Ariana Salvatierra Ch
MIAMI
Overview
7
7
years of professional experience
Work History
Category Innovation and Activation Manager
Popeyes
Miami
01.2025 - Current
- Lead growth strategy for multiple brand pillars, including tenders, wings, and sports activations.
- Build the brand and innovation pipeline across categories, developing new platforms and Limited Time Offers (LTOs) from concept to launch.
- Created executive-level presentations that aligned leadership on strategic initiatives with clear business and consumer cases.
- Translated consumer, cultural, and category insights into actionable recommendations to shape brand strategy.
- Championed cross-functional collaboration with Culinary, Operations, Insights, Marketing Communications, Marketing Execution, and Analytics to move initiatives from idea to market.
- Developed impactful agency briefs that fueled communication concepts and creative development for new launches.
- Partnered with Culinary teams to define product development needs, ensuring innovation remained aligned with brand and marketing strategies.
Marketing Execution Manager
Popeyes
Miami
01.2024 - 12.2024
- Spearheaded national product launches and market tests, executing end-to-end go-to-market (GTM) strategies to maximize awareness, trial, and conversion.
- Designed and executed upselling frameworks and profitability strategies, boosting guest engagement and revenue growth.
- Created and implemented packaging and portion innovations, optimizing menu performance, improving operational efficiency, and enhancing customer satisfaction.
- Developed and led market test and national test postmortems to generate actionable insights, directly informing national rollouts and shaping future category launches.
- Partnered with cross-functional leaders across Operations, Supply Chain, and Marketing to ensure flawless execution, brand consistency, and accelerated speed-to-market.
Business Analyst
Kforce, RBI Technology
Miami
03.2023 - 12.2023
- Appointed to the content team for Popeyes (US & Canada); conducted comprehensive audits across tech and POS channels to ensure accurate, timely content delivery.
- Led tech execution for menu launches, promotions, and market tests (POS, first-party, third-party).
- Drove cross-functional collaboration across Marketing, Digital, Supply Chain, Analytics, Pricing, and Operations.
- Delivered pricing/availability reports to guide strategic product decisions.
- Built streamlined processes and manuals for crisis management and seamless tech integration.
Associate Brand Manager Marketing
Newell Brands: Oster
Miami
05.2022 - 01.2023
- Aligned trade marketing, category, and E-Com teams on marketing metrics, key measures, and benchmarks to ensure high-quality rollouts.
- Teamed up cross-functionally to implement the overall integrated 360 marketing planning process to meet business goals.
- Translated marketplace insights into winning SEO, POS, social media, Mobile APP, and E-commerce strategies and tactics for the business.
- Created analytics dashboards and monthly analytics reports.
- Established the definition of KPIs and market trends.
- Administered all elements of the product launch process, including the development and execution of go-to-market plans and internal organizational readiness.
- Managed the testing process from start to finish, including creating testing roadmaps, developing hypotheses, collaborating on composition development with cross-functional teams, creating test plans, building out tests, performing test analysis, and providing results and recommendations.
Digital Marketing Manager
Look At Me Ventures
Miami
08.2018 - 04.2022
- Developed data-driven Internet marketing and SEO strategies to rapidly generate online leads and sales.
- Managed efficient PPC advertising campaigns across Google Ads, Yahoo/Bing Ads, Facebook, Instagram, and LinkedIn.
- Conducted comprehensive market research and data analysis to identify target markets and competition.
- Collaborated with LATAM and EU teams to refine marketing strategies based on regional insights.
Education
Bachelor of Science - Marketing, Business Studies
Emerson College
Boston, MASkills
- Data visualization tools: Tableau and Power BI
- Cloud platforms: AWS and Snowflake
- API testing: Postman
- Analytics platforms: Amplitude and Tapclicks
- Database management: SQL
- Digital marketing strategies: SEO and SEM
- Social media management tactics
- Microsoft Office proficiency: Word and Excel
- Presentation skills: PowerPoint
- Market research techniques
- Growth strategy formulation
- Product development methodologies
- Go-to-market strategies
- Project problem-solving techniques
Conference Presentations
Marketing, sales, and customer service in the Web 2.0 era., Panel at the 28th International Academy of Business Disciplines Annual Conference, Las Vegas, NV
Languages
- English
- Spanish
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Category Innovation and Activation Manager
Popeyes
01.2025 - Current
Marketing Execution Manager
Popeyes
01.2024 - 12.2024
Business Analyst
Kforce, RBI Technology
03.2023 - 12.2023
Associate Brand Manager Marketing
Newell Brands: Oster
05.2022 - 01.2023
Digital Marketing Manager
Look At Me Ventures
08.2018 - 04.2022
Bachelor of Science - Marketing, Business Studies
Emerson College
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