Ariel Cruz
Miami
Summary
A commercial executive with over 20 years of experience building high-performing channel organizations and expanding partnerships across multinational, enterprise, and SMB markets. Currently serving as Chief Commercial Officer at ngenious, driving a multichannel sales strategy that integrates AI, IoT, and connectivity to create a robust $2.5B sales pipeline. Focused on delivering secure, adaptive Intelligent Edge solutions to empower real-time decision-making and foster business growth. Recognized for expertise in sales, marketing, and maximizing revenue, with a proven ability to develop strategic channel programs. Known for cultivating strong partner portfolios and solving complex business challenges with innovation and collaboration. Dedicated to fostering diversity, teamwork, and collective success while leading with integrity and a results-driven mindset.
Overview
27
27
years of professional experience
Work History
Chief Commercial Officer (CCO)
ngenious
Colorado
08.2022 - Current
- Company Overview: Building an Intelligent Edge. Unlock the power of the Intelligent Edge with ngenious. Our secure, adaptive solutions bring together AI, IoT integration, and cutting-edge connectivity to drive seamless, real-time decision-making at every critical point. Designed to meet the demands of modern industries, ngenious transforms the edge into a source of resilience, growth, and competitive advantage.
- Building an Intelligent Edge. Unlock the power of the Intelligent Edge with ngenious. Our secure, adaptive solutions bring together AI, IoT integration, and cutting-edge connectivity to drive seamless, real-time decision-making at every critical point. Designed to meet the demands of modern industries, ngenious transforms the edge into a source of resilience, growth, and competitive advantage.
- Developed strategic partnerships to enhance market presence and drive revenue growth.
- Led cross-functional teams to align business objectives with commercial strategies.
- Analyzed market trends to identify new opportunities for product expansion.
- Directed sales operations to optimize performance and streamline processes.
- Collaborated with executive leadership on long-term business planning and direction.
- Managed budget allocations for marketing initiatives to maximize return on investment.
- Monitored competitor activities in order to stay ahead of the competition.
- Provided guidance on product development initiatives that would improve customer experience or boost sales volume.
- Designed training programs for sales personnel covering best practices in customer service, negotiation techniques.
- Oversaw sales forecasting to drive performance-based culture and reach targeted sales objectives.
- Established policies and procedures for efficient operations of commercial department within organization.
- Managed sales teams to meet monthly and annual targets by developing effective incentive plans.
- Oversaw pricing strategy across multiple channels, ensuring competitive prices while maximizing profit margins.
- Identified potential areas for expansion through strategic partnerships or acquisitions.
VP of Indirect Channels
Claro Enterprise Solutions
Miramar
06.2018 - 08.2022
- Company Overview: Claro Enterprise Solutions is part of América Móvil, a leading international provider of integrated telecommunications services with presence in more than 25 countries across North America, Europe and Latin America. Telmex USA has changed its name to become Claro Enterprise Solutions and has been operating in the United States for more than 15 years, with telecommunications, IT and contact center solutions to Fortune 2000 companies. Our brand is one of the most recognized telecommunications brands in over 25 countries. We will be serving domestic and international customers in the US market with one single brand for all our business services.
- Claro Enterprise Solutions is part of América Móvil, a leading international provider of integrated telecommunications services with presence in more than 25 countries across North America, Europe and Latin America. Telmex USA has changed its name to become Claro Enterprise Solutions and has been operating in the United States for more than 15 years, with telecommunications, IT and contact center solutions to Fortune 2000 companies. Our brand is one of the most recognized telecommunications brands in over 25 countries. We will be serving domestic and international customers in the US market with one single brand for all our business services.
- Developed and executed strategic plans to support the vision of the organization.
- Identified problems and implemented solutions to better streamline operations.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Created effective communication strategies between management team members and employees at all levels of the organization.
- Implemented process improvement procedures that resulted in cost savings across the board.
- Maintained relationships with key stakeholders by attending meetings and responding promptly to inquiries or requests for information.
- Negotiated contracts with vendors for services, products and supplies.
- Managed financial operations, overseeing budgeting, forecasting and financial analysis activities.
- Established performance standards for staff members in order to drive productivity levels up.
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
- Directed business development initiatives, including acquisitions and joint venture agreements.
National Director of Sales-Channel Chief
nexogy
Coral Gables
02.2016 - 06.2018
- Company Overview: Helping sales team to develop and grow their business in Channel Sales! nexogy is not a phone company; we're a cloud business-solutions provider! We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way. OUR MISSION is to get the 'next' technology into your hands 'now' and make sure it's simple and easy to use.
- Helping sales team to develop and grow their business in Channel Sales! nexogy is not a phone company; we're a cloud business-solutions provider! We've thrown out the old PBX along with its rigid rules and eliminated the complexity and unnecessary expense of managing business communications the old way. OUR MISSION is to get the 'next' technology into your hands 'now' and make sure it's simple and easy to use.
