Ariel Vera
Miami,FL
Summary
Spearheaded content innovation at Paper Street Media, significantly boosting audience engagement through strategic content curation and creative direction. Led the establishment of KPIs and enhanced team collaboration, resulting in streamlined processes and impactful storytelling. Expert in content strategy and management, fostering a collaborative team environment. Drove content to new heights, aligning with company goals and industry trends.
Overview
12
12
years of professional experience
Work History
Director of Content
Paper Street Media
05.2014 - Current
- Managed over $4 million annual budget, overseeing allocation and optimizing expenditure.
- In charge of programming content release strategy, coordinating release of over 1,000 video projects annually.
- Led team of 15 employees and managed large team of over 30 freelancers, fostering collaborative work environment.
- Developed comprehensive content strategy, aligning with company goals and target audience needs.
- Consistently met deadlines while maintaining high-quality output under tight timelines or budget constraints.
- Streamlined content publishing processes, increasing efficiency and ensuring timely delivery of projects.
- Monitored web analytics to assess content performance and made necessary adjustments.
- Led brainstorming sessions for innovative content ideas, resulting in unique campaigns and higher audience engagement.
- Collaborated with marketing teams to create cohesive brand messaging across various channels.
- Worked with graphic artists, post-production team members, and other specialists to produce captivating content.
- Enhanced content quality by implementing editorial guidelines and overseeing team adherence to standards.
- Developed training materials for new hires, facilitating smooth onboarding processes.
- Amplified brand awareness through strategic partnerships with influencers and industry professionals.
- Managed external freelancers and agencies, ensuring consistent communication and quality control throughout project lifecycles.
- Established key performance indicators to measure content effectiveness and drive continuous improvement.
- Conducted regular competitor analysis to stay informed about industry trends and adjust content strategy accordingly.
- Organized quarterly reviews of content assets, identifying opportunities for updates or repurposing based on current industry trends.
- Oversaw creation of multimedia elements such as videos and infographics, enhancing storytelling capabilities within written pieces.
Office Administrator
Re/Max
06.2012 - 05.2014
- Interacted with customers by phone, email, or in-person to provide information.
- Maintained electronic and paper filing systems for easy retrieval of information.
- Coordinated communications, financial processing, registration, recordkeeping, and other administrative functions.
- Reconciled account files and produced monthly reports.
Education
High School Diploma -
Everglade High School
Miami, FL05.2013
Skills
- Creative Direction
- Content Development
- Content Strategy
- Pre-Production Planning
- Production Management
- Content Programming
- Editorial oversight
- Content Curation
- Content Management
- Relationship Building
- Freelancer Coordination
- Story and Content Idea Development
Languages
Spanish
Native or Bilingual
Timeline
Director of Content
Paper Street Media
05.2014 - Current
Office Administrator
Re/Max
06.2012 - 05.2014
High School Diploma -
Everglade High School
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