Arielle Dworetsky

Associate Content Creator

Flosports

Austin, TX

10.2021 - 01.2025

Turned creative visions into tangible success across social media platforms via impressions, engagements, and video views through unique social posts and videos (i.e. Instagram, TikTok, Facebook, X, and YouTube).
Achieved 16.19k follower growth in the first year of team TikTok account, establishing a strong baseline for future performance.
Across all social media channels, generated 35.53M impressions in 18 months, showcasing audience engagement across social media channels.
Drove an 18.29% increase in Instagram followers YoY, building a community of 124K.
Managed and organized a 10-person team composed of writers, videographers, photographers, social media personnel, and results for onsite championship coverage.
Executed effective website and social media campaigns to drive engagement across platforms curating over 270,000+ unique page views to the site during the one-month run time for each campaign.
Produced, shot, and edited video and digital content for the website and social media
Achieved multi-million view counts on several videos, showcasing a proven ability to captivate audiences.
Developed and executed content plans for large-scale events, driving cohesive storytelling and engagement across all marketing channels.
Oversaw and organized a freelance team made up of writers, videographers, photographers, and site management expert personnel during the season to optimize company goals including driving subscriptions, unique viewers, and traffic to the site.
Optimized content with targeted SEO practices, driving increased page views and turning visitors into more than 1,600 subscribers.
Wrote SEO and event specific articles that garnered over 1.54M unique page views driving website traffic and engagement.
Planned and delivered off-season content to sustain momentum and keep social media channels active.
Offered detailed critiques on film and video productions, ensuring alignment with creative vision and audience expectations.
Navigated and executed a brand new virtual events process from start to finish to align with community needs during Covid.