Music
Arjun V
Retail Commercial Marketing Manager
Bengaluru,Karnataka
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 11+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
Work History
Retail Commercial Marketing Manager
Bosch Power Tools India
Bengaluru, Karnataka
08.2017 - Current
- Devised product pricing strategies and trade marketing investments to support growth.
- Created trade marketing strategies to communicate strategies to 80-member team.
- Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
- Balanced profit, volume and share objectives to deliver long-term growth.
- Drove brand awareness across various categories and products through various online platforms.
- Created printed marketing materials designed to drive campaigns.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
Channel Marketing Manager- Workshops
Bosch Automotive Aftermarket
Bengaluru, Karnataka
11.2011 - 07.2017
- Cultivated and developed strategic partnerships to build assigned territory.
- Developed solid working knowledge of products to understand benefits to potential customers.
- Facilitated channel engagement to support territory sales goals.
- Drove and delivered sales leads to convert into new business.
- Increased [Product or Service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Zonal Marketing Manager
Toyota Kirloskar Motor
Mumbai, Maharashtra
04.2010 - 09.2011
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Increased consumer leads through development of targeted advertisements and dealer direct response program.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
Education
MBA - Marketing & HR
Alliance Business Academy
Bengaluru 08.2007 - 06.2009
Bachelor of Engineering - Electronics And Communications Engineering
R V College of Engineering
Bengaluru 08.2003 - 05.2007
Skills
Product development
Marketing and advertising
Market Analysis
Strategic planning
Budgeting and Allocation
Market Positioning
Interests
Cricket
Tabletennis
Swimming
Music
karaoke singing on various apps
Timeline
Retail Commercial Marketing Manager
Bosch Power Tools India
08.2017 - Current
Channel Marketing Manager- Workshops
Bosch Automotive Aftermarket
11.2011 - 07.2017
Zonal Marketing Manager
Toyota Kirloskar Motor
04.2010 - 09.2011
MBA - Marketing & HR
Alliance Business Academy
08.2007 - 06.2009
Bachelor of Engineering - Electronics And Communications Engineering
R V College of Engineering
08.2003 - 05.2007