Arika Cason
Murphy,TX
Summary
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing sustainable programs, efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Overview
23
23
years of professional experience
1
1
Certificate
Work History
National Senior Lead, Program Management
AMERICAN HEART ASSOCIATION
07.2021 - Current
- Collaborate closely with senior leadership to develop strategic plans for long-term growth.
- Establish strong partnerships with internal and external stakeholders for collaborative impact.
- Create and execute marketing strategies to promote program awareness and participation.
- Evaluate program performance through comprehensive data analysis, driving continuous improvement efforts.
- Develop and implement program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
- Exceed key performance indicators by adapting quickly to changes in program needs.
- Mentor team members for professional development, resulting in increased productivity and job satisfaction.
Lead Portfolio Advisor
AMERICAN HEART ASSOCIATION
07.2020 - 06.2021
- Established strong relationships with key stakeholders, ensuring support for program initiatives.
- Developed strategic plans, setting clear objectives and achievable milestones for the team.
- Managed cross-functional teams for successful project completion within deadlines and budgets.
- Conducted comprehensive program evaluations, identifying areas for improvement and recommending actionable solutions.
- Managed multiple strategic projects with numerous sub-projects or workstreams.
Experiential Events Manager
AMERICAN HEART ASSOCIATION
07.2018 - 06.2020
- Led cross-functional teams in the execution of successful events, fostering collaboration and communication among all stakeholders.
- Streamlined event operations for improved efficiency and cost-effectiveness through comprehensive logistical management.
- Managed budgets effectively, optimizing allocation of resources to maximize event impact.
- Ensured smooth event transition with thorough pre-event walkthrough and detailed day-of coordination efforts.
Marketing Manager
AMERICAN HEART ASSOCIATION
02.2014 - 06.2018
- Developed and implemented marketing strategies to use for launches, campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
Corporate Relations Manager
SUSAN G. KOMEN
07.2011 - 02.2014
- Managed key accounts with strategic planning and relationship building, resulting in increased loyalty and repeat business from corporate partners.
- Consistently met or exceeded quarterly corporate fundraising targets through diligent effort and understanding the partners marketing goals.
- Created targeted promotional campaigns, driving partners corporate social responsibility.
- Secured lucrative contracts, leveraging strong negotiation skills and deep industry knowledge.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Affiliate Marketing Manager
REACH Media, Inc.
08.2001 - 07.2011
- Maintained strong relationships with affiliates through ongoing communication and support, fostering loyalty and long-term partnerships.
- Developed successful partnerships with key affiliates, resulting in increased brand exposure and sponsorship.
- Improved overall campaign effectiveness by continuously monitoring KPIs and adjusting strategies accordingly.
- Boosted affiliate revenue by implementing strategic marketing campaigns and optimizing performance metrics.
- Implemented innovative promotional strategies that drove engagement and increased conversion rates for affiliate partners.
Education
Bachelor of Arts -
University of North Texas
Skills
- Relationship building
- Program development and expansion
- Stakeholder engagement
- Data and analytics
- Team leadership and development
- Marketing and communications
- Budgeting and allocation
- Strategic planning
Accomplishments
- Developed the AHA Scholars program that quickly became a cornerstone equity program for the AHA. It is its own sustainable pillar, critical for achieving the impact goals of the organization. AHA Scholars has generated over ten million dollars in support from sponsorships, grants, and individual donors, impacted more than 350 students, and increased the digital footprint of the AHA by 11% in the fours years since it was conceptualized.
- Collaborated and built key relationships that have introduced new populations to the organization with a focus on nontraditional drivers of cardiovascular disease such as food insecurity, lack of healthcare access, and social justice. These relationships include, Enterprise Community Partners, MATTER Health, Becton Dickinson, Opioid Response Network, and Quest Diagnostics.
Certification
- Leadership Certification, McKinsey & Company, 2021
Timeline
National Senior Lead, Program Management
AMERICAN HEART ASSOCIATION
07.2021 - Current
Lead Portfolio Advisor
AMERICAN HEART ASSOCIATION
07.2020 - 06.2021
Experiential Events Manager
AMERICAN HEART ASSOCIATION
07.2018 - 06.2020
Marketing Manager
AMERICAN HEART ASSOCIATION
02.2014 - 06.2018
Corporate Relations Manager
SUSAN G. KOMEN
07.2011 - 02.2014
Affiliate Marketing Manager
REACH Media, Inc.
08.2001 - 07.2011
Bachelor of Arts -
University of North Texas
Social Responsibility and Recognition
- Best Event Program, Multicultural Health National
- Top Partner, Delta Sigma Theta Project 13
- Young Men’s Service League, Member
- St. Jude Children’s Research Hospital, Volunteer
- AIDS Services of Dallas, Board Member