Arianne Brandt
San Diego ,CA
Summary
Executive business strategist and savvy marketer with 13+ years of experience leading cross-functional teams to achieve performance improvement and organizational goals across Marketing, Sales and Service functions. Results-oriented leader, collaborative team player, and passionate brand advocate.
Overview
14
14
years of professional experience
Work History
General Manager
Digitopia
06.2022 - Current
- Drove year-over-year growth and profitability through P&L optimizations, cross-functional incentives, and cost management strategies
- Managed five senior executives across Sales, Marketing, Operations, Culture and Finance to achieve quarterly and annual goals
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Maximized operational excellence through talent acquisition, employee evaluations and vendor contract negotiations
Chief Operating Officer
Digitopia
06.2020 - 06.2022
- Lead team of 15+ full-time and part-time employees across three service lines
- Built customer retention strategies to prolong the Lifetime Value of the company's client base
- Managed financial, operational, and human resources to optimize business performance
- Created succession plans to provide continuity of operations during leadership transitions
- Founded performance- and merit-based evaluation system to assess staff performance
Chief Marketing Officer
Digitopia
09.2018 - 06.2020
- Successfully lead a strategic rebranding campaign after the merger of two prominent San Diego marketing agencies
- Lead a team of executives through the selection of a new company name, optimized website, revised product offerings and an in-person brand launch event
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners
Managing Director, Real Estate Division
Zenzi Communications
04.2015 - 02.2019
- Grew the real estate division to account for 60% of company revenue through new business development and expanded social media retainers
- Oversaw the strategic direction of all social media marketing campaigns and managed a team of content developers and social media specialists
- Managed annual social media advertising budgets of more than $500,000 across 10+ clients
- Spearheaded the company's micro-targeting and lead generation service offerings
- Developed social media training materials and hosted social media symposiums to help educate and inspire clients' internal stakeholders (including sales, marketing and customer service departments).
Account Director
Zenzi Communications
02.2013 - 04.2015
- Led award-winning social media campaigns designed to build consumer loyalty and ensured seamless integration across traditional marketing, digital advertising, public relations and email marketing efforts
- Managed social media, content strategy, public relations and influencer outreach for clients in verticals spanning hospitality, consumer packaged goods, business services and real estate (including a luxury real estate brand with 16+ properties throughout the United States)
- Established social media governance, reputation management protocol and customer response guidelines across all social media platforms and consumer review websites
- Implemented advanced social media advertising strategies to boost brand awareness, build a loyal fan base, increase consumer engagement, drive website traffic and generate qualified leads
- Achieved advertising results 300% above industry average and directly correlated social media efforts to clients' ability to meet annual sales goals.
Account Executive
Zenzi Communications
01.2011 - 02.2013
- Defined monthly, quarterly and annual campaign objectives, analyzed metrics to identify actionable trends and reported on progress against KPI's in key stakeholder meetings
- Drafted social media content calendars, newspaper advertorials, blogs, case studies, email newsletters, press releases and video scripts
- Successfully secured brand coverage via media and influencers outreach, managed blogger contracts and leveraged media hits across multiple marketing platforms
Public Affairs Specialist
Department of Defense
02.2010 - 02.2011
- Supported the strategic priorities of the 4-star general at Marine Corps Installations West
- Escorted international, national and local media organizations during military training exercises
- Developed marketing collateral to promote the Marine Corps' green and sustainable building efforts
- Spearheaded the launch of the division's presence on Facebook and Twitter.
Education
Bachelor of Arts - Journalism, Emphasis in Public Relations
San Diego State University
San Diego, CASkills
- Profitability Improvement
- Performance Optimization
- Organizational Collaboration and Alignment
- Business Analysis and Forecasting
- Financial Insight and Budgeting
- Resource Utilization
- Strategic Marketing
- Multimedia Communications
- Digital Marketing for Lead Generation
- Public Relations and Brand Awareness
OTHER EXPERIENCE
- Subway, Sandwich Artist (2004 – 2006)
- SDSU Housing Administration & Residential Education, Resident Advisor (2007 – 2008)
- La Costa Resort and Spa, Sales Associate (2007 – 2010)
Achievements and Awards
- Lead company-wide sales and customer initiative to achieve "HubSpot Diamond Partner"
- Awarded "Best Social Media Campaign" at the National SoCal Awards
Skills Tools
- Business Intelligence: Zoho, Oasis, Quickbooks, Google Analytics
- Project Management and Administration: Asana, Basecamp, Slack, Monday.com, Microsoft Word, Excel, PowerPoint, Windows and Mac OS
- Marketing and CRM Management: Hubspot, Micro-targeting, Facebook Advertising, Facebook Power Editor, Instagram Advertising, LinkedIn Advertising, Remarketing, Micro-targeting, Lead Generation, Custom Audiences, Lookalike Audiences
- Monitoring, Reporting and Analytics: Google Analytics, Sprout Social, Rival IQ, AdEspresso, SEM Rush, Moz, Hootsuite
- Public Relations: Influencer Relations, Media Relations, Group High, Cision
- Content Development: WordPress, Search Engine Optimization, HeyOrca, Canva, Video Management and Development
Timeline
General Manager
Digitopia
06.2022 - Current
Chief Operating Officer
Digitopia
06.2020 - 06.2022
Chief Marketing Officer
Digitopia
09.2018 - 06.2020
Managing Director, Real Estate Division
Zenzi Communications
04.2015 - 02.2019
Account Director
Zenzi Communications
02.2013 - 04.2015
Account Executive
Zenzi Communications
01.2011 - 02.2013
Public Affairs Specialist
Department of Defense
02.2010 - 02.2011
Bachelor of Arts - Journalism, Emphasis in Public Relations
San Diego State University