Summary
Overview
Work History
Education
Skills
Software
Work Availability
Timeline
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Arielle Evano

Enablement Director
San Diego,CA

Summary

Strategic thinker with 5 years of enablement focused experience spanning multiple regions, sales disciplines, and go-to-market teams. Looking for an opportunity to impact the strategies of all enablement sub-teams while maintaining alignment with the holistic company vision.


Overview

6
6
years of professional experience
6
6
years of post-secondary education

Work History

Enablement Project Manager

Airspace Technologies
Carlsbad , CA
04.2022 - Current
  • Responsible to ensure people, processes, and, technology provide maximum value to our Strategic & Enterprise Customer base as they utilize the Airspace platform and product offerings.
  • Directly Responsible for all enablement related projects for Domestic & International Enterprise & Strategic accounts.
  • Tactically design & execute project deliverables; including retention, and renewal.
  • Responsible for building support and momentum for key revenue initiatives.
  • Ensure sales enablement efforts deliver on the strategic goals agreed upon across executive leadership and mid level management.
  • Oversee end-to-end performance to ensure a positive customer experience & revenue goals are met. This include API/EDI integrations.
  • Programmatic design of customer facing assets to ensure they align with logistic vertical specific needs. Then deliver to revenue teams.
  • Facilitation of alignment when operational or revenue gaps are discovered in the customer experience.
  • Gather insights and collaborate with cross-functional teams in order to execute initiatives that improve upon existing sales processes, and ultimately align to broader company goals.
  • Evaluation of metrics and impact: Prudence in tracking sales enablement metrics and KPIs
  • Continually communicate & demonstrate the business impact of their enablement efforts to ensure stakeholder buy-in and support for future endeavors, while also establishing trust between the revenue-facing teams.
  • Facilitate monthly retro's with C-suite Stakeholders, Sales, Product, Operations, RevOPS, R&D, and International leadership.
  • Develop Sales/Revenue training programs that reinforce processes and methodology, drive adoption and promote best practices.
  • Facilitate risk management of projects and escalation/mitigation of significant deviations.
  • Monitor skill development/training needs for pre-sales GTM teams on a quarterly basis.
  • Develop & manage individual development plans for my team.
  • Track & refine team OKR's, KPI's and project timelines to ensure they align with
  • Identify trends, anticipate development resources, and proactively execute programs that accelerate growth.

Regional Enablement Manager

Anticimex
New York, NY
12.2017 - 02.2020
  • Conducted regional meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Developed metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
  • Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM to create Sales roadmaps.
  • Drove revenue growth through strategic omnichannel marketing after an international merger.
  • Managed re-branding of 3 local branches in the tri-state NY area.
  • Created and implemented commercial product training, demonstrations, consumer awareness, branding, and documentation standards.
  • Created core, roadblock and key question content for the sales funnel.
  • Worked multi-functionally to unify support teams - and provide continual guidance on best practices with accounts.
  • Launched SMART Technology to the commercial sector - Customers like New York Presyberterian, The Historical Hotel Society, and the Residence of Ralph Lauren - all accounts valued over 1.5 million individually/annually.
  • Successfully increased reoccurring revenue in the commercial sector by 25% in 3 months.
  • Traveled throughout the NY, CT, and NJ tristate areas to meet with shareholders and DM's to gather qualitative and quantitative feedback on services.
  • Developed and led group training courses to align with corporate sales and service goals.
  • Assessed training program effectiveness on regular basis and improved upon deficient areas.
  • Verified long-term staff excellence by implementing updated and continuous training initiatives such as online modules, interactive programs, and language labs.
  • Mentored regional sales team on best practices and redefining KPIs to adjust to new product launch and market changes.
  • Spearheaded the personalization of omnichannel marketing tactics for "go to market launch in the commercial sector.
  • Re-aligned KPI's as market dynamics changed and deliver against account priorities.
  • Drove operational efficiencies to keep client service PPMDs and professionals client-facing and help account teams win work.

Marketing Account Manager

Facebook
Phoenix, AZ
01.2015 - 09.2017
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Maintained a Mission-driven approach to ensure businesses connect with consumers on the platform while optimizing their ad spend.
  • Initiated and developed sales strategy to drive customer acquisition.
  • Identified market requirements, produce qualitative/quantitative analysis of product/service performance, aggregate feedback, and explore new revenue opportunities.
  • Translated partner feedback and provided actionable insights.
  • Worked cross-functionally between teams to synthesize trends in the data collected.
  • Had to adapt quickly to product changes on the partner side and communicate limitations within the market.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Generated over $2 million in ad spend sales and distribution.
  • Conducted split A/B testing of marketing channels such as paid acquisition, social media, & content creation.
  • Developed insights on marketing campaigns to assess performance against goals.
  • Improved ad segment product margin by 11% through assessment of customer trends.
  • Help strategize with clients to increase ROI through eCommerce and traditional in-store channels.

Education

Bachelor of Arts - Cognitive Psychology

Argosy University
Orange, CA
05.2011 - 06.2014

High School Diploma -

Heartland High School
Newark
09.2008 - 06.2011

Skills

Staff Management

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Software

Salesforce

Miro

Asana/Airtable/Click-Up/Mondaycom

Confluence

Quip

Google Suite

Microsoft Suite

Slack

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Enablement Project Manager

Airspace Technologies
04.2022 - Current

Regional Enablement Manager

Anticimex
12.2017 - 02.2020

Marketing Account Manager

Facebook
01.2015 - 09.2017

Bachelor of Arts - Cognitive Psychology

Argosy University
05.2011 - 06.2014

High School Diploma -

Heartland High School
09.2008 - 06.2011

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Arielle EvanoEnablement Director