Arielle Leonard
Atlanta,GA
Summary
Dynamic and results-driven marketing professional with 7 years of experience in paid media strategy and data analysis. Proven track record in executing high-impact campaigns, analyzing performance metrics, and developing strategic insights that drive revenue growth and optimize media effectiveness. Skilled in digital ad platforms, analytics, and cross-functional collaboration, with a strong focus on maximizing paid media ROI.
Overview
6
6
years of professional experience
Work History
Campaign Manager
Walmart Connect, Walt Disney Studios
01.2023 - Current
- Developed and executed strategic media campaigns across display, video, search, in-store, programmatic, and social channels, generating over $5M in incremental revenue
- Leveraged PIO, Tableau, and Orion for end-to-end campaign management, ensuring alignment with client KPIs and exceeding delivery expectations
- Utilized Jira and Salesforce for tag trafficking and asset tracking, maintaining accuracy across campaign assets
- Delivered insights and recommendations through client presentations, optimizing campaign outcomes based on historical data and best practices
Paid Media Manager
DevaCurl
01.2022 - 01.2023
- Spearheaded customer growth and retention strategies on Facebook, Instagram, TikTok, and Google, increasing site traffic by 40%
- Collaborated with creative, product, and agency teams to drive testing initiatives, enhancing product launch visibility and engagement
- Presented performance analytics to senior stakeholders, demonstrating measurable gains in channel-specific metrics
- Secured $100K in funded Meta (Facebook) testing, reinforcing the brand’s competitive positioning
Media Analyst
Walgreens Boots Alliance
01.2021 - 01.2022
- Conducted in-depth analysis of KPIs for WBA’s No7 Beauty Company, supporting strategic marketing development
- Enhanced paid social revenue by 20% QoQ for Soap & Glory via refined audience targeting on Facebook
- Led B2B marketing campaigns with retail giants, managing optimizations to boost ROAS across channels
Integrated Digital Associate, Media Planner
Mediacom, M&M’S
10.2019 - 01.2021
- Directly serviced M&M’S and Maltesers clients and coordinated with media partners and support groups (i.e
- Creative agencies and investment teams) to create detailed media plans for brand requirements
- Executed innovative and strategic campaign tactics supporting M&M’s Superbowl launch of the new TVC spot
- Developed and executed 360 marketing campaigns across video, display, out-of-home, print, social, gaming, and search
- Leveraged insights and metrics of campaigns to develop comprehensive presentations that inform strategic media decisions
Assistant, Communications Planning
Dentsu X LVMH, Christian Dior
12.2018 - 10.2019
- Managed and planned Christian Dior’s multi-million dollar media budget via flowchart and MPD tracker
- Collaborated with dedicated team comprised of strategy, insights, activation, and analytics specialists to develop and execute full-funnel communications planning across all media channels
- Ran reach and frequency scenarios using Ampower and Xpert in order to provide client with the most efficient TV planning strategy
- Planned, activated, and measured personalized media and creative strategies at scale via M1 data (The Dentsu Aegis people based marketing platform)
Education
Bachelor of Arts - Marketing
Pepperdine University
Malibu, CA04-2017
Skills
Digital Ad Platforms: Google Ads, Facebook Ads Manager, TikTok Ads Manager, Pinterest Ads
Ad Reporting & Analytics: Tableau, Google Analytics, Pathmatics, iSpot, Prisma, ComScore, Kantar, Telemar, Orion
Timeline
Campaign Manager
Walmart Connect, Walt Disney Studios
01.2023 - Current
Paid Media Manager
DevaCurl
01.2022 - 01.2023
Media Analyst
Walgreens Boots Alliance
01.2021 - 01.2022
Integrated Digital Associate, Media Planner
Mediacom, M&M’S
10.2019 - 01.2021
Assistant, Communications Planning
Dentsu X LVMH, Christian Dior
12.2018 - 10.2019
Bachelor of Arts - Marketing
Pepperdine University
Similar Profiles
Kyela WrightKyela Wright
Disney College Program Intern at Walt Disney StudiosDisney College Program Intern at Walt Disney Studios
Justin DurivouJustin Durivou
Creative Development Intern at The Walt Disney Studios - Whitaker EntertainmentCreative Development Intern at The Walt Disney Studios - Whitaker Entertainment
Andrew HoneycuttAndrew Honeycutt
Assistant Manager /Coordinator /Operations Training Facilitator at Walt Disney World: Hollywood StudiosAssistant Manager /Coordinator /Operations Training Facilitator at Walt Disney World: Hollywood Studios