Salesforce
Arielle Evano
Enablement Director
San Diego,CA
Summary
Strategic thinker with 5 years of enablement focused experience spanning multiple regions, sales disciplines, and go-to-market teams. Looking for an opportunity to impact the strategies of all enablement sub-teams while maintaining alignment with the holistic company vision.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
Work History
Enablement Project Manager
Airspace Technologies
Carlsbad , CA
04.2022 - Current
- Responsible to ensure people, processes, and, technology provide maximum value to our Strategic & Enterprise Customer base as they utilize the Airspace platform and product offerings.
- Directly Responsible for all enablement related projects for Domestic & International Enterprise & Strategic accounts.
- Tactically design & execute project deliverables; including retention, and renewal.
- Responsible for building support and momentum for key revenue initiatives.
- Ensure sales enablement efforts deliver on the strategic goals agreed upon across executive leadership and mid level management.
- Oversee end-to-end performance to ensure a positive customer experience & revenue goals are met. This include API/EDI integrations.
- Programmatic design of customer facing assets to ensure they align with logistic vertical specific needs. Then deliver to revenue teams.
- Facilitation of alignment when operational or revenue gaps are discovered in the customer experience.
- Gather insights and collaborate with cross-functional teams in order to execute initiatives that improve upon existing sales processes, and ultimately align to broader company goals.
- Evaluation of metrics and impact: Prudence in tracking sales enablement metrics and KPIs
- Continually communicate & demonstrate the business impact of their enablement efforts to ensure stakeholder buy-in and support for future endeavors, while also establishing trust between the revenue-facing teams.
- Facilitate monthly retro's with C-suite Stakeholders, Sales, Product, Operations, RevOPS, R&D, and International leadership.
- Develop Sales/Revenue training programs that reinforce processes and methodology, drive adoption and promote best practices.
- Facilitate risk management of projects and escalation/mitigation of significant deviations.
- Monitor skill development/training needs for pre-sales GTM teams on a quarterly basis.
- Develop & manage individual development plans for my team.
- Track & refine team OKR's, KPI's and project timelines to ensure they align with
- Identify trends, anticipate development resources, and proactively execute programs that accelerate growth.
Regional Enablement Manager
Anticimex
New York, NY
12.2017 - 02.2020
- Conducted regional meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Developed metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.
- Tracked pipeline data, won vs. lost opportunities and lead response times with Salesforce CRM to create Sales roadmaps.
- Drove revenue growth through strategic omnichannel marketing after an international merger.
- Managed re-branding of 3 local branches in the tri-state NY area.
- Created and implemented commercial product training, demonstrations, consumer awareness, branding, and documentation standards.
- Created core, roadblock and key question content for the sales funnel.
- Worked multi-functionally to unify support teams - and provide continual guidance on best practices with accounts.
- Launched SMART Technology to the commercial sector - Customers like New York Presyberterian, The Historical Hotel Society, and the Residence of Ralph Lauren - all accounts valued over 1.5 million individually/annually.
- Successfully increased reoccurring revenue in the commercial sector by 25% in 3 months.
- Traveled throughout the NY, CT, and NJ tristate areas to meet with shareholders and DM's to gather qualitative and quantitative feedback on services.
- Developed and led group training courses to align with corporate sales and service goals.
- Assessed training program effectiveness on regular basis and improved upon deficient areas.
- Verified long-term staff excellence by implementing updated and continuous training initiatives such as online modules, interactive programs, and language labs.
- Mentored regional sales team on best practices and redefining KPIs to adjust to new product launch and market changes.
- Spearheaded the personalization of omnichannel marketing tactics for "go to market launch in the commercial sector.
- Re-aligned KPI's as market dynamics changed and deliver against account priorities.
- Drove operational efficiencies to keep client service PPMDs and professionals client-facing and help account teams win work.
Marketing Account Manager
Facebook
Phoenix, AZ
01.2015 - 09.2017
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Maintained a Mission-driven approach to ensure businesses connect with consumers on the platform while optimizing their ad spend.
- Initiated and developed sales strategy to drive customer acquisition.
- Identified market requirements, produce qualitative/quantitative analysis of product/service performance, aggregate feedback, and explore new revenue opportunities.
- Translated partner feedback and provided actionable insights.
- Worked cross-functionally between teams to synthesize trends in the data collected.
- Had to adapt quickly to product changes on the partner side and communicate limitations within the market.
- Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
- Generated over $2 million in ad spend sales and distribution.
- Conducted split A/B testing of marketing channels such as paid acquisition, social media, & content creation.
- Developed insights on marketing campaigns to assess performance against goals.
- Improved ad segment product margin by 11% through assessment of customer trends.
- Help strategize with clients to increase ROI through eCommerce and traditional in-store channels.
Education
Bachelor of Arts - Cognitive Psychology
Argosy University
Orange, CA 05.2011 - 06.2014
High School Diploma -
Heartland High School
Newark 09.2008 - 06.2011
Skills
Staff Management
Staff Development
Strategic planning
Negotiation
Data Modeling
Strategic Understanding of Buyer Journey
Market Trend Analysis
Effective Communication
Agile Innovator
Business process re-engineering
Project planning and development
Logistics Management
Business development and planning
Strategic account development
B to B sales
Database Management
Software
Miro
Asana/Airtable/Click-Up/Mondaycom
Confluence
Quip
Google Suite
Microsoft Suite
Slack
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Enablement Project Manager
Airspace Technologies
04.2022 - Current
Regional Enablement Manager
Anticimex
12.2017 - 02.2020
Marketing Account Manager
Facebook
01.2015 - 09.2017
Bachelor of Arts - Cognitive Psychology
Argosy University
05.2011 - 06.2014
High School Diploma -
Heartland High School
09.2008 - 06.2011