Ariana Murphy
Brooklyn,NY
Summary
Seasoned Client Services professional with a proven track record at renowned agencies including Momentum and VMLY&R. Expertise in developing strategically driven solutions that enhance audience experiences, evidenced by successful campaigns for top-tier clients such as IHG and Ford. Adept in leading strategy development and creative ideation, complemented by extensive experience in live events and digital campaigns. Career goals include leveraging industry insights to drive innovative client solutions.
Overview
13
13
years of professional experience
Work History
Project Director
Imagination
01.2023 - 01.2024
- Manage a portfolio of clients ranging from finance to automotive totaling around $10million
- Drove revenue by increasing client scopes from around $150K to over $1million over one year, by nurturing client relationships, learning their needs, and creating pitches that resonated with them
- Responsible for presentation and reports to C-suite clients as well as senior internal stakeholders which led to creative work sold to clients like Luminar at CES and Ford at Essence Festival
- Manage teams leads across divisions, including creative, strategy, and production, by creating detailed processes, clear deadlines, and budgets
Account Director
Iris Worldwide
01.2021 - 01.2023
- Worked with brands on their strategic and creative needs, helping to create campaigns that not only went beyond their target audience but also resonated with new audiences
- An example includes the Samsonite campaign which generated 550K clicks to the website, 97% of which were new users
- Proactively engaged my team to create pitch work for heat cultural moments, which led to World Cup work with Adidas that generated 924 million impressions across social
- Improved profitability by managing client expectations, minding project feasibility against budgets, and streamlining internal workloads, resulting in a client typically in the red on hours gaining 7-10% in profit
- Led resourcing to ensure creative workloads were manageable and all internal teams had the resources they needed
Account Supervisor
VMLY&R Commerce
01.2020 - 01.2021
- Led a team developing digital activations to engage consumers remotely, resulting in a 10% increase in web traffic, one of the highest the brand has seen to date
- Developed an engagement strategy, utilizing digital points of sale, for local markets by leveraging artists in 13 cities across the US
- Responsible for the growth and development of a team of three
Senior Account Manager
160 Over 90 (An Endeavor Company)
01.2018 - 01.2020
- Created a first-of-its-kind festival tour program for Bumble, generating 10,000+ app downloads and over 30,000 engagements with festival-goers
- Festivals included: Austin City Limits, Music Midtown, and Voodoo Festival
- Launched a pilot experiential program for Ticketmaster, doubling the number of emails we were tasked with collecting and helping Ticketmaster gain a foothold in a troubled market
- Designed and facilitated workshops at business conferences around the US, to educate attendees on services Prudential provides past financial services
- Workshops included coaching sessions with experts in multiple areas of wellness
- Led strategic research and developed customized money-can't-buy experiences for Goldman Sachs elite clients (10MM+ net-worth individuals)
- Each experience was developed based on client insights and created in collaboration with local partners
- Goldman Sachs events were canceled due to Covid-19
Senior Account Executive
Momentum Worldwide
01.2015 - 01.2018
- Led strategy development, creative ideation, and activation production for brand initiatives to encourage card usage and retention, resulting in spending/market share increases of 14%+ each year over four years
- Managed messaging, production, and timelines for video content, print, OOH, collateral deliverables, and onsite builds to create one unified message for golf and tennis activations, including building 4 unique locations at golf and a 20,000sq.FT space with eight satellite booths at tennis
- Responsible for day-to-day relationships with C-Suite executives, vendors, and partners including; USTA, USGA, Golden State Warriors, Seattle Seahawks, Museum of Ice Cream, Golden Voice, American Express
- Co-led management of a $5MM+ production budget
- Responsible for mentorship, management, and growth of junior staff
Associate Marketing Manager
Michael Howard Studios
01.2013 - 01.2015
Sports Sales Manager
Los Angeles Clippers
01.2012 - 01.2013
Extreme Sports Project Coordinator
IMG Action Sports
01.2011 - 01.2012
Education
Bachelor of Arts - Business Administration, Sports Business, Public Relations/Communications
University of Oregon
Eugene, OR08-2011
Skills
- Agreement negotiation
- Estimate preparation
- Business intelligence tracking
- Client relations
- Team management
- Budget planning
- Microsoft Excel proficiency
- Campaign execution
- Event management
- Brand activation
- Sponsorship management
Timeline
Project Director
Imagination
01.2023 - 01.2024
Account Director
Iris Worldwide
01.2021 - 01.2023
Account Supervisor
VMLY&R Commerce
01.2020 - 01.2021
Senior Account Manager
160 Over 90 (An Endeavor Company)
01.2018 - 01.2020
Senior Account Executive
Momentum Worldwide
01.2015 - 01.2018
Associate Marketing Manager
Michael Howard Studios
01.2013 - 01.2015
Sports Sales Manager
Los Angeles Clippers
01.2012 - 01.2013
Extreme Sports Project Coordinator
IMG Action Sports
01.2011 - 01.2012
Bachelor of Arts - Business Administration, Sports Business, Public Relations/Communications
University of Oregon
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