Ariel M. Bell
Huntsville
Summary
Professional with a strong foundation in customer service and marketing. Focused on enhancing brand awareness and customer loyalty through targeted marketing campaigns and effective problem-solving strategies, driving measurable improvements in customer satisfaction.
Overview
7
7
years of professional experience
Work History
Marketing Manager - Part Time
Prosperity Self Care Essentials
Huntsville
01.2024 - Current
- Lead the planning and execution of marketing campaigns to increase brand awareness, and ensure meaningful traction both online and in-stores.
- Design promotional assets, craft targeted initiatives that boost in-store sales, and develop digital content for platforms such as Tiktok and Instagram to educate and ensure a consistent brand identity.
- Cultivated collaborations with influencers and partners aligned with brand mission to enhance outreach.
- Identify target audience to develop accurate and valuable content that attracts and fulfills consumer needs.
- Research and analyze market trends and oversee brand campaigns and launches.
Revenue Clerk
City of Huntsville- Finance Department
Huntsville
12.2023 - 03.2025
- Provided in-person and over the phone customer service to taxpayers, including answering general tax questions, locating City business license accounts, assisting with license applications, and aiding with license renewals.
- Processed business license applications and renewal payments via Common Client.
- Receipted revenue from 10+ departments within the City including Parks & Rec, Huntsville Police Department, and Public Transit.
- Generated invoices upon receipt of billing information and tracked collection progress.
- Scanned business license applications, renewal forms, and account maintenance forms into the City's LaserFiche filing program for organized record keeping.
- Streamlined daily reporting and data entry processes to enhance accuracy in record keeping.
- Collaborated with management to improve onboarding, by providing feedback on training materials and leading shadow sessions.
Business Associate
PRIMUS Business Management
Remote
02.2022 - 02.2023
- Provided administrative assistance and support to the Chief Executive Officer, including scheduling meetings and conducting research for various projects.
- Tracked and prioritized tasks to ensure compliance with deadlines, and enhance workflow effectiveness.
- Supported Accounting and Human Resource departments by managing administrative and clerical tasks to maintain operational efficiency.
- Managed correspondence between PRIMUS staff and clients by providing updates, relaying questions to the appropriate departments.
- Created and maintained digital filing systems and shared databases as well as input data for approximately 8 clients in various programs such as Smartsheet and Monday.com.
- Managed social media presence and contributed to creative projects to boost engagement and brand visibility.
Administrative Assistant
LogiCore
Huntsville
10.2019 - 12.2021
- Coordinated meetings and schedules for team members and executives to ensure efficient collaboration.
- Prepared reports and presentations for internal and external stakeholders.
- Supported Project Manager by organizing project-related documentation and communication.
- Assisted in project management and task tracking across departments.
- Created monthly reports for each government program, including the collection and consolidation of individual weekly/monthly reports from LogiCore employees.
- Maintained organized filing systems to facilitate quick document retrieval.
Education
BA - Public Communications
University of North Alabama
Florence, AL05-2017
Skills
- Digital marketing
- Campaign management
- Content management
- Data analysis and reporting
- Project management
- Financial reporting
- Technical proficiency
- Problem solving
- Organizational skills
- Cross-team collaboration
- Customer service
- Communication skills
- Office Suite proficiency
Timeline
Marketing Manager - Part Time
Prosperity Self Care Essentials
01.2024 - Current
Revenue Clerk
City of Huntsville- Finance Department
12.2023 - 03.2025
Business Associate
PRIMUS Business Management
02.2022 - 02.2023
Administrative Assistant
LogiCore
10.2019 - 12.2021
BA - Public Communications
University of North Alabama