Overview
Work History
Education
Timeline
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ARIANA TOBE

Beaverton,OR

Overview

7
7
years of professional experience

Work History

Nike North America Digital Marketing Specialist

Filter Digital (for Nike)
03.2023 - 06.2024
  • Digital channel partner responsible for Nike.com activations for Running, Holistic Fitness, Gender landing pages and City pages, with experience working on Promo, Serve Sport, Move to Zero, Nike Give, and more
  • Utilize reporting analytics to understand how to maximize engagement with millions of monthly visits on owned landing pages
  • Collaborate with creative team, authoring team, business leadership and agency partners, to provide briefs and pitch backs in order to build out seasonal run of shows, problem solve with team and provide constructive and collaborative feedback to ensure smooth processes throughout each season
  • Focus on critical business priorities in order to implement what product or moments needs to be elevated by working in collaboration with Brand and Site Merchandise partners for clear consumer journey and understanding of brand priorities
  • Developed comprehensive reports and plans on digital marketing efforts, presenting findings to senior leadership for informed decisionmaking

Nike Global Brand Creative Men's Studio Coordinator

Filter Digital (for Nike)
05.2021 - 03.2023
    • Supported overall team function for Creative Studio team of 20 to 30 people at all times
    • Liaison between creative directors, copywriters, digital producers, brand partners, freelance vendors and legal contacts
    • Ownership of project workstreams
    • Managed asset delivery and vendor contracts, work orders and purchase orders
    • Work consisted of Lifestyle (Tech Pack, Air Max, ACG, Nike SB) and Performance (Global Football)
    • Responsible for onboarding all new team members

Founder

Pink Cloud Vintage
07.2020 - 07.2022
  • Grew to 5,000 followers on Instagram in less than 3 months
  • Responsibilities included social media management, content creation and curation, inventory management, digital brand marketing, sales, PR, influencer collaboration, copywriting, customer service and UCG curation

Digital Consultant

Freelance
05.2024 - Current
  • Spearheaded website redesigns that enhanced visual appeal and ease-of-navigation features while retaining critical branding elements and increasing consumer engagement
  • Provided expert consultation services on best practices in digital marketing, resulting in client satisfaction and repeat business opportunities

Project Manager

Freelance
04.2020 - 10.2020
  • Introduced Asana to already established 10 person team to provide them with more organized processes
  • Managed UGC deliverables from world champion ballroom dancers
  • Managed social media, giveaways and content creation
  • Conducted interviews with athletes to write blog articles

Brand Specialist & Social Media Manager

MAKEMERRY
03.2018 - 04.2020
  • Enhanced brand visibility by fostering a community for women undergoing breast cancer treatment through digital content
  • Managed social media run of show and took ownership of all components of content creation including copywriting, photo shoot planning and production and styling
  • Educated consumers on product and provided excellent support and trouble shooting for customers through social media platforms
  • Boosted customer engagement by casting over 20 models with breast cancer to share their stories with community via photoshoots, UCG and fashion shows

Stylist

Freelance
08.2017 - 01.2020
  • Primary client: Nike (assisted Nike Global Style Director); Secondary clients: Major League Soccer, Lululemon, Adidas, Columbia Sportswear
  • Responsibilities include cross-category collaboration with product team to build looks, conduct model fittings for 30 + models at a time, coordinate with producers, execute looks on models, build mood boards featuring inspiration and research on competitor brands

Education

Bachelor of Science - Fashion Marketing Major And Marketing Minor

University of Idaho
Moscow, ID

Study Abroad - Fashion Marketing

Regent's University London
London, England

Timeline

Digital Consultant

Freelance
05.2024 - Current

Nike North America Digital Marketing Specialist

Filter Digital (for Nike)
03.2023 - 06.2024

Nike Global Brand Creative Men's Studio Coordinator

Filter Digital (for Nike)
05.2021 - 03.2023

Founder

Pink Cloud Vintage
07.2020 - 07.2022

Project Manager

Freelance
04.2020 - 10.2020

Brand Specialist & Social Media Manager

MAKEMERRY
03.2018 - 04.2020

Stylist

Freelance
08.2017 - 01.2020

Bachelor of Science - Fashion Marketing Major And Marketing Minor

University of Idaho

Study Abroad - Fashion Marketing

Regent's University London

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