ARIEL SOTELO
Stockton,CA
Summary
Motivated and results-driven professional with a strong work ethic and a passion for growth. Adaptable in both team and individual settings, I quickly learn new processes to support business goals and improve productivity.
Overview
8
8
years of professional experience
Work History
Brand Identity Designer
Dolo and Co.
Mountain House, CA
10.2024 - Current
- Create visual aspects of marketing materials, websites and other media, including infographics-Develop product illustrations, logos, website graphics, etc. as needed
- Present designs to stakeholders and applicable teams-Implement feedback/changes when appropriate
- Work out of the Welcome Center [once opened] in Mountain House, CA
- Greet visitors and provide an exceptional first impression of the new development.
- Utilize CRM software to record details of leads and follow up with potential buyers.
- Answer phone calls, respond to emails, and handle correspondence with potential clients.
- Schedule appointments and tours for interested parties.
- Offer detailed information about the neighborhood, including amenities, community events, and local highlights.
- Organize and maintain the appearance of the welcome center [once opened] to ensure it is always tidy and inviting.
- Assist in capturing and curating content for our social media platforms, helping to promote the community's lifestyle and benefits.
- Coordinate with the marketing team to support various promotional activities.
- Participate in special events and open houses as needed.
- Assist with administrative tasks, such as filing, data entry, and maintaining records.
Digital Production Designer
Square
San Francisco, CA
08.2022 - 12.2022
- Managed and organized digital content for seamless accessibility and user experience
- Utilized knowledge of HTML/CSS to enhance website design and functionality
- Collaborated effectively with team members to achieve project goals and deadlines
- Applied graphic design skills to create visually appealing and engaging content
- Generated digital assets to support marketing and branding initiatives
- Employed creative problem-solving to overcome design challenges and optimize user interaction
Freelance Graphic Designer
Dr Aditi U. Joshi
New York, NY
03.2022 - 04.2022
- Provided technical support and troubleshooting assistance related to graphic design issues
- Designed graphics for social media campaigns, such as Facebook ads and Instagram posts
- Designed eye-catching and user-friendly websites for various clients
- Crafted unique and memorable logos that effectively represented each client's brand
- Created custom designs that captured the vision and objectives of clients
- Utilized Adobe Creative Suite to bring design concepts to life
- Communicated effectively with clients to understand their design preferences and provide updates throughout the project
Freelance Graphic Designer
HS Ad North America (LG Electronics)
Englewood Cliffs, New Jersey
03.2021 - 08.2021
- Utilized InDesign to convert files into the appropriate specifications for client delivery
- Designed unique and memorable logos for a variety of clients across different industries
- Crafted cohesive brand identities through logo design, color schemes, and typography
- Utilized Adobe Creative Suite to bring creative visions to life
- Created eye-catching designs for both print and digital media projects
Freelance Graphic Designer
Sotelo LLC
San Francisco, CA
08.2020 - 03.2021
- Created visually striking print designs that effectively communicated brand messages
- Crafted cohesive brand identities through logos, color schemes, and typography
- Utilized illustration skills to bring creative concepts to life in various projects
- Proficient in using Adobe Creative Suite to design and execute projects
- Maintained clear and open communication with clients throughout the design process
- Applied web design principles to develop user-friendly and visually appealing websites
Lead Fulfillment Associate
Amazon Fulfillment Center
Tracy, CA
10.2016 - 06.2020
- Utilized RF scanner technology to accurately track inventory levels and locations within the warehouse
- Ensured adherence to quality control standards by carefully inspecting products for defects
- Processed incoming and outgoing orders in a timely manner to meet customer delivery deadlines
- Managed inventory levels to prevent stockouts and maintained organized storage areas
- Handled shipping and receiving duties with efficiency to facilitate smooth warehouse operations
Freelance Graphic Designer
iQuanti
Jersey City, NJ
12.2019
- Created visually appealing logos that effectively represented the identity of various brands
- Designed print layouts for marketing materials that captured the essence of the brand
- Developed brand identities through strategic use of color, typography, and imagery
- Utilized advanced typography skills to enhance the visual impact of designs
- Executed digital illustrations to bring creative concepts to life
- Generated visual concepts that communicated complex ideas in a simple and engaging manner
Education
Bachelor of Arts (B.A.) - Graphic Design
Academy of Art University
San FranciscoSkills
- Team Collaboration
- Creative concept development
- Adobe Creative Suite
- Multitasking
- Attention to Detail
- Time Management
- Problem-solving abilities
- Excellent Communication
Timeline
Brand Identity Designer
Dolo and Co.
10.2024 - Current
Digital Production Designer
Square
08.2022 - 12.2022
Freelance Graphic Designer
Dr Aditi U. Joshi
03.2022 - 04.2022
Freelance Graphic Designer
HS Ad North America (LG Electronics)
03.2021 - 08.2021
Freelance Graphic Designer
Sotelo LLC
08.2020 - 03.2021
Freelance Graphic Designer
iQuanti
12.2019
Lead Fulfillment Associate
Amazon Fulfillment Center
10.2016 - 06.2020
Bachelor of Arts (B.A.) - Graphic Design
Academy of Art University