Summary
Overview
Work History
Education
Skills
Timeline
GeneralManager
ARIETTA RITCH

ARIETTA RITCH

Sales Operations Manager
Angier,NC

Summary

Dynamic Sales Operations Manager with over comprehensive experience driving operational excellence and enhancing sales effectiveness. Expertise in Salesforce and software administration, metrics development, and sales compensation management ensures accurate reporting and streamlined processes. Proven ability to implement innovative technologies and training programs that empower teams and improve customer relationship management. A strategic thinker dedicated to fostering collaboration and optimizing performance to achieve revenue growth and operational efficiency. Committed to leveraging analytical skills to support data-driven decision-making and elevate organizational success.

Overview

16
16
years of professional experience

Work History

Sales Operations Manager

ArangoDB, Inc.
01.2021 - 01.2025
  • Strategy Development:
  • Developed and implemented a revenue operations strategy aligned with ArangoDB’s goals and objectives.
  • Identify and execute initiatives to maximize revenue generation, improve customer satisfaction, and streamline operational processes.
  • Process Optimization:
  • Designed and enhanced foundational processes for the customer lifecycle, including lead creation, scoring, and routing; sales pipeline management; closed deal management; and customer success and services delivery.
  • Implemented best practices for sales forecasting, pipeline management, and territory design.
  • Led strategic projects to improve efficiency and effectiveness across the revenue organization.
  • Performance Metrics and Analytics:
  • Defined and maintained key performance indicators (KPIs) for revenue operations, sales, marketing, and customer success.
  • Developed and maintained dashboards to track KPIs, providing actionable insights and data-driven recommendations to stakeholders and leadership.
  • Conducted strategic analyses to identify trends, optimize processes, and inform decision-making.
  • Data and Technology Management:
  • Oversaw the collection, analysis, and accuracy of sales data and KPIs, ensuring data-driven insights guide strategies.
  • Evaluated, implemented, and managed tools and technologies such as CRM systems and marketing automation platforms to support operations.
  • Cross-Functional Collaboration:
  • Partnered with sales, marketing, customer success, technical, and finance teams to ensure alignment and drive revenue growth.
  • Served as a liaison between departments to foster communication, collaboration, and operational synergy.
  • Sales Enablement and Support:
  • Designed and managed territory and quota allocations to optimize sales performance.
  • Provided tools, training, and resources to empower sales teams to close deals effectively.
  • Collaborated with sales leadership to align operational processes with business objectives.
  • Reporting and Insights:
  • Created and presented detailed reports on revenue performance, forecasting, and market trends to senior leadership.
  • Monitored market trends and competitor strategies to identify opportunities and risks.
  • Change Management:
  • Lead and facilitated change initiatives to enhance efficiency and revenue growth.
  • Drive adoption of new processes, tools, and strategies across the organization.
  • Any other tasks assigned by the manager

Sales Operations Specialist

Palisade Company, LLC.
01.2020 - 01.2021
  • Supported Sales Management Team and Sales Manager
  • Salesforce and LinkedIn Navigator Administrator
  • Creation of Metrics/Reporting for forecasting and pipeline status. Track long term Sales data
  • Dashboard Creation - Pull pertinent data from multiple sources and create dashboards that summarize the data into a quick and consistent view for individuals.
  • Maintain Salesforce by ensuring data integrity and making bulk updates and minor forms changes.
  • Oversee Sales team CRM performance and team’s engagement with products
  • Coordinated Sales team onboarding and continuing education activities
  • Implemented new technologies as needed to support Marketing and Sales teams
  • Communicated news and wins to the Palisade organization and customers when needed.
  • Documentation Management for the Sales Org. – All sales collateral, templates, and sales documents
  • Updated and maintained Sales resources
  • Territory Spreadsheets and Territory Maps
  • Pricing list and ensure pricing is correct across with Salesforce and in our online web store
  • Provided research assistance to Sales reps, such as customer purchase history or industry
  • Handled all administrative duties for the sales department, such as scheduling client, Sales team, and executive meetings, booking travel, etc.
  • Processed all Commercial and Academic web orders using Salesforce/Zuora for Accounting
  • Scheduled organizations Customer demos with Trainers/Sales Reps
  • Scheduled all Live Web Trainings upon customer purchases – setup Zoom meetings and send invitations to customers and trainers.

