Arielle Berces, MBA
Ontario,CA
Summary
Public relations and communications specialist adept at media relations, special events coordination, social media management and community relations.
Overview
12
12
years of professional experience
Work History
Sr. Brand and PR Marketing Specialist
Windsor Fashions
10.2018 - Current
- Increased brand awareness by developing and implementing targeted marketing campaigns.
- Streamlined communication processes, leading to improved collaboration between departments.
- Spearheaded public relations strategies for collection launches, generating buzz and driving consumer interest.
- Managed our PR agency for outreach, product seeding initiatives, events and press releases.
- Improved brand visibility through effective advertising campaigns and public relations efforts.
- Collaborated with creative teams to develop visually appealing marketing materials for print and digital channels.
- Coordinated special events, achieving high levels of attendee satisfaction and generating publicity opportunities.
- Organized trade shows and exhibitions showcasing company products/services which generated significant business leads.
- Contributed to social media outreach, content development and schedule management.
Sr. Marketing and Social Media Specialist
Lollicup USA
09.2014 - 07.2018
- Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.
- Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
- Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Enhanced customer engagement with the creation of relevant and shareable content across various platforms.
Marketing Coordinator
1661 HK Online
01.2013 - 09.2014
- Increased brand awareness by developing and implementing social media marketing strategies.
- Implemented influencer outreach programs, resulting in increased brand visibility and new partnerships.
- Streamlined internal communication processes by utilizing project management tools like Asana, improving team efficiency.
- Collaborated with cross-functional teams to develop consistent brand messaging across all channels.
- Managed multiple social media accounts simultaneously, ensuring timely responses to customer inquiries and comments.
Education
Master of Science - Marketing
Rivier Unitversity
Nashua, NH05.2020
Bachelor of Science - Marketing
Art Institute of Inland Empire
San Bernardino03.2014
Skills
- Social Media and Content Management
- Marketing Strategies
- Brand Development
- Public and Media Relations
- Event planning and management
Timeline
Sr. Brand and PR Marketing Specialist
Windsor Fashions
10.2018 - Current
Sr. Marketing and Social Media Specialist
Lollicup USA
09.2014 - 07.2018
Marketing Coordinator
1661 HK Online
01.2013 - 09.2014
Master of Science - Marketing
Rivier Unitversity
Bachelor of Science - Marketing
Art Institute of Inland Empire