Hi, I’m
Arianna M. Brown
New Rochelle
Summary
Seasoned and profits-driven professional with a talent and passion for improving the company's market position and maximizing financial growth by designing, developing, and implementing growth strategies and plans.
Demonstrated success achieving company's long-term goals and formulating action plans by determining company’s strengths, weaknesses, operational effectiveness, and opportunities. Possess strong communication, interpersonal, creative, organizational and confidentiality skills with a proven ability to foster constructive relationships with key stakeholders. Excited to bring talent, expertise and leadership to a growing company.
Overview
6
years of professional experience
Work History
Global Logic & Google
Content Writer/Language Specialist
05.2024 - Current
Job overview
- Ensure that AI-generated responses align with our Fortune 10 tech brand's voice and style guidelines
- Test and refine AI responses for accuracy, relevance, and user experience
- Transform detailed briefs and descriptions into concise and accurate AI-generated responses
- Wrote and edited high-quality content under deadline pressure with exciting, captivating, and authentic approach.
- Maintained message content, tone, and emotion as closely as possible.
Unchained Artists
Social Media Manager/Event Planner
03.2023 - Current
Job overview
- Planned and executed marketing campaigns to promote events and drive ticket sales
- Managed social media platforms and created engaging content to attract and engage audiences
- Stayed up to date on cultural trends to identify opportunities
- Coordinated logistics and worked with vendors to ensure successful event execution
- Analyzed data and metrics to measure the success of marketing campaigns and make data-driven decisions"
Girls Who Listen
Social Media Coordinator/Administrative Assistant
10.2021 - 04.2024
Job overview
- Created social media content with consistent content and tone
- Building & maintaining strong relationships with clients, understanding their goals, & providing strategic guidance on social media initiatives
- Performance reporting and data analysis for linear and digital media campaigns/developing & implementing strategic plans to achieve sales objectives & project goals
- Monitored and managed campaign spend and volume effectively
- Collaborated with analytics team to deliver comprehensive campaign reports
- Manage day-to-day posting, editing and optimization of content on multiple social media platforms
- Tracked social media performance to identify high-performing & low-performing content & made suggestions for improvement
- Assisted in curating the weekly content calendar, scheduling & publishing, updating reports
- Identified target audience and developed optimized communication plans to engage and interest individuals; increased engagement by 15%
- Sourced, researched, & acquired media related news & social media trends to implement on social channel
- Developed a forward-thinking learning agenda and innovative vision for Paid Social
- Curated & organized events such as workshops, intimate gatherings
- Handled talents bookings & arrangements for travel
VITS International
Social Media Coordinator
07.2018 - 02.2020
Job overview
- Managed day-to-day channel distribution for Instagram, Facebook, X (Twitter), YouTube, Tik Tok and emerging social platforms
- Managed Google ads account & update YouTube advertisement as needed
- Support and advocate social media efforts driven by creative and social teams
- Curated a content calendar to drive business objectives and brand awareness
- Developed and implemented strategic social media marketing plans
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Wrote social media content to increase engagement with customers.
Education
Dominican University, Orangeburg, NY
Master of Science from Organizational Leadership & Communication Studies
08.2021
Dominican University, Orangeburg, NY
Bachelor of Arts from Communication Studies
05.2020
Skills
- Social Media Management
- Content Curation
- SEO, SEM Strategy Development
- B2B, B2C
- Project Management
- Copywriting
- Event Planning Expertise
- Language Specialist
Technical Proficinces
Social Media Platforms - Tik Tok, Instagram, Facebook, X (Twitter), Triller, Youtube, Snapchat, LinkedIn, Tumblr, Medium, Pinterest, Discord, Reddit, Quora, Crowd Tangle, Tubular, Trendpop
Proficient in - Microsoft Suite, Google Suite, Adobe Creative Suite, Final Cut Pro, After Effects, Motion, Shopify, Canva, Airtable, Hootsuite, Asana, Sprout Social, Mail Chimp, Sprinklr, Zoom, Powerpoint, Keynote, Cap Cut
Timeline
Content Writer/Language Specialist
Global Logic & Google
05.2024 - Current
Social Media Manager/Event Planner
Unchained Artists
03.2023 - Current
Social Media Coordinator/Administrative Assistant
Girls Who Listen
10.2021 - 04.2024
Social Media Coordinator
VITS International
07.2018 - 02.2020
Dominican University
Master of Science from Organizational Leadership & Communication Studies
Dominican University
Bachelor of Arts from Communication Studies
Similar Profiles
SHIVARANJANI MandaSHIVARANJANI Manda
Associate Analyst at Client: Google Inc, Employer: Global Logic Pvt LimitedAssociate Analyst at Client: Google Inc, Employer: Global Logic Pvt Limited
Bruno NchimiBruno Nchimi
Analyst at Google/Global LogicAnalyst at Google/Global Logic
Eva CoffmanEva Coffman
Curator/Editor at Avance Consulting/Global LogicCurator/Editor at Avance Consulting/Global Logic