Sales Support Analyst

Lucidworks, Inc.
01.2019 - 01.2020
  • Support Sales Management Team and Sales Manager with Salesforce Reporting
  • Creation of Metrics/Reporting for forecasting and pipeline status
  • Dashboard Creation - Pull pertinent data from multiple sources and create dashboards that summarize the data into a quick and consist view for individuals.
  • Data Analysis and Project Management of New / Ongoing project for the Sales Organization
  • Detailed analysis of the data from Discover.org, Salesforce and other programs for Lead Generation and Territory Mapping for the Sales Regions
  • Sales Comp Plan
  • Track sales and opportunities and report to finance to ensure Sales Comp Plans are paid accurately
  • Regional Quarterly Business Reviews
  • Assist Regional Vice President with reporting and slide preparation for meeting
  • Event planning for meetings
  • HighSpot Administration – Maintain our organization’s Highspot site with new Marketing content and Field Enablement content
  • BrainShark Administration
  • Work with Channel Partners to get setup in BrainShark with training courses.
  • Day to Day support for Sales Management
  • Tracking Budget and Expenses
  • Creation of Purchase Orders for the Sales Organization
  • Schedule and organize complex activities such as meetings, travel, conferences and department activities for all members of the department.
  • Perform desktop publishing. Createsand develops visual presentations for Sales leadership.
  • Act as a liaison with other departments and outside agencies, including high-level staff such as CEOs, presidents, senior vice presidents and chiefs. Handles confidential and non-routine information and explains policies when necessary.
  • Acts as project manager for special projects, at the request of the vice president, which may include: planning and coordinating multiple presentations, disseminating information, and coordinating
  • Work with Deal Desk and Legal to forward and manage contract and orders are fully executed through using DocuSign.

Executive Sales Assistant / Salesforce Administrator

Polyzen, Inc.
01.2015 - 01.2019
  • SalesForce Administrator - Developed, deployed, and manage SalesForce and IQMS/CRM applications. This includes, but is not limited to, administration, configuration, integration, and user interfaces, in collaboration with Mgmt.
  • Maintain customer database by inputting customer profile and updates
  • Develop required sales reports; export data from CRM database, create Excel workbooks
  • Sales Support - Supports the sales department by tracking, investigating, and reporting sales information; processing correspondence and proposals; maintaining accurate files and records, issuing quotes, planning meetings, tracking sales progress, troubleshooting minor technical problems.
  • Responsible for all incoming sales leads (telephone calls, web, tradeshow, etc....)
  • Cultivate relationships with customer and prospects
  • Respond to customer inquiries and address customer satisfaction
  • Prepared sales presentations by compiling data; develop presentation formats and materials
  • Assist with preparation of marketing materials, maintain marketing materials inventory, served as liaison for company, customer and/or vendors.
  • Finance Duties for R&D – Assist finance with the following:
  • Processed and Invoice Monthly Billing accounts.
  • Processed POs and generation of Sales Orders so Invoices can be generated.
  • Track all R&D Sales and Provide Book Orders $ for R&D.
  • Administrative Support - Assist the executive by performing a variety of support duties such as data collection, compilation, research, records/database management custom reports, sales reports, customer profiles, screening calls, conference or meeting planning, preparing complex technical documents or coordinating activities; collects, compiles, records, gathers data and prepares reports with information necessary for decision-making. Salesforce Administration, setup, maintain and update for sales department.

