Arijana Sofić

• Developed and executed marketing strategies across Booking.com and other digital platforms, raising property visibility and achieving 4-star certification.
• Oversaw brand positioning, guest relations, and pricing strategy to optimize occupancy and guest satisfaction.
• Directed digital marketing campaigns, social media outreach, and customer engagement initiatives.
• Oversaw budget management, optimizing resource allocation for enhanced profitability.
• Controlled costs to keep business operating within budget and increase profits.
• Analyzed guest feedback to identify areas for improvement in service delivery and amenities.
• Accomplished multiple tasks within established timeframes.

• Led financial strategy, planning, and reporting for an international engineering and consulting Swiss company (representative office in Sarajevo, Bosnia and Herzegovina).
• Managed cross-border partnerships and negotiations across multiple markets (Swiss, Croatia, Montenegro, Bosnia and Herzegovina).
• Managed cash flow forecasting and liquidity management to optimize capital structure.
• Implemented financial controls and compliance measures, reducing risk exposure across operations.
• Directed investment strategies, risk management, and compliance with financial regulations.
• Provided leadership to finance teams and advised executive stakeholders.
• Developed strategic financial plans to support company growth and achieve long-term objectives.
• Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
• Fostered a culture of continuous improvement within the finance team, encouraging professional development opportunities for staff members.
• Developed and oversaw yearly budgets and capital structure of company to determine best mix of debt, equity, and internal financing.
• Negotiated favorable credit terms with banks for increased borrowing capacity and reduced interest expenses.
• Streamlined financial processes by implementing new accounting software and automation techniques.

• Directed liquidity management, balance sheet optimization, and recovery planning.
• Built partnerships with international funding institutions (EIB, KfW, EBRD, IFC).
• Coordinated strategic financial frameworks and risk management strategies.
• Development of liquidity plans based on planned sizes of sources and assets of business segments.
• Daily/operational management of funds (BAM and foreign exchange) and correspondent banking (nostro).
• Development and coordination at the Bake level for the development of the Recovery Plan, ILAAP, SREP (FBA) and Contingency Liquidity Plan and ppt for all committees.
• Creating reports for FTP-Mechanism distributions.
• Consideration of international funding sources (EIB, KfW, EBRD, IFC), their realization and coordination.
• Coordinating group and local meetings according to the Bank's internal procedures.
• Providing professional support, counseling and guidance to lower-level specialists.
• Resources, organization and supervision (in case of taking on the role of team leader).
• Reporting to the immediate superior about the business within its competence.
• Coordinating, advising and directing team members, managing the performance of team members.
• Proposing educational needs, improvement and career development of team members.

• Recognizing and encouraging behaviors that act motivationally and contribute to togetherness and team success.

• Led cross-functional teams to implement process improvements enhancing operational efficiency.
• Mentored junior staff members, promoting professional development and knowledge sharing within the team.

• Managed liquidity planning, balance sheet reporting, and funding strategies.
• Supported strategic profitability projects and regulator compliance.
• Coordinated multi-departmental projects and reporting frameworks.

• Daily, weekly and monthly report creation for monitoring and managing the Bank's operational liquidity.

• Monitoring and projecting cash flows and liquidity.

• Development of proposals for the purchase/sale of securities (domestic and foreign).

• Development of proposals for special interest rates with market/competition monitoring and individual approach to the client.

• FTP/ITC - internal transfer pricing analysis, proposal and defense of internal transfer pricing on a monthly basis. Development of a proposal for a methodology for determining the level of FTP (application requirements) and updating existing reports and methodologies.

• Coordinating ALCO reports at the level of the Bank and the Asset Management Sector.

• Development, implementation and monitoring of the Bank's profitability project.

• Coordinator of the project for the abolition of EURIBOR on the international market.

• Analysis of local and group (EU) regulations and monitoring limits/improvements of internal regulations for ALM/ revision of internal acts for the Supervisory Board and UB.

• Managed financial strategy, accounting operations, and business development projects.
• Directed teams, implemented compliance processes, and drove profitability improvements.
• Developed financial strategies to optimize resource allocation and enhance profitability.
• Led budgeting processes, ensuring alignment with organizational goals and strategic initiatives.
• Mentored finance team members, fostering professional development and skill enhancement.
• Established robust internal controls to ensure compliance with regulatory standards and policies.
• Implemented risk management practices to mitigate potential losses and safeguard company assets.
• Managed budgeting process, ensuring accurate forecasting and timely adjustments to meet business needs.