Ariel Nagi
Monroe Township,NJ
Summary
I'm a highly skilled social media director with more than 10 years of experience leading some of the biggest media brands in the country, including PEOPLE magazine. I have more than five years of experience leading a team and developing and implementing strategies to increase performance on social media. I am also passionate about business growth and creating a positive work environment for my team.
Overview
12
12
years of professional experience
Work History
Associate Director, Audience Engagement
PEOPLE
01.2024 - Current
- Lead social strategy of all of PEOPLE’s social media accounts including Facebook, X, Instagram, Threads, Reddit, WhatsApp and Tik Tok — a total of more than 35M followers
- Manage a team of six social media editors, supervising daily content creation and planning
- Organize weekly team and individual meetings to touch base on goals and performance
- Organize brainstorms to develop strategies to increase engagements on both organic and sponsored social posts
- Work with the sales and marketing teams to brainstorm innovative ideas to attract potential clients for sponsored social content
- Lead social strategy and planning for major brand events such as PEOPLE's Sexiest Man Alive, The Beautiful Issue and PEOPLE's 50th anniversary
- Organize a team calendar to keep track of team schedules, deadlines and deliverables for the editorial and marketing teams
- Develop monthly social traffic and performance reports for editorial and marketing teams
Senior Audience Engagement Editor
PEOPLE
12.2016 - 12.2023
- Managed posting up to 50 posts per day to social platforms including Facebook, X, Threads, WhatsApp, Instagram and TikTok
- Helped the Director of Audience Engagement lead a team of five social media editors as her deputy, including managing vacation calendars and delegating daily tasks
- Trained new social media editors on social posting to platforms such as True Anthem, Social Flow and Dash Hudson
- Created weekly social and on-site traffic performance reports for the full staff
- Assisted the social video production team with training writers and reporters on how to film social video content at red carpet events
- Attended major events such as the Met Gala, Toronto International Film Festival, Netflix's Tudum and more to capture social content
- Led live social coverage of events such as the olympics, presidential election, awards shows and more
Social Media Editor
Seventeen
07.2014 - 12.2016
- Managed daily posting to all of Seventeen’s social media accounts including Facebook, Twitter, Instagram, and Snapchat — a total of nearly 8 million fans
- Grew Seventeen’s social media engagement 80% YOY, leading to a Min Award and a Hearst Editorial Excellence Award for “Best Use of Social Media”
- Handled live-coverage of award shows including the Grammys, Billboard Awards, VMAs and more
- Assisted site director with ideas for sponsored social media content
- Formed content partnerships with fashion beauty influencers on Instagram to increase followers and engagement for video content such as "outfit of the day" and makeup tutorials
- Work with design and photo teams to create custom content for Instagram and Pinterest
Social Media Manager
Cosmopolitan for Latinas
06.2012 - 07.2014
- Grew traffic from 100K monthly unique visitors to 2.7M by creating viral culture, entertainment, beauty, and fashion content for Latina women
- Launched Facebook and Twitter for Cosmopolitan's Latina vertical and grew fans to 200K through the use of social media partnerships with influencers
- Managed daily posting and planning to social media platforms
- Managed a team of five freelance writers and assigned, edited, and planned daily content lineup
- Wrote up to three blog posts daily about entertainment, celebrity gossip, culture, and fashion/beauty
Education
Bachelor of Arts - Journalism And Media Studies
Rutgers, The State University of New Jersey
New Brunswick, NJ05.2011
Skills
- Project Management
- Strategic leadership
- Coaching and Mentoring
- Decision-Making
- Team Collaboration and Leadership
- Event Planning
- Languages: Spanish and Portuguese (intermediate)
Timeline
Associate Director, Audience Engagement
PEOPLE
01.2024 - Current
Senior Audience Engagement Editor
PEOPLE
12.2016 - 12.2023
Social Media Editor
Seventeen
07.2014 - 12.2016
Social Media Manager
Cosmopolitan for Latinas
06.2012 - 07.2014
Bachelor of Arts - Journalism And Media Studies
Rutgers, The State University of New Jersey
Similar Profiles
Oyintokoni UteleOyintokoni Utele
Babysitter at PeopleBabysitter at People
Ethan ReidEthan Reid
Window Cleaner at PeopleWindow Cleaner at People
Emily GusheaEmily Gushea
Pet Sitter at PeoplePet Sitter at People