Summary
Overview
Work History
Education
Skills
Timeline
Generic

Arica Griffin

Summary

Dynamic leader with 10+ years of experience developing and implementing customer loyalty and partnership strategies that boost engagement, retention, and revenue. Skilled at leveraging data insights to design targeted marketing plans that strengthen brand loyalty and maximize customer value. Proven ability to build and maintain strong relationships with partners and stakeholders to drive collaborative success.

Overview

9
9
years of professional experience

Work History

Director, Loyalty Strategy & Partnerships

Giant Eagle
09.2024 - Current
  • Lead the data-driven strategic vision and execution of the loyalty program, including customer acquisition, retention, and engagement.
  • Develop and drive multi-year strategic loyalty roadmap aligning to business goals, program analytics and market insights.
  • Partner with Finance to build and manage $200M+ annual loyalty budget allocation, profitability and ROI to drive sustainable growth.
  • Manage cross-functional collaboration with Marketing/CRM, eCommerce, Technology, Store Operations, Customer Care & Merchandising to deliver a cohesive, elevated loyalty experience.
  • Lead presentations to executive leadership, providing updates on loyalty program performance, strategic initiatives, and cross-functional projects.
  • Spearhead partnership development efforts aimed at expanding the reach of existing loyalty program while remaining focused on core objectives.
  • Lead a high-performing team, mentoring and coaching to be customer-focused, creative, collaborative and innovative.

Manager of Loyalty Strategy

DICK'S Sporting Goods
12.2020 - Current
  • Created a robust loyalty strategy and multi-channel campaign plan, driving increased lifetime value for more than 20M active members.
  • Developed and managed $7M annual marketing budget.
  • Evolved a culture of testing to iteratively improve program performance and identify growth opportunities.
  • Led the launch of the DICK'S x Nike partnership as a loyalty extension via exclusive product & experiences.
  • Prepared program performance and updates for executive leaderships & cross-functional teams.
  • Oversaw daily program operations and campaign execution.

Senior Loyalty Planner

DICK'S Sporting Goods
04.2018 - 12.2020
  • Served as the operational lead for Loyalty & gift cards programs across DICK'S and it's partner brands, ultimately driving a 70% penetration rate.
  • Developed and launched the implementation of a tiered Loyalty program including the rollout of new program benefits, driving 5% lift in sales.
  • Managed a $200M gift card program across 800+ locations, in additional to external distribution partners.
  • Served as a consultant to the Credit Marketing Planner on program operations and regulatory compliance.

CRM Planner

DICK'S Sporting Goods
03.2016 - 04.2018
  • Developed Loyalty and Credit marketing campaigns including coupon maintenance, signage updates, and multi-channel creative elements.
  • Managed new store loyalty/credit offers and communication plans to drive customer acquisition.
  • Managed gift card marketing materials and inventory levels across 800+ store locations.

Education

Bachelor of Science - Marketing

Robert Morris University
Pittsburgh, PA
05.2014

Skills

  • Teamwork and collaboration
  • Leadership and mentoring
  • Strategic planning
  • Customer retention strategies
  • Creativity and innovation
  • Analytical thinking
  • Strong communication
  • Adaptability and flexibility

Timeline

Director, Loyalty Strategy & Partnerships

Giant Eagle
09.2024 - Current

Manager of Loyalty Strategy

DICK'S Sporting Goods
12.2020 - Current

Senior Loyalty Planner

DICK'S Sporting Goods
04.2018 - 12.2020

CRM Planner

DICK'S Sporting Goods
03.2016 - 04.2018

Bachelor of Science - Marketing

Robert Morris University

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