Ariel Saenz
Brooklyn,NY
Summary
Experienced product and program lead with a proven track record in driving growth and success through strategic planning, operational excellence, and effective execution of digital CX initiatives. Expertise in digital content development, optimization, eCommerce marketing operations, and creative services. Thorough understanding of digital trends, SEO, UX, and UI in multifaceted industries.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Lead, CX Program Strategy
AT&T
New York
01.2022 - Current
- Drive roadmap priorities to enhance operational efficiency and strategic planning
- Directed strategic product and program roadmap planning using agile frameworks
- Execute impactful plans for sustained success
- Optimize daily operations to match internal strategies
- Create detailed reports enabling top-tier decision-making
- Strategized implementation of digital solutions for new business opportunities
- Oversee vendor relationships and contracts efficiently
Sr. Manager, eCommerce Operations
NEST Fragrances
New York
01.2019 - 12.2021
- Engineered holistic approaches to boost ecommerce operations
- Implemented effective content strategies and enhanced online presence
- Created impactful sampling and promotional strategies for customer engagement
- Facilitated 60% revenue growth through a successful website redesign
- Delivered digital product development and roadmap
- Maintained seamless system functionality
- Executed projects efficiently by aligning cross-departmental efforts to timelines and budgets
Specialist, Digital Content & Media Strategy
DIOR Beauty
New York
01.2019 - 12.2019
- Enhanced efficiency in content management, paid media campaigns, and retail marketing
- Optimized performance marketing strategies including SEM and SEA
- Worked with various teams and external partners to identify local trends and insights
- Led content strategy improvements across retail channels, resulting in a 32% increase in earnings
- Coordinated marketing campaigns targeting new leads and sales opportunities
Manager, eCommerce Operations
NEWELL Rubbermaid
New York
01.2017 - 12.2019
- Led initiatives for diverse brand content across a multi-brand portfolio.
- Directed roadmap creation for cross-platform product management
- Created comprehensive product framework for eCommerce initiatives
- Enhanced strategies for content and campaign creation at major retailers such as Amazon, Walmart, and Target.
- Managed functionality and operations of various websites, guaranteeing smooth user experiences.
- Developed processes promoting alignment across various functions
- Enhanced team capabilities through coaching and mentoring.
Manager, Digital Marketing Operations
COACH, Tapestry, Inc.
New York
01.2014 - 12.2016
- Executed global digital initiatives for product launches across multiple sectors including eCommerce, Retail, Wholesale, and Outlet
- Implemented digital marketing strategies for global eCommerce markets
- Performed strategic market research for campaign improvement
- Directed routine optimization of translated content tailored for global regions
- Coordinated global content development calendar for digital campaigns
Manager, Digital Production
MAC Cosmetics
New York
01.2010 - 12.2014
- Managed digital projects end-to-end to meet requirements and brand guidelines.
- Directed entire scope of digital production
- Enhanced content efficacy through comprehensive 360-degree launch plans.
- Crafted monthly creative plans linked to exclusive offers, limited editions, and seasonal products.
- Facilitated discussions on progress and improvement needs
- Spearheaded QA initiatives for all platforms, ensuring seamless digital campaign execution
Manager, Program and Education Training
FRESH, LVMH
New York
01.2007 - 12.2009
- Designed educational sessions for internal teams and external clients during product rollouts
- Performed in-depth market analysis to enhance consumer interactions
- Created comprehensive guides for product launches
- Compiled monthly summaries for senior management on operational metrics
- Coordinated interdepartmental efforts for on-time project delivery under budgetary limits
- Devised approaches elevating consumer contentment
Education
Critical Thinking -
E-Cornell University
New York, NY10.2024
BBA - Strategic Design & Management
Parsons School of Design
New York, NY01.2019
Digital Marketing Circuit -
General Assembly
New York, NY01.2018
Google Analytics -
General Assembly
New York, NY01.2018
Skills
- Shopify Platform Expertise
- Figma Proficiency
- FigJam Project Management
- Experienced with Adobe Creative Tools
- Microsoft Office Proficiency
- Search Engine Optimization Strategy
- Search Engine Marketing
- Amazon Vendor Central Management
- A Content Development
- Jira Management
- Azure Cloud Management
- Asana Proficiency
- Planview Proficiency
- SharePoint Administration
Certification
- Critical Thinking, e-Cornell University, New York, NY, In Progress
- Digital Marketing Circuit, General Assembly, New York, NY, 2018
- Google Analytics, General Assembly, New York, NY
Hobbies and Interests
- Product Photography
- Journal Writing
- Travel
- Running
- Foodie Wannabe
- Climate Change
Languages
- English, Fluent
- Spanish, Native
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Timeline
Lead, CX Program Strategy
AT&T
01.2022 - Current
Sr. Manager, eCommerce Operations
NEST Fragrances
01.2019 - 12.2021
Specialist, Digital Content & Media Strategy
DIOR Beauty
01.2019 - 12.2019
Manager, eCommerce Operations
NEWELL Rubbermaid
01.2017 - 12.2019
Manager, Digital Marketing Operations
COACH, Tapestry, Inc.
01.2014 - 12.2016
Manager, Digital Production
MAC Cosmetics
01.2010 - 12.2014
Manager, Program and Education Training
FRESH, LVMH
01.2007 - 12.2009
Critical Thinking -
E-Cornell University
BBA - Strategic Design & Management
Parsons School of Design
Digital Marketing Circuit -
General Assembly
Google Analytics -
General Assembly