Summary
Overview
Work History
Education
Skills
Timeline
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Ariane Moreno

Foster City,USA

Summary

Marketing and sales professional with expertise in direct-to-consumer strategies, digital marketing, and brand development. Demonstrated success in driving sales through effective customer engagement and strategic campaign execution. Proficient in fostering brand loyalty, managing pop-up events, and utilizing social media for revenue growth. Combines creative insights with analytical skills to achieve measurable results.

Overview

6
6
years of professional experience

Work History

Co-Founder & Creative Director

Tokyo Soul
Manila, Philippines
10.2023 - Current
  • Led in-person sales at markets across Manila, consistently surpassing daily revenue targets through personal styling and upselling.
  • Managed online sales through Instagram and social DMs, offering personalized size guidance via the 'Comfort Match' service.
  • Built a loyal digital community through authentic content, customer features, and behind-the-scenes storytelling.
  • Handled packaging, fulfillment, and handwritten notes to create memorable customer experiences.

Marketing Co-op (Full-time)

ServiceNow
Santa Clara, CA
01.2024 - 06.2024
  • Revamped Preferred Vendor List and negotiated terms, reducing operational costs by 15%.
  • Designed and executed multi-channel campaigns, increasing brand engagement across email and social media platforms.
  • Managed P3 Allocadia software, enhancing budgeting and requisition processes with 20% greater accuracy.
  • Automated reporting workflows, delivering executive-level presentations and newsletters effectively.

Growth Marketing Associate (Full-time Internship)

Order.co
New York, NY
01.2023 - 04.2023
  • Collaborated with Demand Team to generate and nurture new business leads, achieving 10% quarterly sales growth.
  • Executed targeted content marketing strategies across digital platforms, increasing lead conversion rates by 5%.
  • Optimized digital marketing assets to elevate user engagement through enhanced messaging and visuals.
  • Conducted in-depth analysis of campaign performance data, informing decisions and adopting effective channel strategies.
  • Created and distributed company newsletter, integrating marketing insights to boost organization-wide engagement.
  • Developed comprehensive slide decks for presentations, streamlining communication and enhancing visual impact of reports.

Founder

Ring Pops MNL
Manila, Philippines
01.2020 - 01.2023
  • Curated and sold handcrafted rings online and at pop-up events, emphasizing personalized service.
  • Managed all visual merchandising and product photography to enhance customer engagement.
  • Transformed online engagement into consistent direct sales through strategic digital marketing efforts.

Inside Marketing Associate (Full-time)

Curaytor
Boston, MA
01.2022 - 08.2022
  • Supported the services team by ensuring client campaigns on Facebook and Google were current and effective
  • Participated in the development and testing of new marketing concepts, monitoring their performance and providing actionable insights
  • Reported on campaign performance, offering recommendations for improvements
  • Created standard operating procedures (SOPs) for new initiatives and innovations
  • Assisted in developing marketing copy and managed special projects as needed
  • Launched and managed client accounts on Google My Business, enhancing their online presence

Founder

Glassware MNL
Manila, Philippines
01.2020 - 01.2022
  • Sourced high-quality glassware from local suppliers and marketed products to public markets, driving consistent sales growth
  • Managed pop-up booths at community weekend markets, directly engaging with customers and handling sales transactions to maximize revenue
  • Designed product photography and cataloging, enhancing online visibility and customer engagement across digital platforms
  • Designed and executed digital marketing campaigns on Instagram, Facebook, and Viber Marketplace Chats, increasing brand awareness and sales

Marketing Intern & Sales Representative

Harlan + Holden
Manila, Philippines
07.2019 - 07.2019
  • Designed graphic layouts for marketing materials across in-store, online, and print media
  • Planned and scheduled social media content to align with marketing strategies
  • Organized visual merchandising and photo shoots, enhancing brand visual identity
  • Conducted competitive analysis and sourced design ideas to support branding initiatives
  • Collaborated with external teams, including fashion stylists, photographers, and marketing projects.
  • Assisted with in-store sales, helping customers find items and driving purchases through product knowledge and styling.

Education

Bachelor of Arts - Communication Studies

Northeastern University
Boston, MA
01.2024

International Baccalaureate Program -

The Beacon Academy
Laguna, Philippines
01.2020

High School Diploma -

The Beacon School
Manila, Philippines
01.2016

Skills

  • Languages: English (Fluent), Filipino (Fluent)
  • Sales & Customer Engagement: In-person selling, upselling (30% revenue), social commerce, CRM (HubSpot, Salesforce)
  • Marketing & Analytics: Paid ads (Google, Meta), campaign optimization, funnel analysis, Canva
  • Software & Tools: Microsoft Office, P3 Allocadia, Adobe Suite (basic)
  • Visual Merchandising: Styling, photography, retail displays
  • Communication & Collaboration: Verbal/written communication, presentations, teamwork
  • Adaptability & Problem Solving: Agile learner, data-driven decision-making

Timeline

Marketing Co-op (Full-time)

ServiceNow
01.2024 - 06.2024

Co-Founder & Creative Director

Tokyo Soul
10.2023 - Current

Growth Marketing Associate (Full-time Internship)

Order.co
01.2023 - 04.2023

Inside Marketing Associate (Full-time)

Curaytor
01.2022 - 08.2022

Founder

Ring Pops MNL
01.2020 - 01.2023

Founder

Glassware MNL
01.2020 - 01.2022

Marketing Intern & Sales Representative

Harlan + Holden
07.2019 - 07.2019

Bachelor of Arts - Communication Studies

Northeastern University

International Baccalaureate Program -

The Beacon Academy

High School Diploma -

The Beacon School

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