Administrative Assistant

American Institute for Certified Public Accountants (AICPA)
01.2011 - 01.2015
  • SharePoint Administrator for the Professional Ethics Division. Created the department’s SharePoint site to give our committee members the ability to access case documentation. Maintain the SharePoint site and troubleshoot related issues.
  • Composition of detailed written correspondence based on investigative material, including:
  • Communicating results of investigations and remedial directives imposed on respondents by reviewing and understanding case material;
  • Pursuing compliance with investigations or completion of remedial directives when respondents have not cooperated;
  • Communicating results of investigations with state societies and pursuing their agreement with the AICPA’s results;
  • Ability to critically evaluate own work to ensure a quality product has been prepared for review.
  • Prepare memos and case summaries of each facet of investigations to date in a coherent, well written form that may be used by committee members to deliberate cases (for trial board)
  • Ability to analyze managers’ detailed case reports to take the initiative to pursue delinquent information from respondents and prepare the necessary letters or other communications for review.
  • Research and communicate the status of investigations to state society staff and ethics chairs in a timely and professional manner.
  • On a monthly basis, research all State Board of Accountancy websites to determine whether any AICPA members have had disciplinary actions imposed on them. If so, acquire a copy of the Board order and open the new case.
  • Maintain accurate records in the Division’s database by timely updates of activity on each case for managers.
  • Service as Project Manager for the department, as well as the point of contact for IT/Software issues for the department.
  • Other administrative tasks and special projects as needed.

Regional Sales Coordinator

Arcadian Health Plan
01.2009 - 01.2011
  • Provided superior customer service to members, prospective members, brokers, medical providers and Field Marketing Organizations. Manage broker relationships effectively and solved enrollee eligibility and membership issues. Received numerous awards and recognition for quality of service provided.
  • Possessed a detailed knowledge of Marketing Guidelines as spelled out by the Center for Medicare & Medicaid Services (CMS). Also, had an in-depth knowledge of the different health plans and benefits offered by Arcadian Health Plan for the state of North Carolina.
  • Managed Regional Sales Coordinator duties in a timely and efficient manner. Graded monthly on individual performance and accuracy on all duties and weekly/monthly reporting. Received 100% on all reporting and duties on my entire tenure.
  • Implemented weekly Metrics reporting on our State Demographics of membership by county. Created and distributed territory maps using MapPoint to Vice President of Network Management and Sales Director.
  • Provide training, assistance, complete reconciliation requests, and eligibility research with/for brokers and internal staff. General office administrative duties as needed. Order, maintain and distribute Sales/Marketing Inventory to external Broker and Sales Marketing Organizations.
  • Conduct Broker/Field Marketing Organization education on Arcadian policies & procedures, inform of marketing materials available and how to use our marketing site, Social Service Coordinator program and assist with updating sales & new member orientation presentations.
  • Conducted in-depth training for all Regional Sales Coordinator on the use of Microsoft Excel and how to utilize in their roles.
  • Created Sales Allegation Process Tracking system for the North Carolina office which was adopted by management and made a formal process for all Regional Sales Coordinators company wide.

Education

MICROSOFT OFFICE CERTIFICATION - undefined

NEW HORIZONS
Morrisville

Business Administration - Accounting

RUTLEDGE COLLEGE
Durham
08.1987

Skills

  • Data Analysis
  • Project Management
  • Critical thinking
  • Self-motivation
  • Leadership
  • Teamwork
  • Time Management
  • Communication
  • Adaptability
  • Ability to Work Under Pressure

Timeline

Sales Operations Manager

ArangoDB, Inc.
01.2021 - 01.2025

Sales Operations Specialist

Palisade Company, LLC.
01.2020 - 01.2021

Sales Support Analyst

Lucidworks, Inc.
01.2019 - 01.2020

Executive Sales Assistant / Salesforce Administrator

Polyzen, Inc.
01.2015 - 01.2019

Administrative Assistant

American Institute for Certified Public Accountants (AICPA)
01.2011 - 01.2015

Regional Sales Coordinator

Arcadian Health Plan
01.2009 - 01.2011

MICROSOFT OFFICE CERTIFICATION - undefined

NEW HORIZONS

Business Administration - Accounting

RUTLEDGE COLLEGE

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ARIETTA RITCHSales Operations Manager