Arianna Nava

• Plan all aspects of community events by creating proposals, writing content, and hosting meetings with senior leadership and internal communications
• Prepare post-event reports to evaluate content effectiveness and identify improvement opportunities
• Manage Stripe payment account and send daily reporting to teams during each fundraising event

• Spearhead innovative marketing campaigns to elevate the Medica by Maria brand and drive customer engagement
• Lead end-to-end event planning, ensuring flawless execution and maximizing attendee experience
• Collaborate cross-functionally to design impactful promotional materials and compelling campaigns
• Analyze event and campaign performance, utilizing insights to continuously refine strategies for optimal results
• Cultivate strong relationships with clients, ensuring successful event outcomes

• Led acquisition and retention marketing campaigns for Individual and Medicaid health insurance markets
• Gained experience in digital marketing, SEO, paid media, Salesforce, and web editing
• Contributed to quality monitoring and process improvements
• Collaborated in weekly team meetings to ensure service continuity and coordination

Key Projects:

• Acquisition & Retention Campaign: Developed educational videos and articles to help members understand their health plans
• 2024 Open Enrollment Tracker: Created a digital tool to track membership goals for internal teams
• Special Enrollment Report: Analyzed 2023 Special Enrollment Period data to assess marketing strategies and goal achievements

• Created and maintained website content to educate clients on the specifics of medical and legal malpractice
• Managed search engine optimization by using Moz software to track customer engagement online
• Assisted with social media accounts by creating and organizing monthly content calendars to create a clear picture of Hoffer & Sheremet's mission and vision