Arianna Williams
Los Angeles,CA
Summary
Dynamic and results-driven marketing professional with extensive experience in influencer marketing, social media management, and creative production. Proven expertise in leading culturally relevant campaigns, optimizing paid media performance, and fostering strategic influencer partnerships. Adept at managing cross-functional teams, driving brand engagement, and delivering measurable ROI for diverse clients. Recognized for a deep understanding of Gen Z and youth culture, as well as a strong background in creative direction, content production, and client relationship management.
Overview
8
8
years of professional experience
Work History
Director of Influencer Marketing
JUV Consulting (acquired by United Artist Agency)
08.2021 - Current
- Leveraged a deep understanding of Gen Z and youth culture to lead successful influencer marketing campaigns across major social media platforms, driving brand affinity, website traffic, and sales growth
- Designed and executed core influencer marketing strategies aligned with client values and objectives
- Managed TikTok paid media campaigns, optimizing performance and engagement
- Built and maintained strong relationships with influencers and content creators, fostering long-term collaborations
- Oversaw day-to-day account management, including influencer trackers, reports, recaps, social content approvals, payment documentation, and call agendas
- Identified and partnered with culturally relevant and impactful influencers that align with client values
- Drafted, reviewed, and negotiated influencer contracts to ensure optimal terms and execution
- Effectively managed influencer campaigns to maximize client budgets and ROI
- Directed influencer product seeding programs, analyzing performance and impact metrics
- Developed comprehensive monthly reports on influencer marketing initiatives and outcomes
- Supported RFP pitches, contributing to new client acquisitions
- Prepared and presented weekly trend reports internally and externally, highlighting emerging market opportunities
- Delivered 'Gen Z Crash Course' presentations on influencer marketing to educate and engage clients
- Planned and executed successful in-person and virtual influencer events
- Led and mentored a team of associates, coordinators, and interns, delegating responsibilities and fostering professional development
Production Associate – Nine Muses Entertainment Lab
Nine Muses Entertainment
08.2018 - 12.2020
- Edited the IGTV series Muse Monday, ensuring high-quality content delivery
- Collaborated directly with actress Bryce Dallas Howard on the development of new projects
- Prepared pitch presentations, weekly coverage reports, look books, casting pages, and film decks for scripts under review
- Coordinated logistics and operations for team development meetings, briefings, and screenings
- Provided on-set support during the production of Apple’s TV documentary DADS
- Led a team of interns during project production, offering guidance, conflict resolution, and real-time problem-solving
- Delegated weekly assignments and project timelines to interns, while organizing alumni relations events
Social Media Manager
Ryde by Revolve
05.2018 - 05.2019
- Streamlined the distribution of daily posts, including instructor schedules, studio promotions, and community appreciation content
- Directed production of video and photoshoots featuring instructors, tailored for various social media platforms
- Developed and executed monthly campaigns to celebrate the studio’s community and foster engagement
- Creative-directed the studio’s social media rebrand, elevating its aesthetic to align with a more culturally relevant vision
- Supported the execution of in-studio pop-ups in collaboration with partner brands
Production Associate
Bow + Arrow Entertainment
05.2017 - 08.2018
- Managed office administration tasks, including client relations, inquiries, and scheduling for lead producers
- Provided detailed daily coverage on scripts, treatments, and pitches for projects like Her Smell (starring Elizabeth Moss) and Native Son (starring Ashton Sanders and KiKi Layne)
- Co-directed on-set sizzle reel productions, assisting with final editing decisions to ensure project vision alignment
Education
Bachelors of Fine Arts -
New York University
New York, NY05-2020
Skills
- Relationship building
- Strategic planning
- Verbal and written communication
- Decision-making
- Teamwork and collaboration
- Problem-solving
- Multitasking and organization
- Negotiation
- People management
- Project management
- Creativity and innovation
Timeline
Director of Influencer Marketing
JUV Consulting (acquired by United Artist Agency)
08.2021 - Current
Production Associate – Nine Muses Entertainment Lab
Nine Muses Entertainment
08.2018 - 12.2020
Social Media Manager
Ryde by Revolve
05.2018 - 05.2019
Production Associate
Bow + Arrow Entertainment
05.2017 - 08.2018
Bachelors of Fine Arts -
New York University
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