Regional Channel Sales Manager
Windstream
Sunrise
09.2011 - 02.2016
- Responsible for all channel sales, acct management and partner development in the South Florida market.
- Built strong relationships with National Master Agents such as TCG, Telarus and Intelisys.
- Recruited and develop over 50 new partners during term.
Director of Sales South Florida Market
Hotwire Communications Ltd
FT Lauderdale
09.2009 - 08.2011
- Leading a sales team in south FL to the highest standard of performances in a company which business goal was to acquire new businesses by expanding their fiber-optic network thru a near net building fiber strategy.
- I was also in charge of all sales processes and operations.
Major Account Manager
tw telecom
Fort Lauderdale
01.2008 - 09.2009
- At TW Telecom I was part of a very selective Sales Team in charge of expanding the fiber optic network in a new market like South Florida.
- With the NearNet sales strategy I was able to sell very good Enterprise prospective clients and helped light with fiber 18 commercial buildings.
- Multiple award winner for big sales wins.
Sales Manager
XO Communications
09.2004 - 08.2008
- Responsibilities included but not limited to managing a team of 9 Account Executives, 4 Sales Support Engineers to high standards of sales, customer service and revenue growth.
- Developed relationships with client base and prospective clients on behalf of sales team to assist in closing sales.
- Development of Business case and contract negotiations.
- Recruiting for highly qualified sales professionals.
- Consistently Achieved multiple Regional and Nationwide Sales Performance Awards, such as Best Sales Manager, Spirit awards and employee of the month.
- And multiple time winners for the company contests; Own the green Zone; Take me to the ball game, Swing for the fences, Park City contest and XSellers.
Sr. Account Executive
Florida Digital Network Inc
Miami
05.2004 - 08.2004
- Responsible for generating new business in the selected Miami-Metropolitan Area.
- Consistently exceeded monthly assigned sales quota.
- Submit clean book of orders of profitable business.
- Bilingual negotiations and customer service.
Sales Manager
Sunny Enterprises
09.2002 - 05.2004
- Responsible for directing profitably a sales team in the ATM and communications industry.
- In 2003 pushed the company to the top sales and revenue growth in the market.
- Launched the opening and operations of 8 check cashing stores in the Miami Metropolitan Area.
Sales Manager
Melia Hotels International Cuba
08.1998 - 04.2002
- Responsibilities including general administration of a five star hotel Boutique store, including managing operations, inventory and sales.
- Achieved multiple Management Awards.
Education
Diploma - Telecomunications
TW Telecom
01.2008
Diploma - Sales and Presentations
Ispeak
01.2007
Diploma - Telecommunications
XO Communications University
01.2004
Bachelors - Business Addministration
Escuela Hoteleria y Tursimo Sergio Perez
La Habana, Cuba01.1998
Master - Master of Education
University of Havana
01.1996
Skills
- Sales and Marketing
- Strategic partnership development
- Market trend analysis
- Sales operations management
- Pricing strategy oversight
- Customer relationship management
- Business planning collaboration
- Team leadership
- Negotiation tactics
- Performance optimization
- Effective communication
- Decision making
- Problem solving
- Training program design
- Policy management
- Resource allocation
- Corporate budget management
- Executive team leadership
- Contract negotiation
- International business
- Competitive intelligence
- Cross-functional team leadership
- Negotiation expertise
- Channel management
- Sales strategy development
- Sales process
- Analytical problem solver
- Revenue & Profit Growth
- Telecommunications
Languages
- English
- Spanish
Awards
Channel Emerging Vendor of the Year
Publications
Emerging Vendor of the Year at Channel Partner Insight
Personal Information
Title: Chief Commercial Officer
Company
ngenious
Timeline
Chief Commercial Officer (CCO)
ngenious
08.2022 - Current
VP of Indirect Channels
Claro Enterprise Solutions
06.2018 - 08.2022
National Director of Sales-Channel Chief
nexogy
02.2016 - 06.2018
Regional Channel Sales Manager
Windstream
09.2011 - 02.2016
Director of Sales South Florida Market
Hotwire Communications Ltd
09.2009 - 08.2011
Major Account Manager
tw telecom
01.2008 - 09.2009
Sales Manager
XO Communications
09.2004 - 08.2008
Sr. Account Executive
Florida Digital Network Inc
05.2004 - 08.2004
Sales Manager
Sunny Enterprises
09.2002 - 05.2004
Sales Manager
Melia Hotels International Cuba
08.1998 - 04.2002
Diploma - Telecomunications
TW Telecom
Diploma - Sales and Presentations
Ispeak
Diploma - Telecommunications
XO Communications University
Bachelors - Business Addministration
Escuela Hoteleria y Tursimo Sergio Perez
Master - Master of Education
University of Havana
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