- Generated business by setting strategic management meetings through cold calling.
- Fostered long-lasting business relationships with high-level executives by streamlining best practices.
Education
B.Sc - Marketing Communication
ENDICOTT COLLEGE
Beverly, MA01.2015
Skills
- Salesforce
- Gong
- ZoomInfo
- Dale Carnegie Sales Edge Course
- Strategic account planning
- Customer relationship management
- Cross-functional collaboration
- Pipeline development
- Negotiation
- Communication
- Expansion strategy
Timeline
Commercial Account Manager
Culture Amp
03.2024 - Current
Senior Account Executive
Indeed.com
05.2021 - 02.2024
Account Manager, POPSUGAR Play/Ground
Reed Exhibitions
12.2018 - 12.2020
Account Executive, Vision Expo
Reed Exhibitions
11.2016 - 12.2018
Technical Recruiter
Insight Global
01.2016 - 10.2016
B.Sc - Marketing Communication
ENDICOTT COLLEGE