Evangelyn Roberts
Houston,TX
Summary
Results-driven marketing leader with a strong background in developing and executing comprehensive marketing strategies across multiple industries, including commercial real estate, retail, and corporate branding. Expertise in business-to-business (B2B) and business-to-consumer (B2C) marketing, market analysis, stakeholder engagement, and campaign execution to drive revenue growth and brand expansion. Adept at collaborating with leadership, internal teams, and external partners to create measurable and impactful marketing initiatives.
Overview
13
13
years of professional experience
Work History
Marketing Director
FW Walton
Houston, TX
07.2024 - Current
- Led nationwide marketing campaigns from planning to execution.
- Create marketing policies and procedures, evaluating and revising to maximize team efforts.
- Develop and manage digital marketing campaigns.
- Create content for promotional materials, including brochures, flyers, and websites.
- Lead cross-functional teams to execute multi-channel marketing campaigns, increasing engagement, and lead generation.
- Organize trade shows and exhibitions to promote brand awareness.
- Plan events such as webinars, or seminars, to engage customers.
- Oversee the company's marketing budget.
- Monitor market trends and the competitive landscape to inform business strategy and market positioning.
MARKETING DIRECTOR
Signitiva
Houston, TX
11.2022 - 10.2023
- Develop and implement marketing strategies for clients, aligned with their business goals, and objectives.
- Overseeing a team of five marketing professionals and managing all aspects of marketing campaigns for a portfolio of ten clients.
Develop and manage social media content calendars and campaigns. - Create and execute email marketing campaigns.
- Develop and implement SEO strategies to improve website visibility and organic traffic.
- Manage website content, updates, and optimize website performance.
- Developed and managed marketing budgets for a portfolio of clients, ensuring that all campaigns were within budget and on track.
- Tracked and reported on marketing campaign results to clients, providing insights and recommendations for future campaigns.
- Stayed up to date on the latest marketing trends and technologies by attending industry conferences and reading industry publications.
SENIOR PROJECT MANAGER
Colliers International
Houston, TX
05.2014 - 11.2022
- Managed all aspects of marketing for a portfolio of commercial real estate listings, including Class A office, industrial, retail, and land. This included developing and executing marketing strategies, creating brochures and proposals, and managing social media postings and e-blasts.
- Tracked and analyzed all marketing data and metrics to identify trends and opportunities, and to measure the effectiveness of marketing campaigns.
- Coordinated with brokers and other team members to ensure that all marketing materials were accurate and up-to-date.
- Created and managed proposals for potential clients, including developing financial models, and negotiating lease terms.
- Managed all listing information on third-party websites, and ensured that all listings were accurate and up-to-date.
- Tracked and managed all leases and contracts for a portfolio of commercial real estate properties.
- Developed and executed digital marketing campaigns to promote commercial real estate listings, including search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing.
- Managed and optimized website content for SEO purposes.
Provided administrative support to brokers and other team members, including preparing presentations, scheduling meetings, and managing travel arrangements.
BROKERAGE MANAGER
Marcus & Millichap
Houston, TX
03.2012 - 05.2014
- Assisted brokers with the preparation of lease and sale agreements for investment properties.
- I wrote and edited blog posts and articles about investment properties for the company's website.
- Managed the company's customer relationship management (CRM) system, and ensured that all customer data was accurate and up-to-date.
- Organized and hosted weekly lunch-and-learns for brokers, covering topics such as market trends, investment strategies, and legal updates.
- Managed the company's website and social media accounts, ensuring that all content was up-to-date and accurate.
- Generated and maintained weekly and monthly reports for brokers and management on key metrics, such as website traffic, leads generated, and closed deals.
- Created and maintained a library of marketing materials for investment properties, including brochures, flyers, presentations, and videos.
- Coordinated with brokers to schedule property tours and showings with potential investors.
Education
MASS COMMUNICATIONS -
University of Texas
San Antonio, TX12.2009
Skills
- Strategic Marketing and Business Planning
- B2B & B2C Marketing Strategies
- Multi-Channel Advertising & Digital Strategies
- Project & Budget Management
- Stakeholder & Leadership Engagement
- Brand Development & Market Expansion
- Corporate Communications & Public Relations
- Market Research & Competitive Analysis
- Team Leadership & Cross-Functional Collaboration
- Financial & ROI Measurement
Timeline
Marketing Director
FW Walton
07.2024 - Current
MARKETING DIRECTOR
Signitiva
11.2022 - 10.2023
SENIOR PROJECT MANAGER
Colliers International
05.2014 - 11.2022
BROKERAGE MANAGER
Marcus & Millichap
03.2012 - 05.2014
MASS COMMUNICATIONS -
University of Texas
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